Leslie Castro
Houston,TX
Summary
Highly skilled in Internet Sales and Marketing with background as Director. Possess strong strategic planning and team leadership capabilities, with emphasis on driving revenue growth and improving marketing efficacy. Known for leveraging data-driven strategies to optimize online sales channels and enhance brand visibility. Proven ability to impact bottom line through innovative digital marketing campaigns and effective sales management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Director of Internet Sales and Marketing
Team Gillman Mazda
Houston, Texas
10.2024 - Current
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Prepared monthly reports on progress towards achieving internet sales targets and presented them at regular management meetings.
- Provided ongoing support and training to sales staff on internet sales processes and tools.
- Supervised creation of marketing materials and collateral.
- Developed innovative campaigns using email marketing, search engine optimization and social media platforms
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Coached, developed and motivated team to achieve revenue goals.
- Managed creation of marketing materials, collateral and sales support tools.
- Tracked, analyzed and reported on marketing program results.
- Developed and implemented marketing strategies to increase brand awareness and sales.
BDC Manager
Team Gillman Honda North
Houston, Texas
06.2024 - 09.2024
- Assisted in developing training materials for new employees joining the BDC team.
- Worked with departments in dealership to chart and monitor daily activities, bolstering efforts to meet assignment targets.
- Developed proficiency with features of BDC CRM software to input and track communications.
- Documented work processes, project initiation, production, and updates to assist creation of change management policies.
- Managed day-to-day operations of the BDC including scheduling shifts, assigning tasks.
- Trained new staff on customer service processes, product knowledge, and company policies.
- Conducted multi-channel communication with customer via email, phone and website.
- Developed policies and procedures related to the BDC operations.
- Conducted follow-up calls with existing customers to ensure satisfaction with services provided.
- Performed monthly audits on process compliance by all members of the BDC team.
- Hired and trained staff members, oversaw department teams and delegated assignments to employees according to skill sets.
BDC Agent
Team Gillman Honda North
Houston, US
03.2022 - 05.2024
- Delivered prepared sales talks, reading from scripts that described products and services, to persuade potential customers to purchase product and service
- Recorded names, addresses, purchases and reactions of prospects contacted
- Adjusted sales scripts to better target needs and interests of specific individuals
- Explained products and services and prices and answered questions from customers
- Scheduled appointments for sales representatives to meet with prospective customers and for customers to attend sales presentations
- Called from potential customers who had been solicited through advertisements
- Responded quickly to meet customer needs and resolve problems
- Provided efficient and courteous service to customers at all times
Front Supervisor
Ross Dress For Less
New Caney, US
12.2020 - 03.2022
- Interacted with customers, providing information and top-notch customer service
- Escorted customers to appropriate merchandise
- Helped maintain clean, orderly work environment
- Handled cash and credit transactions, giving correct change and processing orders
- Uphold company standards for brand and merchandise presentation
- Shelved and stocked products in appropriate locations
- Supported coworkers by coaching and assisting with customer needs
- Resolved customer issues using listening skills, professional attitude, and problem-solving techniques
- Calculated sales prices and total purchases, and processed cash or credit transactions
- Helped customers find desired items and sizes by closely supporting each person throughout the buying process
- Maintained revenue by attracting customers with attractive sales displays
- Minimized loss by watching for and recognizing security risks and active theft
- Maintained knowledge of current sales and promotions, return and exchange policies, and security practices
- Completed opening and closing duties, including counting money, balancing cash drawers, and making deposits
- Completed multiple resets per day to keep merchandise well-organized and presentable
- Determined needs and advised customers on purchases
Education
High school diploma -
New Caney High School
New Caney, TXSkills
- Sales
- Bilingual
- Customer service
- Marketing
- Creative
- Fast learner
Certification
Driver's License
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Director of Internet Sales and Marketing
Team Gillman Mazda
10.2024 - Current
BDC Manager
Team Gillman Honda North
06.2024 - 09.2024
BDC Agent
Team Gillman Honda North
03.2022 - 05.2024
Front Supervisor
Ross Dress For Less
12.2020 - 03.2022
High school diploma -
New Caney High School