Lilith Froude
Phoenix,AZ
Summary
Crypto-native marketer and former blockchain startup founder with hands-on experience translating complex technical concepts into high-signal content. Background includes DevOps marketing at Algorand Foundation, where I analyzed multi-channel data and delivered strategic recommendations to leadership. Currently pursuing an MS in AI in Business while serving as President of ASU's AI and Crypto Club. Combines deep Web3 fluency with data-driven marketing instincts and a builder's understanding of protocol mechanics.
Overview
3
3
years of professional experience
Work History
Technical Support Specialist
Arizona State University
Tempe, AZ
08.2024 - Current
- Serve as frontline point of contact for 80,000+ students, delivering clear and empathetic communication on complex financial aid inquiries.
- Resolve 50+ weekly cases across phone, email, and chat channels, maintaining high satisfaction ratings in a fast-paced, high-volume environment.
- Distill complex policy and system information into concise, accessible language for diverse audiences with varying levels of technical literacy.
- Develop and refine knowledge base articles based on recurring questions, improving self-service resources and reducing repeat inquiries.
- Coordinate with cross-functional teams to escalate and resolve time-sensitive issues, ensuring consistent and accurate messaging.
DevOps Marketing Intern
Algorand Foundation
Remote
05.2023 - 08.2023
- Owned weekly analytics reporting for blockchain foundation's global marketing team, translating on-chain and off-chain engagement data into actionable content strategy.
- Identified high-performing audience segments across Twitter, Discord, and Telegram, informing targeting decisions for six-figure campaign budgets.
- Built automated reporting dashboards that cut manual data work by 50%, enabling faster iteration on social content performance.
- Collaborated directly with developer relations and content teams to align messaging across technical and non-technical audiences.
- Evaluated A/B test results using statistical significance testing to guide creative direction on social campaigns.
Education
Master of Science - Artificial Intelligence in Business
Arizona State University, W.P. Carey School of Business
Tempe, AZ05.2026
Bachelor of Business Administration - Marketing, Entrepreneurship
Grand Valley State University
Grand Rapids, MI01-2023
Skills
- Social Media Strategy
- Agentic AI
- Content Creation & Copywriting
- Content Calendar Management
- Marketing Analytics
- Data-Driven Decision Making
- Multitasking and organization
- Fast-Paced Environment Adaptability
Timeline
Technical Support Specialist
Arizona State University
08.2024 - Current
DevOps Marketing Intern
Algorand Foundation
05.2023 - 08.2023
Master of Science - Artificial Intelligence in Business
Arizona State University, W.P. Carey School of Business
Bachelor of Business Administration - Marketing, Entrepreneurship
Grand Valley State University
Leadership And Activities
- President, AI and Crypto Club - Arizona State University, Lead weekly technical discussions and organize industry events.
- StandWithCrypto Volunteer, Supported pro-crypto legislation in Arizona including House Bill 2749.
- GVSU CEO Club
Technical Skills
X (Twitter), LinkedIn, Telegram, Discord, Slack, G-Suite, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Content Calendar Tools, Google Analytics, Tableau, Python (reporting automation), Excel, Notion, Web3 Wallets (MetaMask, Coinbase Wallet).