Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Armstrong

Plymouth,MI

Summary

Dynamic Senior Account Executive with a proven track record at NWEA, adept in client relationship management and strategic selling. Excelled in expanding market share and mentoring teams, achieving regional sales goals through effective lead generation and account management. Skilled in fostering team collaboration and driving business development with a keen insight into market trends.

Overview

31
31
years of professional experience

Work History

Senior Account Executive

NWEA
07.2019 - Current
  • Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
  • Leveraged strong networking skills to establish connections with key decision-makers in target industries, opening doors for new business opportunities.
  • Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
  • Mentored junior sales representatives, sharing expertise on effective communication techniques and relationship-building strategies.
  • Expanded market share by identifying growth opportunities and executing targeted marketing campaigns.
  • Collaborated with cross-functional teams to develop comprehensive account plans, ensuring a seamless customer experience.
  • Delivered compelling sales presentations to diverse audiences, demonstrating product value and addressing potential concerns.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Achieved regional sales goals consistently by utilizing effective time management skills and prioritizing key accounts.
  • Attended industry conferences and networking events regularly to stay updated on latest trends and establish valuable connections within the field.
  • Kept detailed records of daily activities through online customer database.

Professional Learning Consultant

NWEA
04.2015 - 07.2019


  • Conducted comprehensive product training sessions for district level administrators to ensure consistent knowledge of NWEA MAP assessment data.
  • Facilitated virtual, in-person and blended learning sessions.
  • Utilized variety of instructional design methodologies to create effective learning experiences.

Data Coach/ Teacher

Riverview Community Schools
08.1993 - 06.2019
  • Implemented data-driven decision-making processes to improve overall school performance metrics consistently over time.
  • Fostered positive relationships among teachers, students, parents, and other stakeholders through effective communication strategies.
  • Monitored student progress and implemented intervention strategies to support student success.
  • Studied assessment information covering students, teachers and school operations to formulate improvement plans.
  • Led professional development workshops for teachers, improving instructional techniques and classroom management skills across board.

Education

M.D. - French

Central Michigan University
Mount Pleasant, MI
06-1991

Skills

  • Client Relationship Management
  • Relationship Building
  • Team Collaboration
  • Sales Quota Achievement
  • Lead Generation
  • Account Management
  • Business Development
  • Pipeline Management
  • Strategic selling

Timeline

Senior Account Executive

NWEA
07.2019 - Current

Professional Learning Consultant

NWEA
04.2015 - 07.2019

Data Coach/ Teacher

Riverview Community Schools
08.1993 - 06.2019

M.D. - French

Central Michigan University

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Lisa Armstrong