LORENZA WALKER
Myrtle Beach,SC
Summary
Results-driven sales leader with 15 years of experience in telecommunications, automotive, and retail. Expertise includes forecasting, territory strategy, and performance management. Proven ability to build accountable teams and drive revenue growth through effective customer engagement and streamlined sales processes.
Overview
18
18
years of professional experience
Work History
Automotive Sales Consultant
BOB MILLS MITSUBISHI
Myrtle Beach, SC
03.2026 - Current
- Own the end-to-end showroom sales cycle from needs discovery and vehicle selection through negotiation, finance coordination, delivery, and post-sale relationship management.
- Create repeat and referral opportunities through product expertise, transparent communication, disciplined follow-up, and relationship-based selling.
- Supported deal strategy, handled objections, maintained CRM discipline, and executed follow-up to elevate customer experience in performance-driven dealership.
- Executed CRM strategies to improve customer interactions and drive sales performance.
Associate Director - In Home Sales
AT&T
, Michigan & South Carolina
01.2021 - 03.2026
- Consistently delivered 120%+ attainment against postpaid voice gross-add targets while leading an organization producing 300+ new mobility lines per month.
- Directed 12-18 manager-level field sales professionals across a multi-market In-Home Sales organization, owning new postpaid voice acquisition, household conversion, sales quality, coaching, talent development, and operating execution.
- Executed forecasting, territory planning, KPI reviews, performance evaluations, corrective actions, hiring decisions, termination recommendations, incentive execution, and improved field productivity.
- Achieved 20% household close rate through dispatch analytics, ride-along coaching, funnel inspection, and disciplined CRM follow-up.
- Owned forecasting, territory planning, rep-level KPI reviews, performance evaluations, corrective action, hiring decisions, termination recommendations, incentive execution, and field productivity.
- Collaborated with installation, retail, operations, and senior leadership to eliminate field barriers, ensuring new-customer acquisition exceeded plan.
- Field Sales Leadership
In Home Expert
AT&T
01.2018 - 01.2021
- Managed the field sales cycle from appointment preparation through close, activation, follow-up, and customer education while protecting sales quality and service standards.
- Managed field sales cycle from appointment preparation through closing, activation, follow-up, and customer education, ensuring adherence to sales quality and service standards.
- Executed field sales strategies to acquire new customers
Field Technician
COMCAST
Flint, MI
01.2017 - 01.2018
- Delivered residential and commercial installation and service work, diagnosing and resolving signal, equipment, Wi-Fi, internet, and connectivity issues to restore service promptly at customer locations.
- Used speed, ping, equipment, and system checks to isolate root causes, complete corrective work, and explain technical findings in clear customer language.
- Enhanced customer experience through equipment education, setup guidance, troubleshooting support, and clear communication on service options and next steps, ensuring customer satisfaction.
- Coordinated field appointments independently, optimizing route execution, fulfilling customer commitments, solving technical problems, and maintaining accurate documentation throughout a mobile workday.
- Delivered maintenance and repair services to residential and commercial customers.
Lead Mobile Sales Consultant
BEST BUY MOBILE
Flint, MI
01.2015 - 01.2017
- Drove consultative wireless sales across devices, service plans, accessories, protection solutions, and connected products by translating complex technology into practical customer recommendations.
- Coached new and developing associates on product knowledge, discovery, objection handling, and sales behaviors to enhance floor execution.
- Maintained customer-first mobile experience through needs-based selling, accurate solution positioning, and hands-on support during activations and device transitions.
- Supported daily floor readiness through inventory awareness, merchandising execution, and customer queue management while leading peers during high-traffic selling periods.
- Wireless Sales & Team Development
Small Business Sales Representative
ADT SECURITY SERVICES
Flint, MI
01.2015 - 01.2016
- Built and advanced small-business security opportunities through prospecting, needs discovery, solution design, proposal development, contract negotiation, and consultative closing.
- Aligned security solutions with customer risk, operational needs, and budget while detailing product capabilities, pricing, credit terms, and implementation requirements.
- Coordinated post-sale follow-up and installation to address concerns, enhance customer confidence, and foster long-term account relationships.
- Streamlined pipeline management from initial outreach through proposal, close, installation handoff, and follow-up, establishing clear next steps throughout sales process.
- Provided comprehensive security solutions for B2B clients.
Sales Merchandiser
KELLOGG COMPANY
Flint, MI
01.2014 - 01.2015
- Supported territory sales performance by improving product visibility, promotional execution, and in-store readiness across the assigned account base.
- Ensured shelf availability and optimal brand presentation by identifying out-of-stocks, correcting execution gaps, rotating product, and maintaining display standards.
- Protected shelf availability and brand presentation by identifying out-of-stocks, correcting execution gaps, rotating product, and maintaining display standards.
- Collaborated with store personnel to address inventory and merchandising issues, uphold presentation standards, and implement brand priorities at account level.
- Executed retail strategies to enhance product presence in stores.
Sales Merchandiser
FRITO-LAY
Flint, MI
01.2009 - 01.2013
- Managed route-based retail execution, inventory, replenishment, promotional displays, product rotation, and store relationships while supporting sales-goal attainment across assigned accounts.
- Enhanced product visibility and sell-through by executing disciplined merchandising, optimizing placement, ensuring availability, and timely replenishment of promotional priorities.
- Ensured freshness, date-code, pricing, and presentation standards while identifying reorder needs and swiftly addressing store-level inventory and merchandising issues.
- Developed strong store relationships by consistently executing tasks, addressing account needs, and facilitating promotional placement and ordering.
- Executed route-based sales strategies to enhance retail performance across assigned accounts.
Assistant Store Manager
AT&T
01.2021 - 10.2021
- Executed daily retail sales strategies, managed staffing coverage, handled escalations, provided floor leadership, and coached performance to enhance store-level KPIs and customer experience.
- Developed consultants through targeted observation, constructive feedback, product knowledge training, solution-selling coaching, and real-time support on the sales floor.
- Drove retail sales initiatives to improve team performance and customer satisfaction.
Education
High School Diploma -
Swartz Creek High School
Swartz Creek, MichiganSkills
- New Customer Acquisition
- B2B & SMB Sales
- Consultative Selling
- Account Growth & Retention
- Deal Strategy & Negotiation
- Sales Team Leadership
- Coaching & Talent Development
- Forecasting & KPI Management
- Pipeline & CRM Discipline
- Territory & Market Strategy
- Recruiting & Staffing
- Customer Experience
- Consumer Packaged Goods (CPG)
Personal Information
Title: SALES LEADERSHIP | FIELD SALES | REVENUE GROWTH | TEAM DEVELOPMENT
Timeline
Automotive Sales Consultant
BOB MILLS MITSUBISHI
03.2026 - Current
Associate Director - In Home Sales
AT&T
01.2021 - 03.2026
Assistant Store Manager
AT&T
01.2021 - 10.2021
In Home Expert
AT&T
01.2018 - 01.2021
Field Technician
COMCAST
01.2017 - 01.2018
Lead Mobile Sales Consultant
BEST BUY MOBILE
01.2015 - 01.2017
Small Business Sales Representative
ADT SECURITY SERVICES
01.2015 - 01.2016
Sales Merchandiser
KELLOGG COMPANY
01.2014 - 01.2015
Sales Merchandiser
FRITO-LAY
01.2009 - 01.2013
High School Diploma -
Swartz Creek High School