Elizabeth Harney
Grand Rapids,MI
Summary
Results-driven Digital Manager with a passion for narrative storytelling and impactful communication strategies. Experience in crafting compelling digital campaigns that drive engagement, foster community, and achieve measurable outcomes.
Overview
6
6
years of professional experience
Work History
Digital Manager
Mothers Out Front
Remote
09.2024 - Current
- Developing digital marketing strategies to enhance brand visibility and reach.
- Conducted research on industry trends to inform digital strategy decisions.
- Coordinated with cross-functional teams to ensure alignment on digital project goals.
- Developed and executed A/B testing strategies to optimize email campaign performance.
- Wrote engaging and SEO-optimized blog posts that improved search engine rankings and drove organic traffic.
- Enhanced user experience to 95% satisfaction by overseeing website design updates, and functionality and accessibility improvements.
- Analyzed data from various sources to inform strategic decision-making and optimize campaign performance.
- Streamlined internal processes, resulting in increased efficiency within the digital team.
Email Automation Specialist
Women Who Code
Remote
11.2022 - 05.2024
- Authored and distributed a weekly global newsletter, increasing member engagement and fostering community connection.
- Produced monthly compelling content for blogs and thought leadership pieces on advocacy and technology to enhance the organization's industry presence.
- Maintained documentation of email automation processes, ensuring clarity and compliance with company standards.
- Wrote donor communications, including high-impact Giving Tuesday appeals, monthly giving solicitations, and tax acknowledgements.
- Analyzed campaign performance metrics to refine strategies and improve engagement.
- Ensured brand consistency across internal and external communications.
- Edited and refined a wide range of materials for clarity, tone, and persuasive impact.
- Coordinated production for the organizational podcast, including guest bookings, episode production, and content planning.
Digital Marketing Manager
Hope
Remote
07.2020 - 11.2022
- Managed social media campaigns across 14 profiles and multiple platforms, increasing audience interaction.
- Managed and maintained five external program websites, ensuring up-to-date content and
technical functionality. - Developed and edited marketing materials for both internal and external communications.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Implemented innovative video marketing campaigns that showcased key campaigns and drove increased audience engagement.
Education
Master of Arts - Environmental Studies
University of Illinois Springfield
Springfield05.2019
Bachelor of Science - Biology
MacMurray College
Jacksonville, IL05.2016
Skills
- Project Management
- Paid and Organic Digital Media Strategy
- SEO and Keyword analysis
- Copywriting and Editing
- Analytical Data Analysis
- Web Design and Management
Timeline
Digital Manager
Mothers Out Front
09.2024 - Current
Email Automation Specialist
Women Who Code
11.2022 - 05.2024
Digital Marketing Manager
Hope
07.2020 - 11.2022
Master of Arts - Environmental Studies
University of Illinois Springfield
Bachelor of Science - Biology
MacMurray College