Leslie (Berry) Sherwood
Colleyville,TX
Summary
Accomplished sales leader with extensive experience in corporate and national sales. Renowned for building and maintaining long-term partnerships while consistently exceeding sales targets. Committed to leveraging market insights to drive strategic initiatives and enhance client satisfaction.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Regional Director of Corporate and National Sales
Urban One, Inc
Colleyville, TX
03.2008 - Current
- Currently, I am the Director of Corporate and National Sales. My markets are Baltimore, MD; Philadelphia, PA; Raleigh-Durham, NC; and Washington, DC.
- I am responsible for maximizing and growing revenue in each of these markets through spot radio, digital and event marketing.
- Established long-standing relationships with advertising agencies (buyers, planners and supervisors) across the country.
- I was based in NYC from 2010-2016. I am currently based in Dallas, Texas. I handled the Dallas and Houston region from 2016 to 2018.
- I handled the Dallas and Houston region 2016-2018
Senior Account Manager
ABC Disney, Inc
Washington, District of Columbia
09.2002 - 03.2008
- Created, managed and serviced a $3m account list through custom multi-tiered programs. Worked with large advertising agencies and developed new business.
- Consistent top performer; Set highest billing month record for the WJZW.
Senior Account Executive
ABC Disney, Inc.
Los Angeles, California
03.2001 - 09.2002
- Cultivated relationships with key buyers in Los Angeles to drive new business for KABC-AM.
- Managed and serviced client accounts to enhance satisfaction and retention.
National Sales Representative/ABC Radio
Interep
New York, New York
01.1998 - 01.2000
- Facilitated communication between ABC Rep Firm and ABC Stations to enhance collaboration.
Gained exposure to national business operations through entry-level experience.
Specialized in market analysis for Washington DC area. Was a top performer and promoted into management.
Account Executive
KLBJS Radio
Austin , TX
01.1995 - 01.1998
- First Sales Job in radio
Education
Bachelor of Science - Advertising
University of Texas
Austin, TX12-1992
Skills
- Relationship building
- Revenue growth
- Client management
- Advertising sales
- Team leadership
- Effective communication
- Negotiation skills
- Problem solving
Certification
The Disney Institute to Leadership Excellence 2001
Accomplishments
2019 President's Club Winner
2020 President's Club Winner
2022 President's Club Winner
2020 President's Club Winner
2022 President's Club Winner
References
References available upon request.
Timeline
Regional Director of Corporate and National Sales
Urban One, Inc
03.2008 - Current
Senior Account Manager
ABC Disney, Inc
09.2002 - 03.2008
Senior Account Executive
ABC Disney, Inc.
03.2001 - 09.2002
National Sales Representative/ABC Radio
Interep
01.1998 - 01.2000
Account Executive
KLBJS Radio
01.1995 - 01.1998
Bachelor of Science - Advertising
University of Texas