Summary
Overview
Work History
Education
Skills
References
Awards
Leadership Experience
Timeline
Generic

Lois Antelo

Redondo Beach,CA

Summary

Dynamic leader with a proven track record at SCREENVISION DIRECT, enhancing revenue growth by 125% through strategic sales training and market analysis. Specializes in customer relationship management and competitive analysis, adept at managing quotas and driving sales across multiple territories. Expert in leveraging key account targeting to surpass sales objectives. Seasoned Regional Sales Director with proven track record in driving revenue growth and market expansion. Known for strategic sales planning, team leadership, and key account management skills. Have consistently improved sales performance, cultivated client relationships, and implemented effective sales strategies in previous roles.

Overview

25
25
years of professional experience

Work History

Regional Sales Director - Western Region

SCREENVISION DIRECT
Santa Monica, CA
01.2012 - Current
  • Currently reporting to the SVP, Local Sales, for the Western Region, including CA, AZ, HI, OR, NV, WA, TX, NM, and MT.
  • Focused on meeting quarterly goals for core products including DOOH, OTT, CTV, mobile, and other verticals.
  • Oversee procurement, retention, and integration of programs to enhance business in theaters throughout the Western Region.
  • Evaluated performance and developed individual growth tracks.
  • Led the sales team by providing market intelligence.
  • Reached targeted audiences in market areas to boost sales revenue.
  • Efficiently managed the delivery of timely forecasts, strategic plans, and comprehensive performance reports to support SVP and sales departments.
  • Engaged different departments in developing sales strategies for optimal revenue performance.
  • Executed daily and weekly coaching sessions for remote team members via multiple communication channels.
  • Showcase prospecting techniques to generate new client relations through advising on client relation issues, problem-solving, and presentation skills.
  • Set sales targets through yearly regional and territorial quotas.
  • Analyzed markets for identifying and acquiring new customer bases.
  • Addressed client issues related to sales and service promptly.

Los Angeles Regional Sales Manager

Valpak
Los Angeles, CA
01.2011 - 01.2012
  • Oversaw the LA sales department focused on advertising dollars allocation throughout the LA DMA Trade Areas.
  • Conducted training sessions for 30 sales representatives.
  • Newly hired staff achieved top new business sales per mailing within six months.
  • Created detailed sales training sessions with management to achieve sales objectives.
  • Applied creative strategies enhancing overall corporate performance.
  • Facilitated infield sessions designed to empower individuals, leading to achievement of organizational objectives.

VP of Sales Training, Marketing, and National Sales

United Yellow Pages
Huntington Beach, CA
01.2000 - 01.2010
  • Aligned team goals with profitability targets for enhanced performance.
  • Formulated business plans and established key performance indicators.
  • Supervised efforts of sales staff in reaching various milestones across different sales channels.
  • Increased national revenue by 125% over five years.
  • Collaborated on creating inclusive sales training designed to retain clients and bolster the effectiveness of the sales team.
  • Conducted market research and reported on competitors.

Education

BA - Liberal Arts

University of California, Los Angeles

Skills

  • Customer relationship management
  • Sales presentations
  • Revenue growth
  • Competitive analysis
  • Managing quotas
  • Sales pipeline management
  • Key account targeting
  • Territory management

References

Available upon request

Awards

Received President's Club and Commitment to Excellence Awards for Increased Sales and Client Services.

Leadership Experience

  • Lead presenter at an International Conference in South America.
  • Structured program format, agenda, and speakers for US industry conferences.

Timeline

Regional Sales Director - Western Region

SCREENVISION DIRECT
01.2012 - Current

Los Angeles Regional Sales Manager

Valpak
01.2011 - 01.2012

VP of Sales Training, Marketing, and National Sales

United Yellow Pages
01.2000 - 01.2010

BA - Liberal Arts

University of California, Los Angeles
Lois Antelo