Betsy Magdaleno
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
Marketing Manager
LNA Clothing
09.2023 - Current
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
Marketing Associate
LNA Clothing
08.2019 - 09.2023
- Edited website content and database to keep information correct and up-to-date.
- Developed marketing strategies and resolved problems to drive sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Coordinated art and graphics creation for effective merchandising.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Showroom Intern
Runway Global
05.2019 - 08.2019
- Managed showroom inventory
- Assembled lookbooks, moodboards, and powerpoint presentations for clients
- Completed online wholesale orders
- Ensure all order items were delivered on time.
Product Representative
Naimies Beauty Center
09.2014 - 02.2019
- Managed receiving, warehousing and distribution of inventory
- Point of contact for high profile accounts
- Successfully audited orders for accuracy and completion
- Provided oversight for online department.
Education
Associate of Arts - Visual Communications
Fashion Institute of Design and Merchandising
03.2019
Skills
- Branding
- Photoshop
- Bilingual
- Detailed
- Marketing
- Styling
- SEO Optimization
- Social Media Marketing
- Trends
- Ecommerce Expert
- Content Curation
- Adobe Creative Suite
Timeline
Marketing Manager
LNA Clothing
09.2023 - Current
Marketing Associate
LNA Clothing
08.2019 - 09.2023
Showroom Intern
Runway Global
05.2019 - 08.2019
Product Representative
Naimies Beauty Center
09.2014 - 02.2019
Associate of Arts - Visual Communications
Fashion Institute of Design and Merchandising
Similar Profiles
MYRIAM BELLEMOUMYRIAM BELLEMOU
Auxillaire de vie at Lna EHPADAuxillaire de vie at Lna EHPAD
Keshav SoniKeshav Soni
Marketing Intern at LNA INFRAPROJECTS PVT. LTD.Marketing Intern at LNA INFRAPROJECTS PVT. LTD.
Shivam GurjarShivam Gurjar
Site Engineer at LNA INFRAPROJECTS PRIVATE LIMITEDSite Engineer at LNA INFRAPROJECTS PRIVATE LIMITED
Grace BonafedeGrace Bonafede
TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)TV Talent Assistant to Andrew Kurland at Creative Artists Agency (CAA)
Christian PalmerChristian Palmer
Manager at Mr. T RestaurantManager at Mr. T Restaurant