Lisa Caceres
New York,New York
Summary
Goal-oriented with distinguished experience in Hospitality and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
23
23
years of professional experience
Work History
Director of Sales and Marketing
EVEN Hotel Midtown East-an IHG Hotel
04.2022 - Current
- Grew group business by 65.55% year over year, exceeding group budget by $892K
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Boosted EVEN's brand visibility through targeted advertising campaigns and social media engagement.
Director of Sales and Marketing
Mondrian Park Avenue
03.2019 - 01.2020
- Increased Consortia revenue by 35.7% in 2019 over the previous year
- Revamped hotel collateral and revised copy and imagery on website
- Created and managed the Social Media calendar
- Optimized revenue by creating packages and promotions based on hotel's revenue needs
- Mentored and supported the Sales team.
Area Director of Business Travel
Hersha Hospitality Management
06.2016 - 02.2019
- Responsible for the Corporate travel segment at two of their premier assets in New York; Hyatt Union Square and Hotel 48Lex
- Increased Corporate revenue in 2018 by 8.01% over 2017 and 21.7% in 2017 over 2016 at Hyatt Union Square
- Increased Corporate revenue in 2018 by 43.03% over 2017 at Hotel 48Lex
- Vigorously prospected target accounts to exceed hotel's revenue needs.
Director of Sales and Marketing
WestHouse Hotel
09.2014 - 06.2015
- Successfully grew Group revenue by 499% in 2015 over 2014
- Increased number of total corporate accounts by 60% in 2015 over 2014
- Reviewed profit and loss statements to ensure financial objectives were met
- Prepared and presented marketing hotel reports to management and ownership
- Maximized hotel visibility by working closely with Public Relations, key partners and industry influencers.
Director of Sales and Marketing
6 Columbus Hotel
12.2009 - 08.2014
- Quadrupled Group revenue during tenure by increasing share from Corporate, SMERF and Entertainment markets
- Created a historical report to assist with daily yielding and implemented rate strategies to maximize revenue
- Increased overall Average Daily Rate by 8% and yearly room revenue by 8%
- Managed all accounts and responsible for negotiating yearly increases to corporate accounts
- Maintained positioning on STR report despite system, management and chain code changes
- Analyzed industry intelligence to shift share of new and existing accounts.
Director of Corporate Accounts
Trump International Hotel & Tower
01.2008 - 12.2009
- Increased Group and Corporate revenue from the Midwest and Southeast US, Canada, Mexico, and Latin America
- Responsible for increasing production from the hotel's top account, American Express Fine Hotels & Resorts
- Maximized revenue by securing leases for long term guests in suites
- Negotiated corporate rates for accounts.
Sales Manager
The Peninsula New York
02.2001 - 12.2007
- Won the PenExcellence Award for Sales Excellence in 2007
- Worked closely with Foreign Embassies to welcome Heads of State, dignitaries and delegations
- Responsible for meeting revenue goals year over year from the hotels's top account, American Express Fine Hotels & Resorts
- Increased Corporate, Group and Transient revenue from the Southeast US, Mexico and Latin America.
Education
Bachelor's Degree - Criminal Justice
John Jay College of Criminal Justice
New York, New YorkSkills
- Expense management
- Financial analysis
- Project management
- Budget preparation
- Relationship building
- Analytical thinking
- Empathetic leadership
- Networking
- Market research
- Negotiation
Certificates Licenses
- Certificate in Sales, Professional Development Program, Cornell University
- Licensed Life Insurance Agent in New York
- NY Notary Public
Languages
Spanish
Native or Bilingual
Timeline
Director of Sales and Marketing
EVEN Hotel Midtown East-an IHG Hotel
04.2022 - Current
Director of Sales and Marketing
Mondrian Park Avenue
03.2019 - 01.2020
Area Director of Business Travel
Hersha Hospitality Management
06.2016 - 02.2019
Director of Sales and Marketing
WestHouse Hotel
09.2014 - 06.2015
Director of Sales and Marketing
6 Columbus Hotel
12.2009 - 08.2014
Director of Corporate Accounts
Trump International Hotel & Tower
01.2008 - 12.2009
Sales Manager
The Peninsula New York
02.2001 - 12.2007
Bachelor's Degree - Criminal Justice
John Jay College of Criminal Justice
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