Liliana Iurco
Redmond
Summary
High-performing sales leader with a proven track record of driving over $1.3M in annual revenue and exceeding monthly sales targets. Promoted twice within three years from Sales Associate to General Manager. Experienced in high-volume outbound and inbound sales, lead conversion, and team performance coaching. Consistently ranked top in district for revenue performance, with a strong ability to build pipeline, close deals, and drive customer retention.
Overview
4
4
years of professional experience
Work History
General Manager
Riser Fitness
Sammamish, WA
01.2025 - Current
- Oversee operations of a dual-location studio with 12 instructors and 6 sales associates
- Lead a business generating $1.3M+ in annual revenue, consistently exceeding monthly goals
- Achieved top performance in district for revenue over goal across multiple quarters
- Increased class schedule from 80 to 150 classes, maximizing capacity and revenue
- Drive sales strategy, lead generation, and conversion performance across the team
- Hire, train, and manage staff, focusing on accountability, performance, and culture
- Plan and execute grassroots marketing events and in-studio activations to drive engagement and referrals
- Manage retail strategy and inventory, increasing additional revenue streams
- Built a strong, positive studio culture leading to high instructor retention and making the studio a top choice for instructors in the area
Assistant General Manager
Riser Fitness
Sammamish, WA
05.2024 - 01.2025
- Supported sales team performance and daily operations in a high-volume sales environment
- Assisted in coaching team on lead follow-up, booking strategy, and closing
- Helped drive consistent revenue growth through improved sales processes
- Supported marketing initiatives by promoting special events through social media channels
- Analyzed member feedback to identify areas for improvement in services offered
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
Sales Associate
Riser Fitness
Mercer Island, WA
08.2022 - 05.2024
- Generated $31K in personal sales (2022), $223K in 2023, and $369K in 2024
- Consistently exceeded individual sales goals through outbound calls, follow-ups, and consultative selling
- Built and managed a strong pipeline of leads, maintaining high engagement and conversion rates
- Developed strong closing skills by identifying customer needs and recommending appropriate membership solutions
- Maintained knowledge of current promotions and product features to inform customer decisions
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming environment, resulting in repeat business and referrals
Education
High School Diploma -
Oliver M. Hazen High School
Renton, WASkills
- Operations Management
- Revenue Growth & Target Achievement
- Team Leadership & Development
- CRM & Lead Management
- Customer Experience & Retention
- Community Marketing & Events
- Conflict Resolution
- Lead Conversion & Pipeline Management
- Closing & Objection Handling
- Adaptability & Quick Learning
- Communication (Phone, Text, Email, In-Person)
- Time Management
Timeline
General Manager
Riser Fitness
01.2025 - Current
Assistant General Manager
Riser Fitness
05.2024 - 01.2025
Sales Associate
Riser Fitness
08.2022 - 05.2024
High School Diploma -
Oliver M. Hazen High School