Lisa Veitch
Specialty Cardiovascular Biotech Sales Representative
Huntington,New York
Summary
Dynamic Cardiovascular Sales Specialist with a proven track record excelling in territory management and building client relationships. Achieved significant sales growth by leveraging strategic account planning and effective sales presentations. Recognized for fostering collaboration and driving product adoption, while maintaining industry awareness and a goal-oriented mindset.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Cardiovascular Sales Specialist
HEARTFLOW INC.
12.2023 - 02.2024
- Facilitated sales process by utilizing existing relationships with cardiologists and healthcare staff by educating them on Heartflow's unique value for their patients. and to develop them as advocates for referral.
- Work with Physician accounts to drive growth and adoption of cCTA and FFRct clinical pathway.
- Facilitated cross-functional collaboration throughout the organization. These tools include physician mentors, organizing Heartflow CT Pathway Road shows and referring physician office meetings with colleagues.
Senior Educational Pharmaceutical Consultant
PFIZER-ASHFIELD HEALTHCARE
11.2022 - 12.2023
- To provide COVID disease state related educational support, awareness and resources to Healthcare Professionals and to office staff.
- Provided ongoing COVID educational support for high risk patients and families.
- Assisted clients in navigating complex regulatory environments by providing expert advice on submission strategies and documentation requirements.
- Mentored junior consultants to enhance their skills and knowledge, fostering a productive team environment.
- Facilitated professional learning communities among faculty members, fostering a collaborative environment that promoted ongoing growth and development.
- Organized community resource materials to promote importance of education within local communities.
- Implemented current COVID trends and data to provide physicians the most pertinent up to date information.
Specialty Sales Representative
IDORSIA PHARMACEUTICALS
02.2022 - 11.2022
- Accountable for the product launch of QUVIVIQ within the Great Neck, Manhasset, New Hyde Park, Garden City territory.
- Expanded market share for specialty product QUVIVIQ by leveraging already strong relationships amongst the 4 major healthcare systems on Long Island, NORTHWELL, NYU LANGONE, PRO HEALTH(OPTUM) AND CATHOLIC HEALTH SERVICES OF LONG ISLAND.
CARDIOVASCULAR TERRITORY MANAGER
ESPERIAN THERAPEUTICS
03.2020 - 12.2021
- Responsible for the launch of a new company, Esperion Therapeutics and two new cardiovascular products, NEXLETOL AND NEXLIZET.
- Expanded new market share of Nexletol and Nexlizet by leveraging existing strong relationships within the territory amongst the 4 major healthcare systems of Long Island, NORTHWELL, NYU LANGONE, PRO HEALTH/OPTUM, CHSLI (Catholic Healthcare Systems of Long Island.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
- Spearheaded introduction of new products into territory by conducting market research to ensure successful product launch and adoption.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
NEUROENDOCRINE FIELD SPECIALIST
Advanced Accelerator Applications
10.2019 - 02.2020
- Oncology Sales Specialist in GEP NETS in Long Island, Queens, Brooklyn, and Staten Island.
- Responsible for promotion of Lutathera and Netspot.
- Facilitated BUY and BILL procedures in key offices.
CARDIOVASCULAR ACCESS AND REIMBURSEMENT MANAGER
AMGEN
05.2016 - 10.2019
- Supported the REPATHA sales process from script to fulfillment.
- Provided exceptional customer service when addressing patient inquiries about their reimbursements, resolving issues promptly and professionally.
- HIPPA Certified. Observed strict data confidentiality procedures to protect patients' information.
- Facilitated cross-functional meetings to discuss the impact of policy changes on the reimbursement process, ensuring clear understanding among all stakeholders.
- Streamlined communication between departments involved in the reimbursement process, fostering collaboration and accuracy.
- Maintained up-to-date knowledge on national healthcare policies affecting reimbursements, advising senior leadership on necessary adjustments or updates to internal processes accordingly.
- Reduced errors in reimbursement claims through rigorous attention to detail and thorough documentation.
- Collaborated with insurance providers to clarify requirements and ensure proper submission of claims for faster processing times.
- Coordinated with insurance providers to verify customer's policy benefits in relation to claims.
- Employed clinical and billing codes expertise to correct billing inconsistencies.
- Analyzed data to identify patterns and opportunities for improvement within the reimbursement process.
- "Team Player" in collaborating with multiple sales representatives and sales leadership to facilitate the sales of REPATHA.
- Developed strategies and tactics to overcome PCSK9 denials.
- Prevented delays and claim denials by correcting information prior to submission.
- Guided office staff on how to effectively complete prior authorization forms and appeals documentation to achieve positive results.
- Educated management, HCP offices, and salespeople about The Centers of Medicare and Medicaid requirements.
Clinical Oncology Specialist
Genentech BioOncology
06.2006 - 09.2008
- Responsible for the promotion of AVASTIN in MBC,MCRC, and NSCLC.
- Promoted AVASTIN in Academic Institutions, Long Island Jewish and Northshore University Hospital.
- Implemented educational to the residents of the teaching hospitals.
- Provided education and support to patients and families, easing anxieties about treatment options and potential side effects.
- Identified and positioned KOLs to present at scientific forums such as national and regional specialty society meetings.
- Collaborated with teamates to implement continuing medical education programs to maintain expertise in the field of clinical oncology.
CLINICAL ONCOLOGY SPECIALIST
AVENTIS ONCOLOGY
03.2004 - 06.2006
- Promoted TAXOTERE, a antineoplastic agent indicate for MBC, NSCLC, Prostate cancer.
- #1 Territory -Presidents Club.
- Launched the Prostate indiction to Urologists.
- Promoted ANZEMET (anti-emetic)
- Implemented inservices in teaching hospital LIJ and NSUH for residents and nurses.
Executive Pharmaceutical Sales Specialist
GSK Glaxo Smith Kline
08.1999 - 03.2004
- Promoted Paxil, Augmentin XR, Augmentin pediatric, Baycol, Serevent, Requip.
- #1 Baycol territory 2001.
- Winner Product Growth Leader-Paxil 05/01.
- Winner Level of Excellence Award 10k consisitency 07/01.
- Ranked #7 sales force 2002.
- Ranked #2 launch of Augmentin XR.
Cardiovascular Specialty Sales Representative
GD Searle
10.1995 - 08.1999
- Successfully launched COVERA HS- calcium channel blocker know for its unique delivery system that mimics circadian rhythm.
- WINNER EXTREME TEAM CARDIOVASCULAR.
- WINNER CONSISTENCY AWARD 10K.
- Launched CELEBREX- 20K QTR BONUS.
- Launched ARTHROTEC-15K QTR BONUS.
- Expanded market share for specialty products through effective communication and negotiation skills.
Education
MBA - Executive Business Management
01-1995
Graduate Certificate - Women's Leadership Program: Lead W/Power&Influence
03-2025
Bachelor of Arts - Business Economics, Business Management
05.2001 -
Skills
Evidence-based decision making
Creating strategic business plans
Strategic sales planning
Teamwork and collaboration
Results-driven
Engaging sales presentations
Geographic growth strategy
Building client relationships
Certification
YALE School of Management-Womens Leadership -Leading with Power and Influence
Timeline
YALE School of Management-Womens Leadership -Leading with Power and Influence
03-2025
Cardiovascular Sales Specialist - HEARTFLOW INC.
12.2023 - 02.2024
Senior Educational Pharmaceutical Consultant - PFIZER-ASHFIELD HEALTHCARE
11.2022 - 12.2023
Specialty Sales Representative - IDORSIA PHARMACEUTICALS
02.2022 - 11.2022
CARDIOVASCULAR TERRITORY MANAGER - ESPERIAN THERAPEUTICS
03.2020 - 12.2021
NEUROENDOCRINE FIELD SPECIALIST - Advanced Accelerator Applications
10.2019 - 02.2020
CARDIOVASCULAR ACCESS AND REIMBURSEMENT MANAGER - AMGEN
05.2016 - 10.2019
Clinical Oncology Specialist - Genentech BioOncology
06.2006 - 09.2008
CLINICAL ONCOLOGY SPECIALIST - AVENTIS ONCOLOGY
03.2004 - 06.2006
State University College At Cortland - Bachelor of Arts, Business Economics, Business Management
05.2001 -
Executive Pharmaceutical Sales Specialist - GSK Glaxo Smith Kline
08.1999 - 03.2004
Cardiovascular Specialty Sales Representative - GD Searle
10.1995 - 08.1999
DOWLING COLLEGE - MBA, Executive Business Management
Yale University-School of Management - Graduate Certificate, Women's Leadership Program: Lead W/Power&Influence