Lloyd Songy III
Marrero,La
Summary
Motivated leader with over 15 years of experience in the beverage industry, seeking to advance career into Sales Operations Manager role. Proven track record of generating and building relationships, coaching sales and key account teams to success. Demonstrates exceptional leadership and communication skills to make critical decisions that further organizational goals. Looking to enhance existing skills and utilize knowledge gained in previous roles for professional and personal growth within the company.
Overview
15
15
years of professional experience
Work History
Sales Execution Manager
Coca-Cola Bottling Co. United
05.2022 - Current
- Manager of 9 Key Account Developers in the Gulf States Division
- Support 6 Sales Centers in Coca Cola United’s Louisiana & Mississippi territories
- Manage Key Account activity for 20 National Retail Sales Customers – 16 million cases & $236 million revenue dollars annually
- Provide direction and leadership, communicate goals and objectives, and drive effective training programs for team
- Make decisions on staffing, conduct all performance evaluations, and review individual and team performance
- Execute and fulfill all channel, package and pricing plans provided by our key account team
- Present business reviews to customers and find opportunities for growth both our Coca Cola brand and the customer’s business.
Area Sales Manager
Coca-Cola Bottling Co. United
04.2018 - 05.2022
- Manager of 7 Sales Supervisors and 38 merchandisers
- Total Area Volume – 3+ million cases annually
- Provide direction and leadership, communicate goals and objectives, and drives effective training programs for team
- Make decisions on staffing, conduct all performance evaluations, and review individual and team performance
- Coordinate all sales activities to ensure the highest level of execution on all marketing initiatives, new product introductions and overall Picture of Success (PicOs)
- Ensures all key business goals are achieved to include OCF, volume, revenue, margin, share and R.E.D targets
- Responsible for generating increases in total beverage sales through both new and existing customers
- Execute and fulfill all channel, package and pricing plans provided by our key account team
- Present business reviews to customers and find opportunities for growth both our Coca Cola brand and the customer’s business
- Meet and exceed all CCBCU volume goals and market execution expectations through Right Execution Daily (RED) and Look of Success tools.
Sales Supervisor - Relief, Large Store
Coca-Cola Bottling Co. United
04.2016 - 04.2018
- Overseen daily operations of 5 Sales Supervisors & 21 Merchandisers
- Compose weekly merchandiser schedule based on volume / ad calendar / store demands
- Present Weekly Ad Activity/ key notes on all Huddle Calls
- Train new Sales Supervisors
- Assist Sales Supervisors with selling in display / promotional items
- Ride stores daily to ensure all Ad displays and store programs are being executed
- Develop customer relationships to grow the business
- Communicate internally and externally to ensure we are maximizing sales
- Build Creative display to bring excitement to the customer as well as increase display space on feature items.
Account Manager – Large Store & Small Store
Coca Cola Refreshments
06.2014 - 04.2016
- Check on accounts daily to ensure execution is up to company standards
- Execute weekly sales activity / promotional items in stores
- Sold in new items on daily basis
- Filled in for merchandiser supervisor when he was off
- Communicated with all levels of management in store to sell in displays and gain shelf space on all items compared to competition
- Built customer relationships that led to growing the business.
Merchandiser – Large Store
Coca Cola Refreshments
06.2009 - 06.2014
Education
Master of Business Administration - Sales Leadership
University of Louisiana at Lafayette
Bachelor of Arts - Business Management
Southeastern Louisiana University
Skills
- Strong Leadership Skills – ability to motivate and lead
- Strong Communication Skills
- Goal Oriented, Goal Driven
- Ability to build lasting relationships internally & externally
- Ability to work independently or as a team member
- Strong planning and organizational skills
- Extensive knowledge of Microsoft Office – Excel, Tableau, ML Studio
- Problem Solver
- Develop Diverse Sales / Key Account Team for WINNING Results in Market
Affiliations
- FIRST TEE – GREATER NEW ORLEANS: BOARD OF DIRECTORS (SEPTEMBER 2023 – PRESENT)
- ARCHBISHOP SHAW ALUMNI EXECUTIVE COMMITTEE BOARD MEMBER (JANUARY 2016 – DECEMBER 2021)
Timeline
Sales Execution Manager
Coca-Cola Bottling Co. United
05.2022 - Current
Area Sales Manager
Coca-Cola Bottling Co. United
04.2018 - 05.2022
Sales Supervisor - Relief, Large Store
Coca-Cola Bottling Co. United
04.2016 - 04.2018
Account Manager – Large Store & Small Store
Coca Cola Refreshments
06.2014 - 04.2016
Merchandiser – Large Store
Coca Cola Refreshments
06.2009 - 06.2014
Master of Business Administration - Sales Leadership
University of Louisiana at Lafayette
Bachelor of Arts - Business Management
Southeastern Louisiana University
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