Loren Macon
Summary
Dynamic individual with experience in alumni engagement, mentorship, and digital content strategy. Adept at collaborating with marketing, enrollment, and institutional relations teams to drive engagement and optimize program outcomes. Passionate about fostering peer-to-peer advocacy and creating meaningful student connections.
Overview
6
6
years of professional experience
Work History
Social Media Coordinator
University of Missouri-Columbia
10.2022 - Current
- Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Maintained an up-to-date editorial calendar to ensure a steady flow of fresh, relevant content across all channels.
Small Business Owner
Self-Employed
06.2019 - Current
- Manage branding, marketing, and social media to enhance brand awareness.
- Oversee financial planning, budgeting, and sales forecasting.
- Cultivate customer relationships and provide exceptional service.
- Handle inventory management, order fulfillment, and vendor relations.
- Create and implement marketing campaigns, including email and social media strategies.
- Monitor market trends and adapt business strategies accordingly.
Critical Language Scholarship Alumni Ambassador
American Councils For International Education
12.2022 - 11.2023
- Represented the CLS Program by engaging with alumni, prospective participants, university staff, and the general public through presentations, panels, and events.
- Share personal experiences and insights about language learning, studying abroad and the CLS Program through online forums, social media, and direct communication with future participants.
- Support the CLS community by organizing alumni networking events, participating in program panels, and answering questions from prospective scholars.
Education
Master of Arts - Art History
University of Missouri- Columbia
Columbia, MO05-2026
Bachelor of Arts - Anthropology
University of Missouri
Columbia, MO05-2022
Skills
- Social media management
- Brand awareness
- Research and analysis
- Leadership and mentorship
- Event coordination and outreach
- Problem-solving
Timeline
Critical Language Scholarship Alumni Ambassador
American Councils For International Education
12.2022 - 11.2023
Social Media Coordinator
University of Missouri-Columbia
10.2022 - Current
Small Business Owner
Self-Employed
06.2019 - Current
Master of Arts - Art History
University of Missouri- Columbia
Bachelor of Arts - Anthropology
University of Missouri
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