LISA LODESKI
Marketing Leader
Beaverton,OR
Summary
Innovative brand marketing leader with extensive experience shaping omni-channel strategies, elevating brand storytelling, and driving category growth across US retail and wholesale environments. Known for strengthening cross-functional alignment, and delivering consumer centric marketing programs that increase brand equity and accelerate business results. Proven ability to translate consumer insights, product innovation, and marketplace opportunities into integrated marketing strategies that influence purchase behavior and deepen brand connection.
Overview
39
39
years of professional experience
Work History
US Brand Marketing - Principal, Strategic Account Marketing
Columbia Sportswear
07.2018 - 07.2026
- Lead omni-channel marketing strategy, sell-in, execution, and performance evaluation for strategic wholesale accounts across the Columbia apparel, footwear, and equipment categories. Serve as the voice of the brand, developing consumer focused marketing strategies that drive brand awareness, consideration, purchase, and brand affinity.
- Lead account marketing efforts in partnership with the global brand marketing, merch and sales teams to develop account specific marketing plans that drive seasonal sell-through of the individual account’s product assortments.
- Create full-funnel marketing campaigns with measurable KPIs across paid media, influencer media, digital elevation, and in-store marketing.
- Cultivated strong relationships with key accounts to enhance collaboration and brand alignment. and ensure that Columbia brand integrity is upheld in all initiatives.
- Created full-funnel marketing campaigns with defined KPIs across paid media, influencer media, digital elevation, and in-store marketing, enhancing consumer engagement and sales performance.
- Manage account relationships and ensure that Columbia brand integrity is upheld in all initiatives.
- Managed multiple seasonal account marketing budgets, allocated resources strategically, and tracked ROI.
- Strategized and evaluated third-party visual merchandising and sales ambassador coverage to preserve premium brand presentation in priority markets, focusing on Columbia shop environments.
- Serve as a peer leader modeling collaboration, positivity, and accountability across teams.
North America Brand Marketing - Visual Presentation Manager (Men’s Training, Licensed FBAT & Golf)
Nike World Headquarters
10.2010 - 08.2017
- Led a fast paced, high energy team of visual and marketing professionals with a passion for sport and creating meaningful connections between consumers and the Nike brand. Partnered with all category functions to ensure seasonal marketing plans delivered against global category direction. Worked closely with territories and third-party partners to enrich, extend, and achieve adoption of seasonal creative and visual initiatives in market.
- Elevated the Nike consumer experience across wholesale environments by managing space plans, retail brand plans, budgets, staffing, and installation for 60+ Nike shops and major event retail spaces (NFL Super Bowls, MLB All-Star Games, NCAA Championships, PGA Tour events)
- Coached, trained, and inspired the internal visual and retail brand teams & third party vendor support ensuring Nike standards were elevated and maintained in field.
- Collaborated with cross-functional business partners to develop integrated consumer-focused strategies, securing key retail space and directing product assortments to optimize fixture capacity and enhance presentation.
- Coached, trained, and inspired the internal visual and retail brand teams & thirty party vendor support ensuring Nike standards were elevated and maintained in field.
- Represented the voice of the consumer, ensuring marketing programs and visual strategies aligned with geo-specific insights, performance trends, and territory feedback.
- Led annual in-store training events for merchandising leads and brand ambassadors, updating teams on brand strategies, product innovations, seasonal launches, and Nike visual presentation standards.
- Worked with sales and account teams, developing seasonal account profiles to identify opportunities for brand marketing events, elevated store collateral, assortment adjustments, visual presentation, sales performance, floor space evaluations, and competitive analysis.
Regional Merchandise Manager (West Coast)
BCBG Max Azria Group
Los Angeles, CA
01.2007 - 01.2011
Senior Retail Development Manager (Northwest Territory)
Macy’s Merchandising Group
New York, NY
01.2006 - 01.2007
Sales / Marketing Manager (Northwest Territory)
Tommy Hilfiger
New York, NY
01.2004 - 01.2006
Visual Merchandise Manager (Northwest Territory)
Polo Ralph Lauren
New York, NY
01.2001 - 01.2004
Visual Merchandise Manager- Licensed Brands (Bloomingdales, Nordstrom)
Jones Apparel Group Inc
New York, NY
01.1998 - 01.2001
Department Manager / Buyer
Nordstrom
Seattle, WA
01.1988 - 01.1998
Education
Business Administration
Portland State University
Portland, ORSkills
- Strategic Leadership
- Integrated Campaign Development
- Brand Marketing & Story Telling
- Omni-Channel Marketing Strategy
- Partner & Account Management
- Visual Merchandising & Retail Marketing
- Consumer Insights & Category Alignment
Timeline
US Brand Marketing - Principal, Strategic Account Marketing
Columbia Sportswear
07.2018 - 07.2026
North America Brand Marketing - Visual Presentation Manager (Men’s Training, Licensed FBAT & Golf)
Nike World Headquarters
10.2010 - 08.2017
Regional Merchandise Manager (West Coast)
BCBG Max Azria Group
01.2007 - 01.2011
Senior Retail Development Manager (Northwest Territory)
Macy’s Merchandising Group
01.2006 - 01.2007
Sales / Marketing Manager (Northwest Territory)
Tommy Hilfiger
01.2004 - 01.2006
Visual Merchandise Manager (Northwest Territory)
Polo Ralph Lauren
01.2001 - 01.2004
Visual Merchandise Manager- Licensed Brands (Bloomingdales, Nordstrom)
Jones Apparel Group Inc
01.1998 - 01.2001
Department Manager / Buyer
Nordstrom
01.1988 - 01.1998
Business Administration
Portland State University