Lisa Tavarez-Redden, CRME
Deltona,FL
Summary
Detail-oriented, Strategic thinker with with an understanding of technical aspects and resources who is capable of exercising ingenuity in problem solving. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Area Director of Revenue Strategy
Aimbridge Hospitality
Plano, TX - REMOTE
10.2019 - Current
- Manage Portfolio of 12-13 Select Service properties within Marriott, Hilton, IHG and Choice
- Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.
Director of Revenue Management
WESTIN LAKE MARY
Lake Mary, FL
11.2014 - 10.2019
- Active Member of Marriott/Starwood Property Conversion Team
- Implemented dynamic pricing strategies that responded to real-time market conditions, maximizing profit margins in competitive environment.
Rooms Division Manager
SHERATON ANN ARBOR
Ann Arbor, MI
07.2014 - 11.2014
- Manage monthly inventory/ expenses and operational checkbook
- Oversaw day-to-day operations of 197-room hotel with staff of 50 employees.
Director of Housekeeping/Front Office Manager
SHERATON LAKE BUENA VISTA RESORT
Lake Buena Vista, FL
05.2006 - 07.2014
- Actively participated in transition property during "$25million Re-Invention"
- Guide Operations team to increase Guest Loyalty scores and collaborate projects
- Improved overall guest satisfaction by implementing efficient housekeeping procedures and staff training programs.
Director of Revenue Management
SHERATON LINCOLN HARBOR
Weehawken, NJ
03.2004 - 04.2006
- Managed E-commerce channels and market promotions to establish positioning of hotel
- Reviewed pricing structures regularly for competitiveness against market benchmarks, making adjustments as needed to drive optimal business mix
Revenue Manager
SHERATON MEADOWLANDS HOTEL
E.Rutherford, NJ
06.2000 - 04.2004
- Managed Group Rooms Coordinator, Transient Rate Strategy In-house and Call Center Reservations Teams
- Increased revenue by implementing effective pricing strategies and monitoring market trends.
Education
Associate of Science - Hospitality Management
Johnson & Wales University - North Miami
Miami, FL05.2000
Skills
- Staff Training and Development
- KPI Goal Collaborator to Drive Results
- Analytical Thinker and Goal Focused
- Commercial Strategic Planning Management
- Proficient in usage of Data Source platforms such as Amadeus/Travelclick, Kalibri, Lighthouse/OTA Insights, CoSTAR
- Experienced in New Opening, On-Site and Off-Site Renovation Experience
Certification
- HSMAI CRME Certified
- Certified in Marriott, Hilton IHG, Choice Brand Revenue Management Training
- Completed Aspire Leadership Development Training
- Certified Starwood Brand Trainor
Awards
- Presented with 2009 Interstate Hotels & Resort's Eye on Service Award
- Presented “Manager of the Fourth Quarter 2012”
- Manager of Fourth Quarter for 2005
Timeline
Area Director of Revenue Strategy
Aimbridge Hospitality
10.2019 - Current
Director of Revenue Management
WESTIN LAKE MARY
11.2014 - 10.2019
Rooms Division Manager
SHERATON ANN ARBOR
07.2014 - 11.2014
Director of Housekeeping/Front Office Manager
SHERATON LAKE BUENA VISTA RESORT
05.2006 - 07.2014
Director of Revenue Management
SHERATON LINCOLN HARBOR
03.2004 - 04.2006
Revenue Manager
SHERATON MEADOWLANDS HOTEL
06.2000 - 04.2004
Associate of Science - Hospitality Management
Johnson & Wales University - North Miami