LIGIA GUTIÉRREZ
Strategic Executive Operations Partner
Https://www.linkedin.com/in/ligia-gutierrez-vidaurre-25bb3977/
Summary
Senior operations and executive support professional with over 20 years of experience enabling leadership effectiveness across marketing, sales operations, digital production, learning and development, and business administration.
Throughout my career — in both fully remote and on-site international environments — I have operated as a strategic partner to senior leadership, ensuring clarity, structure, and disciplined execution in fast-moving organizations. While I have led departments and owned operational outcomes, a central component of my work has been protecting executive focus, managing complex priorities, and aligning cross-functional teams around clear objectives.
I have built reporting systems, optimized workflow architecture, managed high-volume calendars and communication flows, coordinated multi-department initiatives, and translated strategic direction into measurable execution frameworks. My experience includes preparing executive-level materials, structuring performance visibility, overseeing confidential communications, and ensuring seamless follow-through across stakeholders.
Fluent in Google Workspace, Slack, Microsoft Teams, and modern project management platforms, I thrive in distributed teams while maintaining operational precision and communication discipline. My background in Industrial Engineering, Marketing, and Executive Coaching allows me to combine analytical rigor with high-level judgment and discretion.
I am intentionally transitioning into the Executive Assistant to CEO function, bringing not only administrative excellence, but operational intelligence, foresight, and the ability to act as a structured extension of executive capacity in high-growth environments.
Overview
20
20
years of professional experience
3
3
Languages
Work History
Digital Production Director
Boombit
01.2024 - Current
- Executive Workflow Architecture, Direct Calendar Management & Time Optimization
- Founded and built the Digital Production Department from inception, defining its strategic vision, operating model, and revenue structure.
- Recruited and led a high-performing cross-functional team (strategy, UX/UI, development, QA, content), building scalable delivery capacity.
- Productized Digital Production into a structured, margin-conscious business unit.
- Designed and implemented operational frameworks, SOPs, and governance models to improve efficiency, predictability, and profitability.
- Established AI-driven and automation-first best practices to increase output quality while protecting margins.
- Partnered directly with Executive Leadership and C-Suite to align production capabilities with long-term business strategy.
- Collaborated with RevOps to integrate delivery operations into CRM, pipeline forecasting, and revenue tracking systems.
- Implemented COR (AI-powered management platform) to centralize project visibility, automate time tracking, monitor profitability, and provide real-time operational insights for leadership decision-making.
- Led cross-functional alignment between Sales, Marketing, and Operations to improve client onboarding, execution flow, and revenue realization.
- Drove continuous improvement initiatives to enhance scalability, reduce operational friction, and strengthen enterprise readiness.
Service Delivery & Engagement Manager
Boombit
01.2023 - 01.2024
- Building Performance Visibility & Executive Alignment
- Here, I deepened my understanding of performance metrics and customer-driven data.
- I monitored Key Performance Indicators and Objectives and Key Results not as numbers, but as behavioral signals of operational health.
- I created feedback loops between teams and leadership, ensuring that execution matched strategic intent.
- This role trained me to: - Identify patterns in performance data - Communicate insights clearly to decision-makers - Drive accountability across departments - Improve systems rather than patch symptoms
- It strengthened my ability to serve as the connective tissue between strategy and execution.
Operations Manager
Boombit
01.2021 - 01.2023
- Designing Systems That Reduce Chaos
- As Operations Manager, I focused on workflow architecture.
- I redesigned service delivery processes, implemented structured documentation, and aligned operational output with company-level objectives.
- I learned how to: - Build Standard Operating Procedures that create consistency - Improve efficiency without sacrificing quality - Measure operational performance rigorously - Coordinate cross-department collaboration in remote environments
- This experience directly mirrors the operational clarity required to support a CEO managing scale, complexity, and growth.
Consultant – Call Center Operations
*
01.2020 - 01.2021
- Data, Reporting & Standardization at Scale
- In a high-volume operational environment, I led implementation of structured performance frameworks.
- I: - Designed and documented Standard Operating Procedures to standardize workflows - Built reporting dashboards to track performance metrics - Implemented structured onboarding systems - Transformed raw data into executive-ready summaries
- This role strengthened my ability to bring order, measurement, and process discipline to fast-moving operational teams — a foundational skill in supporting executive oversight.
Project Manager & Business Administrator
BHMB Nicaragua
2019 - 2020
- Stakeholder Diplomacy & Regulatory Navigation
- Operating between investors, local authorities, and business stakeholders, I developed the discretion and diplomacy required at executive levels.
- I managed: - Regulatory compliance processes - Legal documentation - Budget structuring - Multi-party coordination
- This experience sharpened my capacity to manage sensitive information, navigate complexity, and represent leadership with professionalism.
Independent Consultant & Entrepreneurial Projects
Several
01.2015 - 01.2019
- Entrepreneurial Execution, Client Advisory & Market Exposure
- During this period, I operated independently across multiple initiatives that strengthened my commercial awareness, advisory capacity, and client-facing discipline.
- European Academy – English Instructor (Part-Time) Delivered structured language instruction while refining high-level communication clarity, executive presence, and cross-cultural engagement skills.
- Keller Williams – Real Estate Advisor Managed client portfolios, negotiated transactions, analyzed market data, and oversaw end-to-end deal coordination. This role strengthened my commercial acumen, stakeholder negotiation skills, and performance accountability in commission-based environments.
- Independent Consulting & Audit Projects - Conducted operational audits and advisory engagements for local businesses - Provided process improvement consulting and performance diagnostics - Delivered strategic training and leadership advisory sessions - Supported entrepreneurs in structuring workflows, accountability systems, and service delivery models
- Operating independently required full ownership of client acquisition, delivery standards, financial management, and reputation building.
- This period sharpened my entrepreneurial mindset, strengthened my client diplomacy, and expanded my ability to operate autonomously — capabilities highly aligned with supporting a founder-led organization.
Learning & Development Manager
Sitel
01.2014 - 01.2015
- Systems Thinking & Organizational Development
- I built structured development frameworks for six major enterprise accounts.
- I: - Designed performance measurement tools - Automated training systems - Created growth architecture across departments - Managed executive-level client relationships
- This role refined my ability to build scalable internal systems — a key element in supporting a visionary founder building infrastructure for long-term growth.
Sales Operations Manager & Team Developer
Nestrix Corp
01.2013 - 01.2013
- Revenue Alignment & Change Leadership
- I built cross-functional teams integrating Operations, Quality Assurance, Logistics, IT, and Sales.
- I learned how to: - Align teams around measurable revenue goals - Drive structured change initiatives - Improve performance through systems, not pressure
- This experience deepened my understanding of revenue mechanics — essential in a data-driven sales intelligence organization.
Learning Specialist | Quality Assurance Leader | Leadership Development
Sitel
01.2009 - 01.2013
- Building Structure from the Ground Up in a High-Performance Environment
- At Sitel, I progressed through multiple leadership roles, beginning in Quality Assurance and advancing into Learning and Leadership Development — each step increasing my operational scope and executive exposure.
- Quality Assurance Specialist (Department Creation) - Built the Quality Assurance function from the ground up, defining mission, processes, scorecards, and performance governance - Designed monitoring frameworks and calibration systems to ensure service excellence - Reported performance insights to senior leadership to drive corrective strategy
- Learning Specialist & Leadership Development - Led and implemented leadership development programs across HR, Operations, Finance, Workforce, Recruitment, and Quality - Designed structured training systems aligned with business performance objectives - Trained trainers to ensure standardized delivery and scalability - Partnered with leadership to strengthen accountability, communication, and performance discipline
- This period shaped my ability to build systems from zero, translate performance data into behavioral improvement, and support leadership through structured capability development.
Small Business Manager
Sercien S.A.
01.2007 - 01.2009
- Full Operational & Administrative Ownership
- Managed end-to-end operations of a small business, holding full accountability for administration, financial oversight, supplier management, customer relationships, and team coordination.
- Developed business plans and operational strategies
- Managed budgets, production planning, and supplier negotiations
- Oversaw personnel management and workflow optimization
- Implemented change initiatives to introduce new products and services
- Operating with full P&L visibility strengthened my financial discipline, commercial judgment, and decision-making autonomy — critical foundations for executive-level support.
Progressive Roles
Esso Standard Oil
01.1999 - 01.2005
- Corporate Foundation in Strategy, Operations & Governance
- During my tenure at Esso Standard Oil, I progressed through multiple roles of increasing responsibility across engineering support, maintenance coordination, project administration, and marketing leadership. This period established my corporate discipline, analytical rigor, and executive reporting standards.
- Engineering Support & Project Administration (Central America & Caribbean) - Coordinated multi-country engineering initiatives, supporting compliance, documentation, and cross-regional execution - Assisted in audit preparation (Operation Integrity Management Systems), strengthening governance and regulatory discipline - Managed project logistics and administrative reporting for regional leadership
- Maintenance & Repair Coordination - Oversaw operational maintenance workflows, contractor coordination, and budget tracking - Balanced service quality, cost control, and operational continuity
- Marketing Manager - Led national marketing initiatives, campaign execution, and service station launches - Managed budgets, vendor negotiations, and performance tracking - Conducted market and competitive analysis to inform strategic decisions - Trained personnel in customer-centric service philosophy, aligning frontline execution with brand positioning
- Progressing across technical, operational, and commercial functions gave me an integrated understanding of how large organizations operate — from compliance and field execution to budgeting, strategy, and brand management.
- This foundation instilled financial literacy, governance awareness, cross-functional coordination skills, and structured reporting discipline — all essential capabilities when supporting executive leadership at scale.
Education
Master of Science - Industrial Engineering
Foundation in systems optimization, process design, operational efficiency, quantitative analysis, and performance modeling.
Postgraduate Studies - Marketing
05.2001 -
Advanced training in strategic marketing, market analysis, consumer behavior, positioning, and data-driven growth strategies.
Diploma - Executive Coaching & Organizational Development (Multiple Diplomas)
05.2001 -
- Specialized formation in leadership development, behavioral dynamics, communication frameworks, performance coaching, and change facilitation.
- This multidisciplinary foundation uniquely integrates analytical rigor (engineering), market intelligence (marketing), and human performance insight (coaching) — a combination essential for supporting a data-driven, founder-led organization.
Skills
Executive Calendar & Priority ManagementInbox Governance & Communication FilteringExecutive Reporting & Presentation PreparationCross-Functional CoordinationWorkflow Optimization & Process DesignConfidential Executive OperationsProject & Initiative TrackingRemote & On-Site Team Orchestration (International)Stakeholder & Client LiaisonGoogle Workspace & Collaboration PlatformsAdvanced Excel Reporting & AnalysisAI-Assisted Workflow AutomationBilingual Executive Communication (English–Spanish)Operational Foresight & Proactive Problem-Solving
EXECUTIVE ATTRIBUTES
- High Discretion & Confidential Judgment
- Structured & Analytical Thinking
- Calm Under Pressure
- Strategic Foresight
- Data Interpretation & Insight Translation
- Operational Clarity Builder
- Cross-Cultural Executive Communication
Timeline
Digital Production Director - Boombit
01.2024 - Current
Service Delivery & Engagement Manager - Boombit
01.2023 - 01.2024
Operations Manager - Boombit
01.2021 - 01.2023
Consultant – Call Center Operations - *
01.2020 - 01.2021
Independent Consultant & Entrepreneurial Projects - Several
01.2015 - 01.2019
Learning & Development Manager - Sitel
01.2014 - 01.2015
Sales Operations Manager & Team Developer - Nestrix Corp
01.2013 - 01.2013
Learning Specialist | Quality Assurance Leader | Leadership Development - Sitel
01.2009 - 01.2013
Small Business Manager - Sercien S.A.
01.2007 - 01.2009
UAM - Postgraduate Studies, Marketing
05.2001 -
Several - Diploma, Executive Coaching & Organizational Development (Multiple Diplomas)
05.2001 -
Progressive Roles - Esso Standard Oil
01.1999 - 01.2005
Project Manager & Business Administrator - BHMB Nicaragua
2019 - 2020
UAM - Master of Science, Industrial Engineering