Betsy Magdaleno
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
Marketing Manager
LNA Clothing
09.2023 - Current
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
Marketing Associate
LNA Clothing
08.2019 - 09.2023
- Edited website content and database to keep information correct and up-to-date.
- Developed marketing strategies and resolved problems to drive sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Coordinated art and graphics creation for effective merchandising.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Showroom Intern
Runway Global
05.2019 - 08.2019
- Managed showroom inventory
- Assembled lookbooks, moodboards, and powerpoint presentations for clients
- Completed online wholesale orders
- Ensure all order items were delivered on time.
Product Representative
Naimies Beauty Center
09.2014 - 02.2019
- Managed receiving, warehousing and distribution of inventory
- Point of contact for high profile accounts
- Successfully audited orders for accuracy and completion
- Provided oversight for online department.
Education
Associate of Arts - Visual Communications
Fashion Institute of Design and Merchandising
03.2019
Skills
- Branding
- Photoshop
- Bilingual
- Detailed
- Marketing
- Styling
- SEO Optimization
- Social Media Marketing
- Trends
- Ecommerce Expert
- Content Curation
- Adobe Creative Suite
Timeline
Marketing Manager
LNA Clothing
09.2023 - Current
Marketing Associate
LNA Clothing
08.2019 - 09.2023
Showroom Intern
Runway Global
05.2019 - 08.2019
Product Representative
Naimies Beauty Center
09.2014 - 02.2019
Associate of Arts - Visual Communications
Fashion Institute of Design and Merchandising
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