History, Reading, Gardening, Antiquing
LORI GODDARD
Chicago,IL
Summary
Purpose-driven professional and disability advocate with a desire to collaborate within like-minded teams while leveraging strengths of creativity, strategic vision, and leadership to create meaningful, lasting change. Passionate about cultivating brands, people, and possibilities as a leader with a unique perspective and vision for the big picture and the essential details for success. Skilled at uniting people to achieve one goal and solve problems that make a difference for people and brands alike.
Overview
27
27
years of professional experience
Work History
Vice President, Management Director
FCB CHICAGO
2002.10 - Current
- Multi-disciplinary AOR account lead developing fully integrated DTC pharmaceutical marketing programs for launch and growth rare disease and mass market brands for the last 16 of 25 years in industry
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries
- Led cross-functional teams and stakeholders for the successful completion of major projects, resulting in increased efficiency, client satisfaction, and long-term success
- Known within agency as a passionate launch expert, ensuring regulations don’t limit creativity while creating the roadmap for flawless execution to ensure team and brand success and continued growth opportunities
- Build solid relationships to ensure retention and organic growth, plus aid new account wins equaling over $12 million while meeting and exceeding margin goals
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes
- Managed financial planning and budgeting processes, ensuring fiscal responsibility while maximizing margin and client ROI
Senior Account Executive
Brann Worldwide
1998.01 - 2002.10
- Focused organic scope growth while identifying new business opportunities within Sears organization while executing credit direct mail and in-store marketing programs, exceeding goals year over year
- Coordinated development and implementation of nationwide new commercial product launch including employee training and contest programs and DTC collateral exceeding benchmarks.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
Education
Bachelor of Arts -
Indiana University
Skills
- Product Launches & Campaign Development
- Brand Strategy
- Creativity & Innovation
- Targeted marketing
- Data Analysis
- Relationship Building
- Lead Generation
- Omni-channel Marketing
- Financial Management
- Market Research
- Results-Driven
- Customer and employee rapport
Organizations
- Playworks of Illinois Board Member (3 years)
- Disability Lead Non-profit Leadership 2019 Fellowship Program
- PAWS Chicago Volunteer and Foster Program (6 years)
- Peer Counselor families at Shriner's Hospital for Crippled Children, Chicago, IL
Additional Information
Co-founder and lead of first-ever disability ERG at IPG working to teach teams how to effectively incorporate one of the largest and most underserved minority groups into effective campaign works.
Quote
Life isn't about waiting for the storm to pass...it's about learning how to dance in the rain!
Affiliations
Disability Lead
Illinois Board of Orthotics, Prosthetics and Pedorthics
Playworks of Illinois
Shriners Hospital
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President, Management Director
FCB CHICAGO
2002.10 - Current
Senior Account Executive
Brann Worldwide
1998.01 - 2002.10
Bachelor of Arts -
Indiana University
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