Liliana Chapa
Desoto
Summary
Dynamic A/R Accounting Collections Manager with a proven track record in financial operations and team leadership. Skilled in developing collection processes, managing month-end activities, and fostering collaboration across departments to ensure accurate and timely financial reporting.
Overview
23
23
years of professional experience
Work History
A/R Accounting Collections Manager
Ansira, LLC
10.2012 - 03.2026
- Developed and implemented strategic collection processes, enhancing cash flow management.
- Coordinated internal audits, ensuring accuracy in financial statements and adherence to regulations.
- Managed month-end close activities, achieving timely completion of financial reports.
- Enhanced financial systems integration, optimizing overall accounting operations for better performance.
- Managed journal entries, collection efforts, and reconciliations.
- Collaborated with other departments to achieve accurate and prompt financial reporting.
- Assisted executive management in making informed business decisions with accurate ad-hoc financial analysis as needed.
- Facilitated staff development through regular training sessions on new accounting standards, software upgrades, or company-specific policies changes.
- Achieved timely financial reporting through diligent preparation and analysis of monthly, quarterly, and annual reports.
- Created and maintained financial databases for data entry, tracking and reporting.
- Led a team of accounting professionals in achieving department goals while fostering a positive work environment.
- Reduced outstanding accounts receivable through more effective communication strategies with clients.
- Developed strategic plans for day-to-day financial operations.
- Utilized financial software to prepare consolidated financial statements.
- Evaluated and negotiated contracts to procure favorable financial terms.
- Utilized advanced collections software to track account statuses and automate reminders.
- Negotiated payment plans with clients, ensuring mutually beneficial outcomes while minimizing losses.
- Researched accounts and completed due diligence to resolve collection problems.
- Oversaw daily posting of payments to customer accounts.
- Improved overall collections efficiency by implementing strategic collection plans and processes.
- Enhanced team performance through regular training, coaching, and feedback sessions.
- Provided exceptional customer service throughout the collections process, addressing concerns promptly while upholding company values.
- Established procedures for collection of past due amounts.
- Worked with legal resources and recovery teams to manage default issues.
- Developed customized payment plans for financially distressed customers, enabling successful debt recovery while maintaining customer satisfaction.
- Established strong relationships with customers, fostering open communication channels for effective debt resolution.
- Generated updated statements monthly and processed demand letters.
- Trained and mentored new employees on collection methods, documentation requirements and performance strategies.
Corp. Sales Planning Director
Univision Network
07.2008 - 07.2012
- Oversaw the Planning Department for the Network Corporate Sales Team; consisted of a Planning Mgr & 8 Regional Sellers with over 200 advertisers.
- Led strategic initiatives enhancing content distribution across multiple platforms.
- Analyzed financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
- Developed and implemented audience engagement strategies to increase viewership ratings.
- Oversaw cross-functional teams in executing large-scale production projects efficiently.
- Analyzed market trends to inform programming decisions and optimize content offerings.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of units; allowed us to meet and/or exceed our quarterly & yearly budgets.
- Establish and implement departmental policies, goals, objectives, and procedures, conferring with members, organization officials, and staff members as necessary.
- Develop and implement product marketing strategies including advertising campaigns and sales promotions.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Fostered partnerships with external stakeholders to enhance network visibility and reach.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
Corporate Sales Planning Manager
Univision Network
04.2006 - 07.2008
- Developed and executed sales strategies to optimize revenue growth across multiple channels.
- Analyzed market trends and competitive landscape to inform strategic planning initiatives.
- Collaborated with cross-functional teams to align sales goals with organizational objectives.
- Led forecasting processes, ensuring accuracy and alignment with financial targets.
- Responsible for overseeing planning, creating and revising plans for all of the Network Corp. Sales Team in order to meet budget goals.
- Work closely with Traffic Dept. & Corp Sales Dept. to keep plans in order and adjust any make goods or discrepancies.
- Develop and maintain key metrics for radio inventory forecast reports.
- Responsible for execution, management and optimization of clients radio campaigns.
- Participate in the development of inventory pricing strategy.
- Regularly communicate audience inventory availability to agency sales team.
- Analyze and report media measurement results (CPMs, CPPs, conversions
Network Traffic Director
Univision Network
07.2005 - 04.2006
- Responsible for overseeing the Traffic Department for Corp. Sales Network; UVN Network is comprised of 70 O&O stations throughout the U.S.; along AM Talk Shows approx. 15.
- Assist sales team with creation of plans make goods, errors and order clearances. In charge of reporting on inventory for budgeting purposes; consisted of over 2M monthly billing.
- Collaborate with our AM Programming Director in charge of managing AM Shows to ensure all elements air as requested.
- Responsible for assessing upgrade opportunities for clients.
- Work with affiliates on receiving proper paperwork for commercial log air times.
- Responsible of working with programmers on CP system and resolving issues that may need to be revisited for new programming needs.
- Directed traffic management strategies to optimize broadcast schedules and improve viewer engagement.
Network Traffic Manager
Univision Network
04.2003 - 07.2005
- Managed traffic flow for live broadcasts, ensuring seamless operations and adherence to schedules.
- Coordinated with production teams to optimize resource allocation and minimize delays during programming.
- Developed traffic reports to analyze performance metrics and improve scheduling efficiency.
- Implemented workflow improvements that streamlined processes and enhanced communication among departments.
Education
High School Diploma -
Sunset High School
Dallas, TXMountain View Community College
Dallas, TXSkills
- Risk assessment capabilities
- Past due balance management
- Customer service management
- Exceptional organization
- Customer relations
- Time management mastery
- Employee retention
- Process improvement strategies
Accomplishments
Shining Staw Award Corp. Sales Person of the Year - 2009
- Supervised team of 4 staff members.
- Utilized NetSuite & Microsoft Excel to develop inventory tracking spreadsheets.
- Utilized Salesforce for additional client detail with contracts as well as tracking
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
A/R Accounting Collections Manager
Ansira, LLC
10.2012 - 03.2026
Corp. Sales Planning Director
Univision Network
07.2008 - 07.2012
Corporate Sales Planning Manager
Univision Network
04.2006 - 07.2008
Network Traffic Director
Univision Network
07.2005 - 04.2006
Network Traffic Manager
Univision Network
04.2003 - 07.2005
High School Diploma -
Sunset High School
Mountain View Community College