Lorelle Vanno
New Port Richey,FL
Summary
Innovative Product Development manager with expertise in identifying and implementing technology solutions that strengthen client partnerships and drive revenue. Adept at product strategy development, product lifecycle management, and portfolio management. Strong data and analysis aptitude as well as developing insights that aid in driving solutions to business problems. Known for collaborating and developing effective partnerships.
Overview
20
20
years of professional experience
Work History
VP, Product Management
Nielsen
07.2021 - Current
- Responsible for a team of Product Owners whose products span from data preparation and data computation applications to data warehousing in preparation for reporting including reporting systems for flat-file reporting. The team is responsible for requirements gathering, developing workflows, and user stories in the National TV space.
- Spearhead cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Part of a Portfolio Agile team. My responsibilities on this team included driving scope and quality for 13 teams.
- Responsible for epic-level requirements for all data computations related to transforming our National Television business.
- Drive quality within National TV measurement including driving requirements, scope, and quality for internal data quality checking, root cause analysis of quality escapes, driving priority backlog for long-term correction, and client communication of quality escapes.
- Collaborate with senior management to develop strategic initiatives and long-term goals.
- Collaborate with our Internal Auditors and Data Science teams in order to provide responses to audit questions in preparation for MRC accreditation.
- Evaluate data to find actionable insights and make product recommendations.
- Demonstrate proficient leadership skills to motivate employees and build competent teams.
Director, Product Management
Nielsen
06.2018 - 07.2021
- Lead team of Product Owners whose products span from data preparation and computation to data warehousing. Team is responsible for requirements gathering, developing workflows, and user stories.
- Collaborated with product managers, Data Science, and Application Developers to document and validate our National and Local television products.
- Addressed product-related questions from client service teams.
- Identified failure points, collaborated with teams to identify root cause analysis, problem solved, and worked with teams to implement solutions. This process also included communicating any failures with clients while working to build rapport throughout the process.
- Part of a Portfolio Agile team. My responsibilities on this team included driving the scope and quality for multiple teams throughout the National and Local television space.
Senior Manager, Product Management
Nielsen
10.2017 - 06.2018
- Responsible for a team of Product Owners whose products include reference data systems, data computation applications, and data warehousing in preparation for reporting. The team is responsible for requirements gathering, developing workflows, and user stories.
- Part of a Portfolio Agile team including 3 Program teams each with multiple scrum teams.
- Responsible for epic-level requirements for all data computations related to transforming our Local Television measurement business in all 210 markets throughout the United States in 2018.
- Drive quality within Local TV measurement. This includes driving requirements, scope, and quality for internal Data Quality Checking applications, root cause analysis of quality escapes, driving priority backlog for long-term correction, and client communication of quality escapes.
Product Manager
Nielsen
04.2012 - 10.2017
- Extensive experience with requirements gathering, developing workflows, and user stories.
- Experienced in Agile Scrum SDLC.
- Product Manager responsible for the look, feel, and overall performance of a number of client-facing reporting applications.
- Manage product releases for client-facing applications from design to implementation including
coordination with project managers from Application Development, Quality Assurance, Client
Services, Client Learning Services (client training), and Help Line. - Responsible for understanding the data, reporting, and calculations as well as the client's needs in order to produce the highest quality product that meets accreditation requirements.
Senior Research Scientist
Nielsen
04.2011 - 04.2012
- Program Manager for the Research Methods Center of Innovation’s Retail Measurement Service
projects. - Project Manager for highly complex projects including vendor and resource management as well
as managing project execution by internal and external stakeholders. - Responsible for testing and implementation of data collection tools including mobile applications
and establishment surveys. - Lead design, execution, and analysis of highly complex research projects.
- Represent Nielsen at various conferences through presentations and research papers.
- Lead Research Methods Center of Innovation staff and direct work on selected research projects.
Associate Research Methodologist
Nielsen
03.2010 - 04.2011
- Project Manager for complex projects and managing project execution by internal stakeholders.
- Responsible for testing and implementation data collection tools including mobile applications,
establishment surveys, self-administered surveys, and interviewer-administered surveys. - Lead design, execution, and analysis of complex research projects.
- Represent Nielsen at various conferences through presentations and research papers.
Lead Research Analyst
Nielsen
07.2007 - 03.2010
- Assist in project management, testing, and implementation of data collection tools.
- Develop highly complex Computer Assisted Telephone Interview scripts and interviewer
persuaders and training materials. - Represent Nielsen at various conferences through presentations and research papers.
Performance Measurement Analyst
Eckerd Youth Alternatives, Inc.
07.2005 - 07.2007
- System administrator of a performance-based data-harvesting program responsible for analyzing
and reporting data and measures to evaluate and improve organizational performance across four
domains: performance, outcomes, financials, and human resources. - Assist organizational leadership in defining key performance indicators integral to organizational performance, and identify and improve processes to increase the organization’s ability to use data and information for decision support.
- Produce an annual report consisting of organizational and program-level information on client
demographics and program outcomes with trend and benchmark data. Published state and program-specific reports for state legislative bodies and other government agencies.
Outreach Coordinator
Rural Health Network Of South Central New York
05.2003 - 06.2005
- Conduct data analysis, interpretation, and reporting on RHNSCNY projects and initiatives.
- Grant research, writing, and reporting.
- Conduct and/or assist with professional presentations with community stakeholders.
- Implement outreach, program development, and educational objectives of the RHNSCNY Work Plan.
Skills
- Iterative Development
- Product Management and Branding
- Roadmap Development
- Department Development
- Product Demonstration
- Personnel Development
- Reporting Requirements
- Plan Projects
- Calculation and Computational Requirements
- Prioritization of projects and work
- Quality Validation Strategy and Test Scenario Development
- Lead Teams
Timeline
VP, Product Management
Nielsen
07.2021 - Current
Director, Product Management
Nielsen
06.2018 - 07.2021
Senior Manager, Product Management
Nielsen
10.2017 - 06.2018
Product Manager
Nielsen
04.2012 - 10.2017
Senior Research Scientist
Nielsen
04.2011 - 04.2012
Associate Research Methodologist
Nielsen
03.2010 - 04.2011
Lead Research Analyst
Nielsen
07.2007 - 03.2010
Performance Measurement Analyst
Eckerd Youth Alternatives, Inc.
07.2005 - 07.2007
Outreach Coordinator
Rural Health Network Of South Central New York
05.2003 - 06.2005
Masters in Public Administration - Statistics
SUNY At Binghamton
Bachelor of Arts - Political Science
SUNY At Binghamton
Education
Masters in Public Administration - Statistics
SUNY At Binghamton
Binghamton, NY12.2002
Bachelor of Arts - Political Science
SUNY At Binghamton
Binghamton, NY05.2001