Summary
Overview
Work History
Education
Skills
Timeline
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Loren Wayne

West Palm Beach,FL

Summary

As an accomplished B2B & B2C business developer and sales professional that excels at identifying growth opportunities, building relationships with key decision-makers, and driving successful sales campaigns. Whether working inside or cold-calling door-to-door, I have a proven track record of exceeding targets and fostering long-term partnerships. And I'm eagerly looking forward to contributing to an innovative, forward-thinking organization that values results-driven growth, exceptional service, and proactive leadership.

  • Veteran, United States Army (volunteer)
  • Clean driving record and non-smoker; social drinker only

Overview

25
25
years of professional experience

Work History

Broker/Consultant

Franchise4Wealth
05.2022 - Current
  • Passed a 5-week course to become a licensed franchise broker.
  • Established a relationship with the owners of Franchise Broker Association (FBA), an industry leader with 1000 members and brokers, and pitched them on building their own lead generation business to serve their brokers.
  • Between FBA's years of franchise experience, and my business development skills, I approached large membership organizations of law enforcement officers, veterans and first responders to allow us access to their members.
  • Identifying CEO's and Executive Directors, we established affinity marketing relationships with American Association of State Troopers (AAST), Drug Enforcement Association of Federal Narcotics Agents (DEAFNA), National Association of Black Law Enforcement Officers (NABLEO), International Association of Police Associations (IUPA), and others, with a total membership of 1,700,000.

VP of Sales and Business Development

Mercury Media
01.2008 - 02.2022
  • Conducted in-depth research of businesses selling products/services directly to consumers and identified prospects that could benefit from TV and other media for targeted marketing efforts.
  • Collaborated with a cross-functional team to create customized sales strategies, presenting Mercury Media as the Agency of Record (AOR) and offering solutions that resulted in increased leads and sales while lowering their Cost Per Lead (CPL).
  • Established and nurtured relationships with C-level executives (CEO, COO, CGO) to drive business development initiatives.
  • Actively participated in industry trade shows and events as both a lead-generation attendee and a company representative, promoting the company and generating new business opportunities.

Regional Sales Director

National Federation of Independent Business (NFIB)
02.2000 - 12.2007
  • Represented the largest small business lobbying organization in the U.S., managing a territory and reaching out to small business owners through direct cold calls and in-person visits.
  • Delivered compelling, one-call sales pitches to small business owners, promoting NFIB membership and lobbying benefits, with a strong emphasis on value proposition and closing techniques.
  • Effectively created and managed a sales pipeline, converting cold-call pitches into sales with a close rate of 45%, securing memberships ranging from $200 to $1,000.....and leaving with a check.
  • Recognized for consistently exceeding sales goals, earning annual bonuses, and qualifying for incentive trips as one of the top 10 field representatives nationally out of 700.

Education

Bachelor of Arts - Marketing

LaSalle Extension University
Remote
1982

Skills

  • Outside & Inside Sales
  • Relationship Management (C-level Executives)
  • Targeted Marketing Campaigns
  • Microsoft Outlook
  • B2B & B2C Sales
  • Sales Training & Mentorship
  • Lead Generation
  • Business Development
  • Trade Show & Event Management
  • Cold Calling & In-Person Sales
  • Sales Strategy & Execution

Timeline

Broker/Consultant

Franchise4Wealth
05.2022 - Current

VP of Sales and Business Development

Mercury Media
01.2008 - 02.2022

Regional Sales Director

National Federation of Independent Business (NFIB)
02.2000 - 12.2007

Bachelor of Arts - Marketing

LaSalle Extension University

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Loren Wayne