Lisa Flanders Gorski
Hand and Stone Massage and Facial Spas
San Diego,CA
43
years of professional experience
Franchise owner and business leader with proven success in spa operations, staff management, and brand compliance. Built a closed San Marcos location into a top-200 spa while improving retention, service quality, and revenue.
Work History
Franchise Owner
13 Years 6 Months- Owned 2 Hand and Stone Massage and Facial Spas in San Diego and San Marcos, CA. Purchased San Marcos during Covid and built business from being closed to being currently ranked in the top 200 spas out of 670 locations.
- Managed financial performance, including budgeting, payroll oversight, and expense control.
- Implemented membership and retention strategies to strengthen recurring revenue and client loyalty.
- Recruited, trained, and coached therapists and estheticians to maintain brand standards and client satisfaction.
- Directed daily spa operations, ensuring consistent service delivery across massage, facial, and wellness offerings.
- Enforced compliance with health, safety, licensing, and sanitation requirements across spa operations.
- Evaluated performance reports and customer feedback to improve productivity and service quality.
President
13 Years 4 Months- Oversaw all business development and purchased TV, Radio, Direct Mail, Outdoor, Print and Internet marketing for multiple large companies in San Diego. It was through placing all the media for Massage Green Spas that I opened a Massage Green Spa in Scripps Ranch which merged with Hand and Stone in August 2023.
- Oversaw business development initiatives, strengthening relationships with advertisers, agencies, and local organizations.
- Directed strategic partnerships across media and community networks to expand visibility and referral opportunities.
- Negotiated client engagements, aligning services with marketing objectives and audience needs.
- Guided cross-functional communications to ensure consistent messaging across outreach and promotional efforts.
Senior Radio Account Executive
10 Years- Senior Account Executive for top rated rock station KIOZ-FM
- Cultivated long-term relationships with advertisers to support repeat business and account retention.
- Negotiated campaign terms, pricing, and placements to maximize revenue opportunities.
- Presented tailored media proposals using audience insights and station inventory.
- Developed radio advertising packages aligned with client goals and market demand.
Senior Radio Account Executive
10 Years 2 Months- Sold radio advertising for top rated rock station KGB-FM
- Developed radio advertising packages aligned with client goals and market demand.
- Prospected new business through outbound outreach, referrals, and territory development.
- Coordinated campaign execution with traffic and production teams to ensure accurate ad delivery.
Education
Bachelor of Science - Marketing
Skills
Franchise relations
Operations management
Brand compliance
Strategic planning
Team management
Recruitment
Customer relations
Client service
Business operations
Communication skills
Relationship building
Timeline
Franchise Owner
Hand and Stone Massage and Facial Spas
04.2013 - CurrentRead More
President
San Diego Media Connections
04.2004 - 08.2017Read More
Senior Radio Account Executive
Clear Channel Broadcasting
04.1994 - 04.2004Read More
Senior Radio Account Executive
Brown Broadcasting - KGB-FM
02.1984 - 04.1994Read More
San Diego State University
Bachelor of Science from Marketing
Read More
President and Founder of Scripps Ranch Pop Warner Football and Cheer Association
Founded Scripps Ranch Pop Warner Football and Cheer in 2006 so that children in our community could play football and cheer in their own community. Oversaw all operations annually for 9 years and built it into a thriving organization that is still in our community today