Summary
Overview
Work History
Skills
Timeline
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Levi Libra

Grand Portage,MN

Summary

Dynamic marketing professional with a proven track record at all levels of the funnel, adept at developing impactful marketing campaigns and enhancing brand visibility. Skilled in analytics and project management, I excel in fostering interdepartmental collaboration and driving revenue growth through strategic decision-making and innovative marketing solutions.

Overview

11
11
years of professional experience

Work History

Marketing Director

Grand Portage Lodge & Casino
09.2024 - Current
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Sales & Marketing Analyst

SAP Concur
01.2020 - 06.2024
  • Increased sales revenue by identifying potential clients and implementing targeted marketing strategies.
  • Conducted competitor analysis to maintain a competitive edge in the marketplace, adjusting tactics as needed.
  • Created comprehensive reports on campaign performance, tracking key metrics to evaluate success and inform future initiatives.
  • Evaluated the effectiveness of existing marketing collateral materials, making updates or creating new assets as needed.
  • Trained new hires on essential sales skills, contributing to their rapid integration into the team and improved overall performance levels.
  • Enhanced customer satisfaction with data-driven improvements to sales processes and customer service techniques.
  • Facilitated communication between sales and marketing departments, fostering collaboration for better business outcomes.

Global Sales Support Specialist

SAP Concur
01.2014 - 12.2019
  • Prepared and presented sales reports and customer profiles to upper management.
  • Assisted in the development of custom solutions for clients'' unique needs through active participation in brainstorming sessions with the sales team.
  • Supported successful trade show participation by coordinating logistics, preparing materials, and managing booth setup.
  • Participated in sales strategy meetings to provide valuable input resulting in the development of innovative approaches to reach target audiences.
  • Developed working knowledge of CRM to effectively track sales leads and activities.
  • Boosted sales performance by providing timely and efficient support to the sales team.
  • Improved order processing efficiency by maintaining accurate records in CRM systems and tracking customer interactions.
  • Streamlined sales processes for increased revenue generation through effective communication and collaboration with cross-functional teams.

Skills

  • Networking
  • Digital marketing
  • Project planning
  • Project management
  • Marketing campaign development
  • Analytics and SEO
  • Staff management
  • Market analysis
  • Marketing analytics
  • CRM management
  • Operations management
  • Key decision making
  • Database management
  • Stakeholder relations
  • B2B marketing
  • Interdepartmental collaboration

Timeline

Marketing Director

Grand Portage Lodge & Casino
09.2024 - Current

Sales & Marketing Analyst

SAP Concur
01.2020 - 06.2024

Global Sales Support Specialist

SAP Concur
01.2014 - 12.2019

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Levi Libra