Lisa Kay Graham
Discovery Bay,Ca
Summary
Accomplished Senior Product Manager with over 19 years of experience in leading cross-functional teams to deliver innovative digital solutions. Expertise in product strategy, roadmap development, and optimizing user experiences through data-driven insights. Proven ability to execute large-scale projects and mentor product teams. Specialized in Digital Asset Management (DAM), e-commerce, and UX design, with a focus on improving user engagement and business outcomes.
Overview
19
19
years of professional experience
Work History
Associate Product Owner - Digital Asset Management
E&J Gallo Winery
08.2022 - Current
- Developed and executed a comprehensive DAM strategy, aligning with business objectives and ensuring stakeholder engagement across executive teams and cross-functional partners.
- Led the creation of platform features, driving user engagement across 40,000+ digital assets, optimizing workflow efficiency for 10,000+ users.
- Collaborated with engineering, design, marketing, and data science teams to define and drive execution of product roadmaps, ensuring on-time delivery of business-critical projects.
- Key Accomplishment: Delivered data-driven insights via KPI dashboards, supporting decision-making and continuous improvement efforts, resulting in enhanced user satisfaction and ROI.
Digital Product Manager
E&J Gallo Winery
09.2019 - 08.2022
- Spearheaded the development of web and e-commerce strategies to optimize consumer journeys and improve brand visibility across 150+ brand websites.
- Executed successful product launches and led UX audits, resulting in improved consumer engagement and sales.
- Partnered closely with cross-functional teams to ensure seamless, holistic user experiences across digital channels.
- Key Accomplishment: Applied data analytics to enhance customer engagement and track ROI, leading to increased online conversions.
Senior Web Project Manager
AtreNet
03.2006 - 05.2019
- Managed over 175 web development projects for enterprise clients, ensuring timely and on-budget delivery in fast-paced, ambiguous environments.
- Conducted market research and competitive analysis to drive project strategy, resulting in long-term client retention and satisfaction.
- Led cross-functional teams in the execution of digital marketing and web strategies, improving user engagement and visibility.
- Key Accomplishment: Consistently delivered projects on time and exceeded client expectations, enhancing long-term business relationships.
Skills
- Product Strategy & Roadmap Development: Expert in aligning business objectives with user needs through strategic planning and innovative product solutions
- Cross-Functional Leadership: Proven ability to lead and mentor teams, ensuring collaboration and timely project execution
- Data-Driven Decision Making: Skilled in data analysis, KPI dashboards, and market research to inform product development and optimization
- E-commerce & UX Optimization: Expertise in enhancing user journeys, A/B testing, and leveraging competitive analysis to improve engagement
- Stakeholder & Executive Collaboration: Adept at managing executive relationships and ensuring stakeholder buy-in for critical initiatives
Timeline
Associate Product Owner - Digital Asset Management
E&J Gallo Winery
08.2022 - Current
Digital Product Manager
E&J Gallo Winery
09.2019 - 08.2022
Senior Web Project Manager
AtreNet
03.2006 - 05.2019
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