Lorelei McDaniel
Miami Beach
Summary
Fine jewelry sales professional and GIA Graduate Gemologist with over five years of experience at a leading American fine jewelry Maison. Consistently delivered $2M+ in annual sales across New York City and Miami, earning Top 5% company-wide recognition at David Yurman and ranking #2 in a Miami flagship boutique. Known for cultivating long-term client relationships through empathy and discretion, and seeking a commission-based role with a long-term path toward High Jewelry specialization.
Overview
7
7
years of professional experience
Work History
Brand Ambassador & Boutique Gemologist
David Yurman
Miami Design District / Bal Harbour
10.2024 - Current
- Generated $2.0M in 2025 sales, finishing #2 top-performing advisor in boutique during a flagship transition year
- Appointed Boutique Gemologist, serving as in-house authority on diamonds, colored gemstones, and fine jewelry construction
- Maintained ~$2,000 AUR, exceeding boutique average in a silver-dominant market
- Notable client milestones include $140K men's High Jewelry multi-unit purchase, $92K VIC multi-unit sale, and $72K three-piece fine jewelry sale
- Cultivate emerging high-value clients through attentive listening, discretion, and a sincere commitment to honoring personal stories
Brand Ambassador
David Yurman
New York City
10.2022 - 09.2024
- Produced $2.2M (2023) and $2.4M (2024) in annual sales in a highly competitive flagship environment
- Ranked #34 company-wide out of 800+ advisors (Top 5% nationally)
- Built a loyal client base through empathetic communication, bridal and gemstone education, and relationship-driven clienteling
Seasonal & Part-Time Brand Ambassador
David Yurman
Nashville
12.2020 - 02.2022
- Invited back across multiple seasons due to strong performance and professionalism
- Achieved and exceeded individual sales goals in a commission-eligible role
- Developed foundational clienteling skills and product knowledge across silver, gold, and fine jewelry categories
Sales Consultant
Mann's Jewelers
Rochester
05.2021 - 07.2021
- Sold fine jewelry and timepieces across multiple luxury brands including David Yurman, Roberto Coin, Temple St. Clair, Ippolita, Stephen Webster, and TAG Heuer
- Provided one-on-one service and education to a diverse luxury clientele
Sales Consultant
Luxe Bridal Studio
Nashville
11.2020 - 01.2021
- Led private bridal appointments focused on emotional intelligence, trust, and milestone purchasing
- Guided clients through high-touch decision-making experiences
Sales Consultant
Olia Zavozina Couture Designs
Nashville
03.2019 - 07.2020
- Conducted confidential, appointment-based consultations for custom bridal and red-carpet designs
- Delivered discreet, high-touch service to high-profile and celebrity clientele
Education
Graduate Gemologist (GIA GG) -
Gemological Institute of America
New York, NYBachelor of Music - Vocal Performance / Opera
Eastman School of Music & Cleveland Institute of Music
Skills
- Relationship-Driven Clienteling
- High Jewelry Sales (Emerging)
- Gemstone & Diamond Expertise
- Brand Heritage Storytelling
- Discretion
- Client de-escalation
- Effective negotiation
- Market trend analysis
- Strong improvisation
Timeline
Brand Ambassador & Boutique Gemologist
David Yurman
10.2024 - Current
Brand Ambassador
David Yurman
10.2022 - 09.2024
Sales Consultant
Mann's Jewelers
05.2021 - 07.2021
Seasonal & Part-Time Brand Ambassador
David Yurman
12.2020 - 02.2022
Sales Consultant
Luxe Bridal Studio
11.2020 - 01.2021
Sales Consultant
Olia Zavozina Couture Designs
03.2019 - 07.2020
Graduate Gemologist (GIA GG) -
Gemological Institute of America
Bachelor of Music - Vocal Performance / Opera
Eastman School of Music & Cleveland Institute of Music