Summary
Overview
Work History
Education
Skills
Certification
Timeline
SoftwareDeveloper
Lisa Craig

Lisa Craig

Sales
Berkley,MI

Summary

Results-driven Certified Professional Category Analyst with over 24 years of experience in sales support, data analysis, and business insights. Adept at leveraging data to develop strategic recommendations that drive business growth and optimize sales performance. Recognized for strong problem-solving abilities, adaptability, precision, accuracy, and a commitment to process improvement. Proven track record of cross-functional collaboration, stakeholder communication, and automation-driven efficiency enhancements. Proficient in using macros, generating reports, and producing diverse charts. Advanced software skills.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Business Insights Category and Sales Analyst

Living Essentials, LLC
Farmington Hills, USA
02.2010 - 12.2024
  • Developed and presented comprehensive sales reports and dashboards, providing actionable insights for internal stakeholders and senior leadership.
  • Analyzed diverse data sources to identify trends, competitive insights, and opportunities, supporting strategic planning for alternate market accounts.
  • Spearheaded process automation initiatives, reducing reporting workload by 30% and improving accuracy and efficiency.
  • Collaborated cross-functionally with sales, marketing, and finance teams to align business strategies with data-driven recommendations.
  • Maintained and updated critical reference materials, ensuring data accuracy and accessibility for internal teams.
  • Reported key metrics regularly, providing valuable insights into category health for informed decision-making purposes.

Sales Analyst

Mars Chocolate North America
Hackettstown, USA
05.1999 - 10.2009
  • Improved forecasting accuracy by analyzing historical sales data and identifying patterns for future projections.
  • Increased sales efficiency by streamlining data analysis and reporting processes.
  • Facilitated cross-functional collaborations, working closely with finance, operations, and marketing teams to ensure cohesive strategies and shared goals.
  • Implemented process improvements to expedite data collection, leading to faster decision making within the organization.

Education

Associate of Applied Science - Technical Writing/Editing

Oakland Community College
Farmington Hills

Some College (No Degree) - Management with focus on Retail Management

Kaplan University
Davenport, IA

Skills

  • Advanced Microsoft Excel/Powerpoint/Word
  • Circana Unify Syndicated/Passport/Panel Data
  • Nielsen Syndicated/Panel Data
  • Strategic Edge/BI
  • Sales Reporting/Data Analysis
  • Problem-solving Abilities
  • Excellent Time Management Skills
  • Attention to detail/Accuracy
  • Reliable/Adaptable
  • Proactive/Self-Motivated
  • Cross-functional Collaboration
  • Competitor analysis
  • Market trends
  • Business insights
  • Process optimization
  • Effective communication
  • Key performance indicators
  • Multitasking capacity

Certification

  • ARC CMA/SIMA Certified Professional Category Analyst
  • Additional Analytics & Data Competency Training: Panel Data and POS Data, Measuring Category Health (Baseline and Incremental Drivers), Pricing Strategies and Analysis Techniques, Advanced Analytics-Relativity, Fact Based Selling
  • Professional Development through Mars Univsersity: Mars 5 Core Principles, Stephen Covey 7 Habits of Highly Effective People, Diversity Training, Power Negotiations, Catman I & II Data Detective, Strategic Conceptual Selling, Solutions at Store Level, IRI Syndicated Data, ROI, Spectra, Consumer Insights, IVR, BEx Web Analyzer, Meyers Briggs Team Building

Timeline

Business Insights Category and Sales Analyst

Living Essentials, LLC
02.2010 - 12.2024

Sales Analyst

Mars Chocolate North America
05.1999 - 10.2009

Associate of Applied Science - Technical Writing/Editing

Oakland Community College

Some College (No Degree) - Management with focus on Retail Management

Kaplan University

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