Summary
Overview
Work History
Education
Skills
Timeline
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Logan Leia Barragan

Brooklyn,NY

Summary

Passionate about cultivating meaningful connections, my interests in diverse perspectives, storytelling, and relationship-building align perfectly with the demands of public relations. This synergy allows me to authentically and creatively showcase brands' unique narratives. The emphasis on collaboration, innovation, and strategic thinking in PR deeply resonates with me, and I am grateful for the opportunity to engage in these dynamics daily.

Overview

4
4
years of professional experience

Work History

Senior Account Executive

BPCM
09.2024 - Current
  • Manage direct client communications for BPCM’s luxury travel and spirits portfolio, including St. Regis Hotels & Resorts, The Luxury Group by Marriott International, Aman New York, Lanserhof Health Resorts, and QUI Tequila.
  • Lead the creation and execution of innovative business proposals to drive growth and expand the agency’s portfolio.
  • Build and maintain strong relationships with top-tier and niche media, securing impactful coverage to boost client visibility.
  • Oversee major launch events, ensuring seamless execution and sustained media engagement throughout all phases.
  • Recruit, train, and mentor junior staff in the Travel, Wine + Spirits division to foster growth and team excellence.

Public Relations Consultant (Part-Time)

CHEFS FOR IMPACT
05.2024 - 09.2024
  • Created PR strategies to increase awareness of Chefs for Impact's mission and programs.
  • Advised on key influencers and media personnel to pitch and collaborate with for the latest initiatives.
  • Collaborated with all stakeholders, including the marketing team, chefs, and culinary institutions, to ensure cohesive brand messaging.

Account Executive

BPCM
01.2023 - 08.2024
  • Steered communication strategies for clients.
  • Played a key role in the development of new business proposal strategies.
  • Supported major launch events.

Associate Account Executive

BPCM
03.2022 - 01.2023
  • Oversaw Travel, Wine + Spirits Internship Department.
  • Pitched innovative story ideas.
  • Integrated PR initiatives with other prominent agency clients.

Assistant

BPCM
09.2021 - 03.2022
  • Provided consistent updates through regular reports.
  • Prepared comprehensive outlines for client meetings.
  • Regularly circulated internal reports on industry trends.

Assistant Account Coordinator

Head and Hand Public Relations
01.2021 - 09.2021
  • Supported senior account managers in crafting strategic PR plans.
  • Compiled detailed weekly and monthly reports for stakeholders.
  • Supported the development of the agency’s social media presence.

Education

Bachelor of Science - Strategic Communications

Ohio University
Athens, OH
05-2021

Skills

  • Client Relationship Management
  • Strategic Presentations
  • Media Relations and Communications
  • Staffing and Onboarding
  • Media Monitoring and Analytics (MuckRack, Meltwater, Cision)
  • Campaign Management (Mailchimp, Launchmetrics)
  • Proficiency in Microsoft Office Suite

Timeline

Senior Account Executive

BPCM
09.2024 - Current

Public Relations Consultant (Part-Time)

CHEFS FOR IMPACT
05.2024 - 09.2024

Account Executive

BPCM
01.2023 - 08.2024

Associate Account Executive

BPCM
03.2022 - 01.2023

Assistant

BPCM
09.2021 - 03.2022

Assistant Account Coordinator

Head and Hand Public Relations
01.2021 - 09.2021

Bachelor of Science - Strategic Communications

Ohio University

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Logan Leia Barragan