Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
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Lisa Tavarez-Redden, CRME

Lisa Tavarez-Redden, CRME

Deltona,FL

Summary

Detail-oriented, Strategic thinker with with an understanding of technical aspects and resources who is capable of exercising ingenuity in problem solving. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Area Director of Revenue Strategy

Aimbridge Hospitality
10.2019 - Current
  • Manage Portfolio of 12-13 Select Service properties within Marriott, Hilton, IHG and Choice
  • Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.

Director of Revenue Management

WESTIN LAKE MARY
11.2014 - 10.2019
  • Active Member of Marriott/Starwood Property Conversion Team
  • Implemented dynamic pricing strategies that responded to real-time market conditions, maximizing profit margins in competitive environment.

Rooms Division Manager

SHERATON ANN ARBOR
07.2014 - 11.2014
  • Manage monthly inventory/ expenses and operational checkbook
  • Oversaw day-to-day operations of 197-room hotel with staff of 50 employees.

Director of Housekeeping/Front Office Manager

SHERATON LAKE BUENA VISTA RESORT
05.2006 - 07.2014
  • Actively participated in transition property during "$25million Re-Invention"
  • Guide Operations team to increase Guest Loyalty scores and collaborate projects
  • Improved overall guest satisfaction by implementing efficient housekeeping procedures and staff training programs.

Director of Revenue Management

SHERATON LINCOLN HARBOR
03.2004 - 04.2006
  • Managed E-commerce channels and market promotions to establish positioning of hotel
  • Reviewed pricing structures regularly for competitiveness against market benchmarks, making adjustments as needed to drive optimal business mix

Revenue Manager

SHERATON MEADOWLANDS HOTEL
06.2000 - 04.2004
  • Managed Group Rooms Coordinator, Transient Rate Strategy In-house and Call Center Reservations Teams
  • Increased revenue by implementing effective pricing strategies and monitoring market trends.

Education

Associate of Science - Hospitality Management

Johnson & Wales University - North Miami
Miami, FL
05.2000

Skills

  • Staff Training and Development
  • KPI Goal Collaborator to Drive Results
  • Analytical Thinker and Goal Focused
  • Commercial Strategic Planning Management
  • Proficient in usage of Data Source platforms such as Amadeus/Travelclick, Kalibri, Lighthouse/OTA Insights, CoSTAR
  • Experienced in New Opening, On-Site and Off-Site Renovation Experience

Certification

  • HSMAI CRME Certified
  • Certified in Marriott, Hilton IHG, Choice Brand Revenue Management Training
  • Completed Aspire Leadership Development Training
  • Certified Starwood Brand Trainor

Awards

  • Presented with 2009 Interstate Hotels & Resort's Eye on Service Award
  • Presented “Manager of the Fourth Quarter 2012”
  • Manager of Fourth Quarter for 2005

Timeline

Area Director of Revenue Strategy

Aimbridge Hospitality
10.2019 - Current

Director of Revenue Management

WESTIN LAKE MARY
11.2014 - 10.2019

Rooms Division Manager

SHERATON ANN ARBOR
07.2014 - 11.2014

Director of Housekeeping/Front Office Manager

SHERATON LAKE BUENA VISTA RESORT
05.2006 - 07.2014

Director of Revenue Management

SHERATON LINCOLN HARBOR
03.2004 - 04.2006

Revenue Manager

SHERATON MEADOWLANDS HOTEL
06.2000 - 04.2004

Associate of Science - Hospitality Management

Johnson & Wales University - North Miami

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Lisa Tavarez-Redden, CRME