Marquis MCIF System
Lisa Eddy
Livermore,CA
Summary
Dedicated marketing professional with over 20 years’ experience in marketing management and communications. Managed the launch of several award-winning marketing campaigns and promotions as well as new product launches. Expertise includes data analysis for a targeted marketing approach, collateral development, email marketing, branding, and communications. Team player with strong organizational skills, superior communication tactics, and successful track record of working across divisions.
Overview
23
23
years of professional experience
Work History
Marketing Manager
SafeAmerica Credit Union
11.2017 - Current
- Responsible for the management and execution of all marketing campaigns based on data analysis and credit union strategic initiatives
- Work with executives to develop a strong marketing plan
- Ensure brand consistency across all channels and within the organization
- Oversee and run monthly reports through Marquis MCIF system for executives
- Analyze monthly data and suggest appropriate marketing campaigns to reach goals
- Responsible for all email marketing, including target list creation, email copy, design and execution
- Maintain web design and content updates to ensure the credit union brand
- Built automated triggered email and print marketing campaigns and worked in collaboration with IT department to execute automation
- Managed the day-to-day activities of the Marketing Coordinator
- Work with media vendors (television, radio and newspaper) to execute marketing campaigns within budget
- Create and manage social media campaigns to increase brand engagement.
- Coordinate with design and media teams to develop high-quality creative assets.
Marketing Manager
1st United Credit Union
01.2002 - 11.2017
- Helped lead the credit union rebrand initiative, including the development of a new brand philosophy and standards
- Played a key role in the credit unions online banking conversion from ACI to Q2, ensuring member experience and credit union brand were upheld, and helped test new products
- Oversaw website conversion, including design decisions, rewriting content, designing new navigation, and following ADA guidelines
- Collaborated with team in the credit unions mobile app conversion
- Helped build automated and triggered email marketing program through DocuMatix On Demand
- Oversee the marketing communications specialist day to day efforts, including coordination of new campaigns and channel execution
- Collaborate with other departments to support credit union goals and new product launches.
Marketing Communications Officer
1st United Credit Union
01.2006 - 01.2015
- Responsible for the management of all marketing campaigns and ensuring all appropriate channels are used
- Provide support for Business Development and branch offices to provide appropriate collateral for off-site events
- Responsible for on-going communication with all staff, members, management and executives
- Responsible for leading brand identity standardization, including branch remerchandising
- Managed and tracked yearly budget
- Develop and maintain relationships with outside vendors and business partners
- Play a key role in the credit unions community involvement including community events and charitable giving programs
- Coordinate and execute the marketing department’s day to day and monthly tasks including items such as statement messaging, newsletters, emails, marketing campaigns, etc
- Responsible for the coordination and implementation of all electronic marketing programs such as email, website, eStatements, and Online Banking
- Served on the committee for the renovation of the corporate headquarters building to ensure the credit unions brand identity
- Maintain web design and content updates to ensure the credit union brand
- Implemented email marketing programs which resulted in click-through and open rates significantly higher than the industry average.
Marketing Project Manager
1st United Credit Union
01.2004 - 01.2006
- Responsible for the coordination of all marketing channels including all print communications such as; brochures, posters, direct mail, newsletters and newspaper
- Created a marketing ambassador program to ensure brand and marketing continuity throughout the institutions branches
- Collaborated with facilities and development team in the design and layout of new retail branches and oversaw architectural designs
- Drove branding guidelines throughout the credit union branch network
- Managed multiple outside vendor relationships
- Maintained web design and content updates
- Ensured proper communication with staff when implementing new marketing programs
- Managed and tracked yearly Marketing budget.
Marketing Assistant
1st United Credit Union
04.2002 - 01.2004
- Ensured consistency of all marketing print materials and supervised outside creative agency in development of new promotions
- Prepared and wrote copy for credit union web site
- Coordinated and executed business development plan to attract new memberships.
Education
Open University - Branding And Multimedia Studies
University California San Francisco
San Francisco, CA01.2008
Bachelor of Science - Business Administration/Marketing Management
California State University Hayward
Hayward, CA06.2001
Skills
- Photoshop
- InDesign
- Illustrator
- HTML
- Microsoft Word
- Excel
- Power Point
Software
Timeline
Marketing Manager
SafeAmerica Credit Union
11.2017 - Current
Marketing Communications Officer
1st United Credit Union
01.2006 - 01.2015
Marketing Project Manager
1st United Credit Union
01.2004 - 01.2006
Marketing Assistant
1st United Credit Union
04.2002 - 01.2004
Marketing Manager
1st United Credit Union
01.2002 - 11.2017
Open University - Branding And Multimedia Studies
University California San Francisco
Bachelor of Science - Business Administration/Marketing Management
California State University Hayward
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