Lorna Napolitano
Philadelphia,PA
Summary
Admissions and marketing director specializing in senior living, improving occupancy through process optimization and targeted outreach. Crafted and delivered marketing initiatives that expanded referral networks and raised conversion rates. Supported regulatory compliance to ensure consistent, audit-ready operations.
Overview
12
12
years of professional experience
Work History
Director of Personal Care & Memory Care, Marketing & Admissions
Holland Village Senior Living
Holland
07.2021 - 02.2025
- Managed strategic initiatives to optimize admissions and maintain occupancy levels for a 181-bed campus, including a 66-bed Skilled Nursing Center and 115-bed Personal Care facility.
- Created and executed marketing strategies, representing the organization at events and fostering relationships with referral sources to enhance lead generation.
- Oversaw the sales process for multiple programs, coordinating tours and move-in logistics to facilitate smooth transitions for residents and families.
- Conducted initial assessments for prospective residents, ensuring complete documentation for timely processing in the Electronic Medical Record system.
- Maintained knowledge of federal and state regulations relevant to the admission process, ensuring compliance and accuracy in contractual agreements.
Office Manager
Accommodating Healthcare Solutions
Feasterville-Trevose
05.2019 - 08.2021
- Conducted interviews and facilitated onboarding and training for new staff members, improving team competency and operational efficiency.
- Maintained communication with governmental agencies and service organizations to support client needs, utilizing medical record software and MS Office to assess patient insurance eligibility.
- Developed administrative processes for two new medical offices, ensuring compliance with company policies and adherence to healthcare regulations.
Outpatient Manager & Outreach Coordinator
Libertae Inc.
Bensalem
02.2016 - 04.2019
- Managed staff to address client needs, ensuring timely support and documented service activities while preparing quarterly reports to fulfill contract requirements and strengthen community outreach.
- Developed and executed an Intensive Outpatient Program for clients with Substance Use and Mental Health Disorders.
- Facilitated individual and family sessions to clarify outpatient treatment processes and aftercare, improving client comprehension and engagement.
- Delivered psycho-educational and peer-centered cognitive groups to support client engagement and recovery.
Vice President of Client Services
VIP Talent Connect
Philadelphia
07.2013 - 02.2016
- Led talent acquisition strategies to enhance recruitment efficiency and candidate quality.
- Developed partnerships with industry leaders to expand recruitment networks and opportunities.
- Oversaw team performance, providing mentorship and guidance to improve outcomes.
- Analyzed financial data to derive insights on revenue trends across profit centers. Organized networking events to foster connections among clients in the entertainment and fashion industries. that enhanced client relationships in entertainment and fashion sectors.cessed payrProcessed payroll using QuickBooks and ADP.
Education
Associate of Arts - Business Management/Healthcare Administration
Community College of Philadelphia
Philadelphia, PA06-2027
Skills
- Admissions management
- EMR management
- Sales strategy development
- Compliance oversight
- Contract negotiation
- Client management
- Patient engagement strategies
- Data analysis
- Strategic planning
- Process improvement
- Facilities management
- Vendor management
- Team leadership
- Staff training programs
- Effective communication
- Verbal communication
- Problem solving
Timeline
Director of Personal Care & Memory Care, Marketing & Admissions
Holland Village Senior Living
07.2021 - 02.2025
Office Manager
Accommodating Healthcare Solutions
05.2019 - 08.2021
Outpatient Manager & Outreach Coordinator
Libertae Inc.
02.2016 - 04.2019
Vice President of Client Services
VIP Talent Connect
07.2013 - 02.2016
Associate of Arts - Business Management/Healthcare Administration
Community College of Philadelphia