LISA CRAIG

Generated variety of comprehensive reports and dashboards for various levels of internal business stakeholders and various timeframes, accurately communicating sales performance metrics, insights, and key findings from analyses. Presented findings to senior management, effectively communicating data insights in a clear and concise manner ensuring alignment with business objectives.

• Analyzed various data sources from multiple alternate market customers to uncover insights and identify key opportunities to assist with strategic planning and business development decisions for the Alternate business group account managers.
• Analyzed competitor activity, providing monthly category reviews including syndicated and panel data providing insights to the sales team for strategic planning and business development.
• Collaborated with various team members, enhancing skills and fostering professional development within the sales support team..
• Championed process improvements within the sales support team focusing on simplification and automation ultimately leading to reduced workload and improved accuracy in reporting.
• Assisted onboarding of 3 sales support and 10 Account Manager new hires over time to ensure smooth transitions and internal business best practices.
• Maintained accurate reference materials including lists of all customers, manufacturer items, product images, broker contacts, and sale group territory maps for sales team use and ensuring items were up to date, coded properly and accurate in Circana and Nielsen portals.
• Built strong working relationships internally and externally throughout all levels of an organization that positively impacted collaborative efforts and overall results.