Summary
Overview
Work History
Education
Skills
Timeline
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Lori Pesa

Girard,OH

Summary

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.

Overview

35
35
years of professional experience

Work History

National Sales Director

Infirst Healthcare
01.2022 - Current
  • Manage national food, drug and dollar retailers for the brands in digestive health, and baby categories as well as manage brokers.
  • Direct account responsibility for Walgreens, & Dollar General
  • Expanded item distribution by 20% in 2022 to increase sales in territory 5.3%.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Collaborated with cross-functional teams to ensure seamless customer experiences from acquisition to post-sale support.

Drug Sales Team Lead

Advantage Consumer Healthcare
01.2018 - 01.2021
  • Managed business at Rite Aid and Walgreens for CPG Health & Wellness clients
  • Planned promotional activity, managed trade budgets as well as secured new item distribution and new clients.
  • Increased sales revenue by implementing targeted sales strategies.

National Sales Manager

EOS Products
01.2013 - 01.2018
  • Managed the business for national food, drug, dollar business for lip balm, shave cream, and body lotion manufacturer
  • Achieved accelerated growth while reducing trade spend and securing distribution on new items
  • Increased distribution in territory by 28%
  • Established new customers by 6% to increase overall company sales volume
  • Reduced/managed trade spend to expected company goal.

Customer Development Manager

Advantage Sales and marketing
01.2009 - 01.2013
  • Business development manager for CPG companies in health & wellness categories for national broker
  • Responsible for account budgets by client/customer Walgreens and Rite Aid
  • Managed trade funds, planned promotional activity and secured new item distribution.

Vice President Sales/National Sales Manager

Woodridge Labs
01.2000 - 01.2009
  • Responsible for the sales as well as managed the broker network for skin care brand Vita K Solutions
  • First employee to join the organization and a key element in the growth from $2mm-$20mm in 9 years
  • Success resulted in the company selling the brand to Freeman Cosmetics.

National Sales Manager

Sea and Ski
01.1997 - 01.2000
  • Responsible for the national sales and marketing for suncare manufacture relaunching the Sea & Ski brand.
  • The company and brand were dissolved in 2000.

Buyer

Phar Mor
01.1990 - 01.1997

Education

Bachelor of Science - Business Administration

Bowling Green State University
Bowling Green, OH
1989

Skills

  • Excellent Communication
  • Analytical and Critical Thinking
  • Problem-Solving
  • Attention to Detail
  • Teamwork and Collaboration
  • Dependable and Responsible

Timeline

National Sales Director

Infirst Healthcare
01.2022 - Current

Drug Sales Team Lead

Advantage Consumer Healthcare
01.2018 - 01.2021

National Sales Manager

EOS Products
01.2013 - 01.2018

Customer Development Manager

Advantage Sales and marketing
01.2009 - 01.2013

Vice President Sales/National Sales Manager

Woodridge Labs
01.2000 - 01.2009

National Sales Manager

Sea and Ski
01.1997 - 01.2000

Buyer

Phar Mor
01.1990 - 01.1997

Bachelor of Science - Business Administration

Bowling Green State University

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