Linh Tran
Toledo,OH
Summary
Dynamic Marketing Specialist with a proven track record at Medco Blue, enhancing customer engagement and generating significant leads through expert SEO and compelling copywriting. Skilled in analytics and social media management, I excel in developing targeted marketing campaigns that increase brand awareness and customer retention.
Motivated student pursuing Master in Business Analytics and pursuing practical experience as Business/ Marketing Analyst Intern. Organized and hardworking with first-rate communication and time management abilities. Eager to apply skills and make positive real-world contributions to business success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Medco Blue
06.2023 - 05.2024
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Analyze client lists data into a segmented list for email campaign.
- Copy-write blogs, web pages, LinkedIn about relevant news/insight from the industry, product detail.
- Generate 10 leads per month from web pages and blogs, appear in the top 5 searches organically.
- Create designs, graphics, flyers, infographics for Medco Blue social media, email marketing and sale's team demand.
- Manage the web pages link so that they pages get indexed and appear in the top 5 searches organically.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Streamlined communication processes, leading to improved collaboration between departments.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Digital Marketing Intern
InfiniTrak LLC
01.2022 - 05.2022
- Collaborate with web designer to generate and design website's contents (images, context, service advertising)
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Initiate a responsive 24/7 auto chat bot that answers FAQs & customers' demand.
- Rebuild & Manage company's Google Ads, Google Analytics profile, reporting activities and results to management team.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Optimize advertising content on company's website, Google Ads.
Education
Master of Science - Business Analyst
University of Toledo
Toledo, OH08.2025
BBA - Digital Marketing
University of Toledo
Toledo, OH05.2023
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Analytics and SEO
- Campaign Management
- Copywriting
- Market Trend Analysis
- Proficient in Excel, KNIME, SAS
- Business Intelligence
- Business Analysis
- SWOT Analysis
- Data Modeling
- Business Intelligence Systems
Certification
Becker Microsoft® Excel: Data Analytics Descriptive statistics (12/08/2021)
Dean's List of College of Business and Innovation (2019-2023)
Timeline
Marketing Specialist
Medco Blue
06.2023 - 05.2024
Digital Marketing Intern
InfiniTrak LLC
01.2022 - 05.2022
Master of Science - Business Analyst
University of Toledo
BBA - Digital Marketing
University of Toledo
Becker Microsoft® Excel: Data Analytics Descriptive statistics (12/08/2021)
Dean's List of College of Business and Innovation (2019-2023)
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