Laurie Armstrong
Saline,MI
Summary
Business development professional with extensive experience in identifying growth opportunities and executing strategic initiatives. Known for fostering collaborative environments and achieving measurable outcomes. Reliably adapts to evolving market conditions and excels in client relationship management and strategic planning.
Overview
14
14
years of professional experience
Work History
Director of Business Development, AA & Liv
Trinity Health
01.2025 - Current
- Report directly to VP of Operations, Ann Arbor.
- Launched first ever Trinity Health Spine Program – first of its kind within System. Navigation program includes 4 subspecialties, where direct revenue is generated: PM&R, PT, Pain Medicine & Neuro/Spine Surgery. Manage daily operation, Spine RN, and coordinator.
- Writing of algorithms, preparation of Nurse Navigator workflows & onboarding manual, oversight of monthly meetings with physicians & stakeholders, oversight of operational planning & key decisions.
- Meet with Neurosurgeons & administrative leaders monthly to report on Spine Program progress & future development.
- Lead Spine Leadership Meeting representing cross section of named subspecialties.
- Work with Quality to meeting all required metrics under BC/BS Collaborative.
- Sit on Stroke Operations Team assisting with implementation of operational strategies/processes, oversee/manage Neuro symposium planning/event management, assist with all state led assigned duties.
- Co-lead Community Outreach committee that provides event opportunities to further service line messaging & outreach.
- Oversee daily operations of HMR Weight Loss Program and manage staff of seven - RNs/Educators. Collaborate directly with Medical Director to adhere to clinical best practices/outcomes for patients.
Business Operations Manager/Neuro Spine | Stroke Operations Team | Community Outreach & Impact Team | HMR Weight Loss Program Manager
Trinity Health
09.2020 - Current
- Report directly to VP of Operations, Ann Arbor.
- Launched first ever Trinity Health Spine Program – first of its kind within System. Navigation program includes 4 subspecialties, where direct revenue is generated: PM&R, PT, Pain Medicine & Neuro/Spine Surgery. Manage daily operation, Spine RN, and coordinator.
- Writing of algorithms, preparation of Nurse Navigator workflows & onboarding manual, oversight of monthly meetings with physicians & stakeholders, oversight of operational planning & key decisions.
- Meet with Neurosurgeons & administrative leaders monthly to report on Spine Program progress & future development.
- Lead Spine Leadership Meeting representing cross section of named subspecialties.
- Work with Quality to meeting all required metrics under BC/BS Collaborative.
- Sit on Stroke Operations Team assisting with implementation of operational strategies/processes, oversee/manage Neuro symposium planning/event management, assist with all state led assigned duties.
- Co-lead Community Outreach committee that provides event opportunities to further service line messaging & outreach.
- Oversee daily operations of HMR Weight Loss Program and manage staff of seven - RNs/Educators. Collaborate directly with Medical Director to adhere to clinical best practices/outcomes for patients.
Marketing, Referral/Front Desk Manager
Probility Physical Therapy
01.2018 - Current
- Report directly to President & VP of Operations.
- Serve as physician/practice liaison (IHA, TH).
- Collaborate daily with System departments/leaders/physicians.
- Oversee Events – Quarterly All Staff Meetings, Runs/Races & Symposiums.
- Manage Marketing/Communications – print & electronic materials, sponsorships, website content, Medical Minutes & social media tactics.
- Write company/therapist promotional & marketing materials.
- Launched first ever Call Center providing operational coverage for 21 clinics, scheduling & referral management.
- Managed team of nine referral coordinators/call center reps & oversaw all front desk operations.
- Tracked & managed referrals.
Marketing Specialist
Trinity Health
02.2016 - 11.2018
- Assisted/marketed service lines – Michigan Heart, Urgent Care, Canton Health Ctr, Cardiac ICR/Pritikin, Mother/Baby & Wayfinding.
- Oversaw event planning, facilitation & management.
- Composed & produced print materials, medical minutes & web content.
- Collaborated with physicians, service line leaders, managers & staff.
- Wrote & implemented strategic marketing plans.
- Served as physician/practice liaison (IHA, TH).
Practice Manager II
IHA/TH Academic OB/GYN Center
02.2014 - 12.2016
- Managed $1.7 million annual operating budget & daily practice operations.
- Partnered with/reported to site medical director to institute workflows & engage process improvement practices.
- Interfaced with 17 residents/medical students.
- Successfully moved from paper chart to EMR.
- Managed complex physician schedules.
- Hired/managed Medical Receptionists, MAs, RNs & NPs – completed performance reviews.
- Established IHA Academic Practice Manager Leadership Group.
Practice Coordinator
IHA Hospitalists
02.2012 - 12.2014
- Filled first ever coordinator role, development workflow, and best practices within program.
- Managed more than 80 provider schedules serving on 15 TH Units.
- Developed marketing & recruitment materials.
- Oversaw major reconfiguration of suite.
- Interfaced with IHA credentialing, coding, compliance, billing & HR.
- Worked with Practice Manager & Hospitalist Site Directors.
- Served as physician/practice liaison (IHA, TH).
- Organized/facilitated orientations, special events, retreats & monthly meetings.
Education
B.S. - Public Relations
Eastern Michigan University
Ypsilanti, MISkills
- Sales training and leadership
- Key account management
- Vendor management
- Revenue growth
Leadership & Development
- 2014-15 | The Customer – Facilitator, IHA
- 2016 | Crucial Conversations, TH
- 2017 | AZY Leadership, AA Chamber
- 2019 | Intentional Energetic Presence (IEP)
- 2020 | Probility Leadership Academy
- 2025 | Accelerate: Leading at TH
Extended Resume Available
1993 - Present
Timeline
Director of Business Development, AA & Liv
Trinity Health
01.2025 - Current
Business Operations Manager/Neuro Spine | Stroke Operations Team | Community Outreach & Impact Team | HMR Weight Loss Program Manager
Trinity Health
09.2020 - Current
Marketing, Referral/Front Desk Manager
Probility Physical Therapy
01.2018 - Current
Marketing Specialist
Trinity Health
02.2016 - 11.2018
Practice Manager II
IHA/TH Academic OB/GYN Center
02.2014 - 12.2016
Practice Coordinator
IHA Hospitalists
02.2012 - 12.2014
B.S. - Public Relations
Eastern Michigan University