Lisa dellacqua
Boca Raton,FL
Summary
Highly motivated and customer-focused sales professional with a background in perfume sales. Skilled in building rapport, understanding customer .
Overview
26
26
years of professional experience
Work History
Fragrance Vendor
Puig
01.2008 - Current
- Promoted and sold Puig’s fragrance brands, including Paco Rabanne, Carolina Herrera, and Jean Paul Gaultier, within high-end retail locations, consistently meeting and exceeding sales targets
- Delivered exceptional customer experiences by understanding clients’ preferences, offering personalized fragrance recommendations, and educating them on product features and brand stories
- Maintained in-depth product knowledge of fragrance lines, staying updated on new releases, seasonal trends, and competitive products to drive brand loyalty and increase repeat business
- Built and maintained strong relationships with store staff and management to maximize in-store brand visibility and optimize product placement and display
- Conducted fragrance sampling events and promotional activities, successfully engaging customers and increasing brand awareness
- Reported daily sales activities, customer feedback, and inventory needs to ensure smooth operations and product availability
Retail Merchandiser
SAS Retail Services
01.2008 - 01.2022
- Executed product placements, inventory management, and merchandising strategies to maximize shelf presence and ensure compliance with brand standards across multiple retail locations
- Developed and maintained in-store displays, adjusted layouts to optimize product visibility, and implemented planograms to drive customer engagement and increase sales
- Collaborated with store managers and staff to address inventory needs, promotional materials, and product placement, ensuring alignment with store objectives and seasonal campaigns
- Conducted routine audits and inventory checks, reported stock levels, and identified potential out-of-stock issues to maintain product availability
- Provided feedback to supervisors on store conditions, competitive displays, and customer preferences, supporting ongoing improvement and brand strategy
- Enhanced customer shopping experience by keeping aisles organized, stocked, and visually appealing, contributing to an increase in foot traffic and product interest
Fragrance Vendor
Selective Beauty
01.2007 - 01.2008
- Promoted and sold a curated selection of luxury fragrance brands, delivering personalized service and expert recommendations to engage customers and drive fragrance sales
- Conducted product demonstrations and sampling events to introduce new scents, increase brand awareness, and cultivate a loyal client base within high-traffic retail environments
- Maintained in-depth knowledge of fragrance profiles, ingredients, and brand histories, ensuring a knowledgeable and immersive experience for each customer
- Built strong relationships with store teams and management to enhance brand presence, secure optimal product placements, and ensure smooth replenishment of stock
- Tracked daily sales performance and customer feedback, reporting to brand management for strategic insights on consumer preferences and market trends
- Provided training and product knowledge sessions to store staff, empowering them to better represent and sell Selective Beauty’s fragrance lines
Skin Expert
Sephora
01.2005 - 01.2007
- Provided personalized skincare consultations, recommending products and routines tailored to each client's unique skin type, concerns, and goals, resulting in high customer satisfaction and repeat business
- Maintained in-depth knowledge of Sephora’s extensive skincare product lines, including high-demand and luxury brands, staying updated on new product launches, ingredients, and skincare trends
- Conducted mini facials, skin analysis, and product demonstrations to educate customers on proper application techniques and effective skincare practices, enhancing customer engagement and confidence
- Assisted clients in building complete skincare regimens by recommending cleansers, treatments, moisturizers, and SPF products to address a range of skin concerns, such as acne, aging, and sensitivity
- Collaborated with team members to optimize product displays, ensure stock accuracy, and maintain an inviting and organized skincare section
- Tracked customer feedback and product performance, providing insights to management and helping Sephora continuously refine product offerings and improve the in-store experience
Store Team Leader
Aveda
01.1999 - 01.2005
- Led daily store operations, including sales, customer service, and inventory management, to drive revenue growth and ensure a premium customer experience aligned with Aveda’s mission and values
- Supervised, trained, and motivated a team of beauty advisors and sales associates, fostering a collaborative and goal-oriented environment to consistently exceed monthly sales targets
- Delivered personalized consultations and product recommendations, educating clients on Aveda’s natural and eco-conscious beauty products and helping build loyal, long-term customer relationships
- Oversaw merchandising and product displays to align with brand standards, optimizing store layout and visual appeal to enhance customer engagement and increase foot traffic
- Analyzed sales data and customer feedback to identify trends, adjust sales strategies, and implement process improvements, directly contributing to store growth and customer satisfaction
- Ensured compliance with company policies, health and safety regulations, and best practices, maintaining a clean, welcoming, and safe environment for both customers and staff
Education
H.S. Diploma - Esthetician & Permanent Make-up
Spanish River High School
01.1990
Skills
- Customer Engagement
- Product Knowledge
- Sales & Upselling
- Communication
- Problem Solving
- Remote Collaboration
- Technology Skills
- Time Management
- Attention to Detail
Timeline
Fragrance Vendor
Puig
01.2008 - Current
Retail Merchandiser
SAS Retail Services
01.2008 - 01.2022
Fragrance Vendor
Selective Beauty
01.2007 - 01.2008
Skin Expert
Sephora
01.2005 - 01.2007
Store Team Leader
Aveda
01.1999 - 01.2005
H.S. Diploma - Esthetician & Permanent Make-up
Spanish River High School