Lori M Chen
Chino Hills,CA
Summary
With over 10 years of marketing and public relation experience. Dynamic professional with strong planning, communication, and problem-solving skills, adept at quickly mastering new concepts and technologies. Specializing in marketing communications, events, exhibitions, digital marketing planning and execution. Able to work efficiently and independently. Fluent in both English and Mandarin.
Overview
20
20
years of professional experience
Work History
PT Teacher Aide
Meadow Drive Elementary School
Albertson, NY
11.2021 - 06.2025
- Oversaw behavior of students during meal breaks and playground activities, maintaining safety.
- Resolving student conflicts encourages positive interactions during free time.
Assisant Marketing Manager
Volkswagen Group of Taiwan
Taipei, Taiwan
01.2016 - 10.2019
- Planned and implemented annual marketing strategies and budget allocation to reinforce Volkswagen Commercial Vehicles brand awareness.
- Developed and implemented comprehensive marketing strategies across multimedia outlets, such as press conferences, TV ads, digital campaigns, media test drives, showroom events, etc., to launch a new model and create awareness.
- Collaborated with sales and aftersales departments to coordinate strategic marketing activities, such as promoting excess inventory.
Marketing Supervisor
Volkswagen Group of Taiwan
Taipei, Taiwan
01.2015 - 12.2015
- Planned and implemented an overseas media test drive, factory visit with selected media journalists to create and maintain a positive and professional commercial vehicles brand image.
- Developed comprehensive marketing plans for different vehicle models to reach desired target audiences through various channels, such as participating in luxury yacht exhibitions, or cooperating with local religious activities in Taiwan.
- Maintain positive long-term relationships with media outlets and journalists by supporting journalists with the information they need and helping editors create topics to bring the advantage of the VWCV model.
Marketing Supervisor
Taikoo Motors, Swire Group
Taipei, Taiwan
03.2011 - 12.2014
- Organized and implemented a series of marketing campaigns, including press conferences, media test drives, TV and online advertisements, and showroom consumer events, to promote products and sales opportunities.
- Increased brand visibility and sales opportunities by coordinating the execution of the Taipei Auto Show, the premier auto exhibition in Taiwan, and local auto shows.
- Designed and executed consumer-focused events, such as a Mother's Day celebration party, a children's craft event, health seminars, etc., to increase brand awareness and showroom sales.
- Support dealers with showroom upgrading, and manage the showroom opening press conference.
- Planned and launched the first VWCV owner magazine to reinforce the relationship between VWCV and its owners to increase repeat business.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Marketing Communications Specialist
Philips Lifeline Taiwan
Taipei, Taiwan
12.2008 - 05.2010
- Create positive product user experiences through internet influencers, and monitor forum-style social media to reach brand messages.
- Created promotional materials such as brochures, presentations, videos, and website content for retail displays, TV shopping channels, and store demonstrations.
- Developed product positioning, messaging, and pricing strategies for new products.
- Organized product launches and consumer events to build brand awareness among customers.
Marketing Communications Specialist
Fuji Xero Asia
Taipei, Taiwan
07.2007 - 11.2008
- Organized and executed a media press conference, press release, and media test coverage for promoting the new model to the market.
- Designed layouts of retail marketing materials, including print ads, flyers, posters, direct email, brochures, and other marketing publications.
- Collaborated across departments to launch the new Fuji Xerox Taiwan website, and integrated consumer data into the newly launched website by creating an online printer toner cartridge redemption page.
- Evaluated the effectiveness of existing online ad campaigns (e.g., pay-per-click ads, online banners) through the analysis of website traffic and customer data.
- Managed and coordinated with the sales team to promote new models through island-wide dealer roadshows.
Senior Accounts Executive
Apex Communications Consultants Co.
Taipei, Taiwan
05.2005 - 03.2007
- Reinforced the client's brand positioning, such as strengthening Symantec's reputation as a leader in internet security across the enterprise and consumer sectors.
- Managed and executed issue-based PR operations (e.g., media interviews with security professionals or press releases) by leveraging security research results or cybersecurity news.
- Organized press conferences and events (such as product launches, touring seminars) to engage with the media.
- Collecting domestic and international cybersecurity-related media coverage for clients on a daily basis.
Education
MBA - Marketing
Drexel University
Philadelphia, PA06-2004
Bachelor of Science - Public Relationship And Advertising
Shih-Hsin University
Taipei, Taiwan06-2002
Skills
- Strategic Marketing Initiatives
- Launch Strategy Development
- Consumer Engagement Events
- Exhitbltion/ Auto Show management
- Strategic Budget Planning for Marketing
- Media Relationship Development
Languages
Mandarin
Native/ Bilingual
Japanese
Elementary
Timeline
PT Teacher Aide
Meadow Drive Elementary School
11.2021 - 06.2025
Assisant Marketing Manager
Volkswagen Group of Taiwan
01.2016 - 10.2019
Marketing Supervisor
Volkswagen Group of Taiwan
01.2015 - 12.2015
Marketing Supervisor
Taikoo Motors, Swire Group
03.2011 - 12.2014
Marketing Communications Specialist
Philips Lifeline Taiwan
12.2008 - 05.2010
Marketing Communications Specialist
Fuji Xero Asia
07.2007 - 11.2008
Senior Accounts Executive
Apex Communications Consultants Co.
05.2005 - 03.2007
MBA - Marketing
Drexel University
Bachelor of Science - Public Relationship And Advertising
Shih-Hsin University
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