Lindsay Slutzky

Responsible for enhancing communication and organization within the NA Retail Sales & Marketing team to drive alignment cross-functionally. This includes:

• Improving launch readiness efforts by driving better collaboration and calibration with key stakeholders.
• Creating greater alignment of team priorities and goals with more consistent and cohesive communication.
• Establishing a culture of trust and transparency.

Defined the Jiobit product and solution and led efforts to optimize messaging, web design, ad channels, and media outreach. Responsible for the post-purchase customer journey of over 20k users, driving engagement, retention, and customer success. Accomplishments include:

• Launched and delivered Jiobit Gen 1 product to 10k+ users in year one.
• Expanded Jiobit user base from kids to pets and elderly.
• Secured key top tier media coverage including Tom's Guide, CNBC, PCMag Editor's Choice, and Buzzfeed.
• Designed influencer campaign, curating 30 pieces of content monthly.

Led efforts to build a communications and distribution strategy that connected fitness to fashion. I pushed the brand to reach new audiences within the category through partnerships with influencers, designers, and retailers, including the launch of NYC popup store.

Supported product launches for major carriers and retailers, including Best Buy, Target, AT&T and Verizon. Excelled at product launch strategies - pulling all pieces together to successfully bring new products to market.