Lina F. Perez
New York
Summary
Results-driven marketing professional with comprehensive experience in client management and strategic planning. Known for delivering impactful marketing campaigns and fostering strong team collaboration. Dependable and adaptable, skilled in project management and client communication.
Overview
2026
2026
years of professional experience
Work History
Account Director
DDBH
- ERLEADA and AKEEGA (HCP) – J&J
- Oversee the development and execution of surgeon materials under the PAN tumor team
Account Director
Wildtype Health
- KEYTRUDA (HCP – Pan Tumor) – Merck
- Lead the development and execution of the digital key detail aids for the esophageal and gastric indications in the US
Account Director
Publicis. CoLab
- Vyndamax (HCP) – Pfizer
- Lead the overhaul of the reps DSP and execution of assets for the HFSA Congress (Sizzle reel and static panels)
Account Director
TBWA WorldHealth
- LYNPARZA (HCP) – Merck/AstraZeneca Alliance
- Lead the development and execution of all HCP digital initiatives for the launch of the LYNPARZA prostate indication
Account Director
BBDO Worldwide
- XOFLUZA (Consumer - Vaccine) - Genentech
- Led the development of consumer printed pieces, emails and social media initiatives such as Facebook and Instagram
Account Supervisor
Medicus
- Humira (HCP - Rheumatology) – Abbvie
- Implemented the development and execution of the US non-personal promotion/CRM program leveraging the updated physician messaging. Led the execution of the overhaul for US core visual aid
VP Account Director & Account Director
Freelance
New York, NY
02.2022 - 09.2025
- Lead the development and execution of digital assets to support the sales force
VP Account Director
CultHealth
New York, NY
07.2020 - 01.2022
- QULIPTA (HCP - CNS) – AbbVie
- Launched the new FDA, once-daily oral preventive migraine treatment
- Led the development and execution of all digital and print initiatives to support the sales force
Account Director
Omnicom Health Group
New York, NY
10.2018 - 06.2020
- TBWA WorldHealth - AJOVY (Consumer - CNS) - TEVA Pharmaceutical
- Led the overhaul of the consumer website, develop print initiatives and platforms such as Pandora, Spotify and Hulu
- Supervised the development of new creative concepts for a new campaign, qual/quant research and pre/postproduction of new campaign
Group Account Supervisor
Sudler
New York, NY
04.2018 - 09.2018
- GSK (Consumer - Vaccine)
- Supervised the soft launch of the new SimpliFlu campaign for GSK Flu vaccines (Fluarix and FluLaval)
- Managed the development of field materials for vaccines such as Pediarix (DTaP) and Boostrix (Pertussis)
Account Supervisor (Freelance)
DDB Health
New York, NY
12.2017 - 03.2018
- Clenpiq (HCP – Bowel prep) – Ferring Pharmaceuticals
- Launched the new FDA-approved, ready-to-drink, low volume bowel prep Clenpiq
Account Supervisor
Publicis Healthcare
New York, NY
07.2013 - 04.2017
- Opdivo (HCP - Oncology) – BMS: launched website and emails for the head and neck indication
- CNS Franchise (HCP) – Janssen: implemented the overhaul and development of the Invega Sustenna and Invega Trinza iPad iVAs
Senior Account Executive
Havas Life NY
New York, NY
03.2011 - 07.2013
- Apidra/Lantus (HCP - Diabetes) - Sanofi
- Implemented the overhaul of the Apidra and Lantus iPad visual aids, and supervised the execution of HCP projects
Marketing Associate
Zweig DiMenna Associates Inc.
New York, NY
08.2008 - 03.2011
- Supported the day-to-day global marketing operations with the efforts to acquire new prospects and retain current customers
Senior Account Executive
GSW Worldwide
New York, NY
08.2005 - 03.2008
- Brands: Champion Mortgage (8/2005-2/2006), Trident Professional Program - Cadbury Adams (3/2006-11/2007), Tamiflu – Roche (3/2006-11/2007), Ethicon Women’s Health and Urology – Division of J&J (12/2007-3/2008)
Account Executive
Chinnici Direct (a kbs+p company)
New York, NY
10.2003 - 07.2005
- Brands: JP Morgan Chase Manhattan Bank (10/2003-11/2004), MetLife (12/2004-8/2005)
Education
Master of Science - Direct and Interactive Marketing
New York University
New York, NYBS - Industrial Engineering
EAFIT University
Medellin, ColombiaSkills
- Fluent in Spanish
- Active traveler with a passion for photography that has visited over 20 countries
- Avid runner, who is a member and volunteer of the New York Road Runners Club and Urban Feet Completed 7 marathons and 10 half marathons
Strategic, team-minded marketing leader with accomplished track record in client services and account management
- Proficient in product launches for HCP (oncology, diabetes, vaccines, rheumatoid arthritis, multiple sclerosis, rare diseases, etc.) & DTC
- Accomplished in integrated marketing communications, managing budgets, processes, and workload to align with SOW and timelines
- Known for maintaining high quality standards, superior interpersonal skills and clear communications
Languages
Spanish
Timeline
VP Account Director & Account Director
Freelance
02.2022 - 09.2025
VP Account Director
CultHealth
07.2020 - 01.2022
Account Director
Omnicom Health Group
10.2018 - 06.2020
Group Account Supervisor
Sudler
04.2018 - 09.2018
Account Supervisor (Freelance)
DDB Health
12.2017 - 03.2018
Account Supervisor
Publicis Healthcare
07.2013 - 04.2017
Senior Account Executive
Havas Life NY
03.2011 - 07.2013
Marketing Associate
Zweig DiMenna Associates Inc.
08.2008 - 03.2011
Senior Account Executive
GSW Worldwide
08.2005 - 03.2008
Account Executive
Chinnici Direct (a kbs+p company)
10.2003 - 07.2005
Account Director
Publicis. CoLab
Account Director
TBWA WorldHealth
Account Director
BBDO Worldwide
Account Supervisor
Medicus
BS - Industrial Engineering
EAFIT University
Account Director
DDBH
Account Director
Wildtype Health
Master of Science - Direct and Interactive Marketing
New York University