Lindsay Dailey
Poway,CA
Summary
Experienced with developing tailored catering solutions and driving client engagement. Utilizes strategic sales approaches and robust client relationship management to foster repeat business and satisfaction. Track record of effective event planning and seamless coordination, ensuring successful outcomes for diverse clientele.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Catering Sales Manager
California Center for the Arts, Escondido
Escondido, CA
06.2024 - Current
- Oversaw comprehensive planning and execution of all assigned facility rentals and catered events to enhance client satisfaction.
- Coordinated event planning and execution processes, maintaining engagement from initial inquiry through to post-event evaluation.
- Guided departmental initiatives and supervised event coordination to ensure successful event execution.
- Conduct sales outreach, qualify leads, prepare proposals, negotiate contracts, and meet revenue goals.
- Facilitated collaboration between banquet manager and executive chef to optimize event logistics and enhance execution quality.
- Developed and communicated banquet event orders (BEOs) and estimates to facilitate seamless event execution.
- Attend trade shows, networking events, and client meetings to expand market presence.
- Assisted in maintaining accurate sales projections. Supported calendar management for team activities. Updated CRM and database records regularly.
- Collaborated on menu development and marketing strategies aimed at enhancing operational efficiency and service excellence.
- Developed and implemented strategic sales plans to maximize catering revenue.
- Fostered strong client relationships to drive repeat business and enhance satisfaction levels.
- Identified and assessed emerging market trends to enhance growth potential in catering services.
- Oversaw budgeting processes for catering events, ensuring adherence to financial targets.
- Cultivated strategic partnerships with local businesses to enhance referral networks.
- Engaged prospective clients through site visits, showcasing venue capabilities and tailored offerings.
- Cultivated relationships with clients to ensure repeat business and high satisfaction rates.
- Trained and mentored staff on best practices in customer service and event execution.
Event Coordinator
California Center for the Arts, Escondido
Escondido, CA
01.2020 - 01.2024
- Supported Catering Sales and Services in planning, coordinating, and executing a high volume of events.
- Acted as a key liaison to streamline collaboration between sales, banquets, food and beverage, and accounting departments.
- Coordinated entry-level events and house gatherings. Supported on-site management for weddings, meetings, and special events.
- Prepared client proposals, contracts, BEOs, invoices, and event correspondence.
- Facilitated timely updates to event calendar and CRM systems, optimizing lead distribution processes. Addressed incoming inquiries to improve response times and customer satisfaction.
- Assisted with décor and rental sales, marketing projects, menu updates, and other administrative initiatives.
- Produced sales reports, projections, and trade show materials as needed.
- Managed logistics coordination for events, ensuring flawless execution of schedules and vendor arrangements.
- Conceptualized and implemented event themes and layouts that significantly enhanced participant interaction and enjoyment.
Special Events Coordinator
Leoness Cellars Winery
Temecula, CA
01.2018 - 01.2020
- Executed detailed event sales and planning processes for corporate functions, private celebrations, and weddings, ensuring seamless execution and client engagement.
- Drafted and finalized contracts, invoices, and insurance documentation to ensure compliance and accuracy.
- Developed customized planning tools including timelines and vendor schedules.
- Executed administrative tasks including scheduling appointments, organizing inventory files, and addressing customer inquiries.
- Acted as primary client liaison, reinforcing winery brand representation.
- Crafted targeted promotional materials and strategic marketing initiatives to boost event awareness and participation.
- Managed on-site support during events, swiftly resolving issues to enhance overall attendee experience.
- Welcomed patrons and participants at events, directing guests to designated locations and addressing inquiries.
- Oversaw event logistics and operational execution to ensure seamless event delivery.
Trade Show Coordinator
SteriPax, Inc.
Huntington Beach, CA
01.2016 - 01.2018
- Developed and implemented detailed trade show logistics plans, integrating booth design, travel logistics, marketing collateral, and efficient on-site management strategies.
- Cultivated and sustained strategic partnerships with vendors and suppliers to enhance event resource management.
- Managed logistics coordination for trade shows, ensuring timely delivery of materials and equipment.
- Worked closely with marketing teams to craft detailed promotional materials, significantly improving brand visibility.
- Supervised on-site operations, troubleshooting problems to ensure uninterrupted event flow.
- Coordinated with internal teams to ensure consistent branding and messaging across all event materials.
- Optimized booth traffic flow by designing intuitive Trade show booth that encouraged visitor movement and interaction.
- Collaborated closely with sales teams on lead generation efforts before, during, and after each trade show.
- Supervised inventory management for exhibit materials, coordinating shipping logistics to optimize resource allocation and delivery timelines.
- Evaluated event expenditures to pinpoint opportunities for enhancement and cost reduction.
Wedding & Event Coordinator (Freelance)
Orange County, CA
Orange County, CA
01.2004 - 01.2016
- Managed logistics and coordination for weddings, corporate events, and private celebrations, ensuring client satisfaction and memorable experiences.
- Facilitated effective communication and coordination with caterers, florists, photographers, and entertainment providers to enhance event execution.
- Developed and managed budgets, production timelines, and on-site logistics to ensure seamless operations.
- Directed all facets of on-site event management to fulfill client expectations and enhance satisfaction.
- Coordinated logistics for events, ensuring seamless execution and adherence to timelines.
- Collaborated with vendors to negotiate contracts and secure essential services for events.
- Developed and executed innovative event concepts and themes.
Office Manager
SteriPax, Inc.
Huntington Beach, CA
01.2003 - 01.2009
- Supervised daily office functions, focusing on optimizing scheduling, enhancing HR processes, maintaining payroll accuracy, and facilitating employee training programs.
- Facilitated administrative operations for CEO and VP, ensuring efficient workflow.
- Managed vendor and client interactions, contributing to the establishment of an ISO-certified business system.
- Analyzed and improved office workflows, resulting in increased efficiency and enhanced productivity.
- Spearheaded cross-departmental projects to drive strategic initiatives enhancing overall business performance.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
- Oversaw facility maintenance requests, coordinating with building management to address repairs or improvements efficiently.
- Implemented strategies to create a supportive work environment, ensuring timely resolution of employee concerns and nurturing a culture of respect.
- Oversaw office budget, ensuring all expenditures were within allocated funds and identifying cost-saving opportunities.
- Executed bi-weekly payroll processing for 25 employees, ensuring accuracy and compliance.
Group Sales Manager
The Dallas Opera
Dallas, TX
01.2002 - 01.2003
- Oversaw group and individual ticket sales, ensuring effective management of corporate and student discount programs.
- Managed logistics for group events while serving as the main point of contact for customer inquiries.
- Facilitated donor relations marketing events, overseeing night-of-show ticketing operations and patron services.
- Formulated and implemented innovative sales strategies to drive group ticket sales.
- Engaged with local organizations to broaden client network and contribute to overall business expansion.
Ticket Center Coordinator
Ticketmaster
Dallas, TX
01.2001 - 01.2002
- Managed inquiries and resolved issues for ticket centers, specializing in sales refunds and optimizing Ticketmaster system processes.
- Monitored and analyzed ticket stock usage to ensure accurate sales and refund processes via daily reporting.
- Facilitated on-site and classroom training sessions to enhance customer service quality.
- Analyzed and reorganized backlogged ticket filing to ensure accurate transaction verification and minimize potential financial losses.
Customer Service Assistant
Gotcha International / Ederle Sports
Irvine, CA
01.1999 - 01.2001
- Facilitated customer service operations by managing order entry, processing returns, and maintaining accounts.
- Executed filing and inventory management, processed special orders, and handled receptionist tasks to ensure smooth operations.
- Coordinated administrative functions and switchboard operations to support effective communication with clients.
- Assisted customers with inquiries, providing accurate information and resolving issues efficiently.
- Managed inventory levels, ensuring product availability and timely restocking of merchandise.
- Developed strong relationships with customers, establishing trust and loyalty through attentive service.
- Collaborated with other departments to guarantee customer satisfaction.
- Handled high call volume while maintaining a professional demeanor and ensuring timely resolutions.
- Responded proactively and positively to rapid change.
Education
Wine Business Management - Business
Sonoma State University
01-2019
Direct-to-Consumer Wine Sales Certification -
Sonoma State University
01-2017
Certified Event Specialist & Certified Wedding Specialist - undefined
Cal Poly Pomona
01-2004
Liberal Arts Studies & General Business - undefined
Santiago Canyon College
01-2000
Skills
- Customer Service
- Event Planning
- Catering Sales
- Project Coordination
- Team Leadership
- Time Management
- Multitasking
- Process Improvement
- Contract Negotiation
- Budgeting
- Trade Show Coordination
- CRM & Software: Microsoft Office, Google Workspace, Caterease, Artifax, Ticketmaster, PACT
- Strong written and verbal communication
- Exceptional attention to detail and client service
- Event planning proficiency
- Sales strategy implementation
- Staff training and development
- Creativity and innovation
- Client retention strategies
- New client acquisition
- Marketing strategy development
Certification
- CSEP - Certified Special Event Professional
- CMP - Certified Meeting Planner
Timeline
Catering Sales Manager
California Center for the Arts, Escondido
06.2024 - Current
Event Coordinator
California Center for the Arts, Escondido
01.2020 - 01.2024
Special Events Coordinator
Leoness Cellars Winery
01.2018 - 01.2020
Trade Show Coordinator
SteriPax, Inc.
01.2016 - 01.2018
Wedding & Event Coordinator (Freelance)
Orange County, CA
01.2004 - 01.2016
Office Manager
SteriPax, Inc.
01.2003 - 01.2009
Group Sales Manager
The Dallas Opera
01.2002 - 01.2003
Ticket Center Coordinator
Ticketmaster
01.2001 - 01.2002
Customer Service Assistant
Gotcha International / Ederle Sports
01.1999 - 01.2001
Certified Event Specialist & Certified Wedding Specialist - undefined
Cal Poly Pomona
Liberal Arts Studies & General Business - undefined
Santiago Canyon College
Wine Business Management - Business
Sonoma State University
Direct-to-Consumer Wine Sales Certification -
Sonoma State University