Logan Plummer
Orem,UT
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting company sales process efficiency, conversion rates and performance. Works well with others and is willing to take on added responsibilities to meet team goals. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
Work History
Affiliate Marketing Manager
Solgen Power
01.2023 - Current
- Created and managed a lead generation funnel that supplies our sales team with high quality and cost effective leads.
- Created and managed valuable relationships with third party lead vendors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
Digital Purchasing Manager
Solgen Power
08.2021 - 01.2023
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Created and managed paid advertising campaigns on Facebook, Google, and TikTok to generate in-house leads and increase sales.
- Developed and implemented other successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Created and managed integrations between paid advertising platforms and Salesforce CRM to optimize a virtual sales channel.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Patient Service Rep/Driver, Warehouse Orders
Alpine Home Medical
09.2019 - 07.2020
- Provided exceptional customer service to patients, answering questions and addressing concerns.
- Delivered and demonstrated the use of essential home medical equipment to patients.
- Demonstrated problem solving and customer service skills when unique challenges arrived with patients.
- Created great working relationships with co-workers.
- Filed and maintained patient records in accordance with HIPAA regulations.
Tennis Instructor
Self-employed
06.2016 - 08.2017
- Explained and demonstrated basic tennis techniques to young tennis aspirants.
- Facilitated group coaching sessions and provided individual coaching support.
- Created and organized local summer tennis camps for 2 years.
- Prospected and advertised for new customers.
Education
Bachelor of Science - Digital Marketing
Utah Valley University
Orem, UT12.2023
High School Diploma -
Corner Canyon High School
Draper, UT06.2017
Skills
Paid Social Media Advertising
Lead Generation
Content Creation
Digital Marketing Analytics
Testing/Optimization
Lead Nurturing
Strategic Planning
Salesforce CRM
Hubspot CRM
Zapier automation tool
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Affiliate Marketing Manager
Solgen Power
01.2023 - Current
Digital Purchasing Manager
Solgen Power
08.2021 - 01.2023
Patient Service Rep/Driver, Warehouse Orders
Alpine Home Medical
09.2019 - 07.2020
Tennis Instructor
Self-employed
06.2016 - 08.2017
Bachelor of Science - Digital Marketing
Utah Valley University
High School Diploma -
Corner Canyon High School
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