Louis Cardona
Allentown
Summary
Dynamic Medicare business development manager focused on cultivating broker relationships and executing impactful training programs. Successfully led community outreach initiatives that increased engagement and participation, driving substantial growth in market share. Expertise in aligning marketing strategies with organizational objectives to enhance service delivery.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Medicare Broker Manager
Aetna
04.2022 - Current
- Aetna Medicare Solutions Broker Manager to Independent agents & agencies.
- Onboarded, recruited, and trained agents while managing customer service, marketing, presentations, community events, and seminars.
- Developed business growth strategies and executed recruiting initiatives.
- Aligned marketing efforts and budgets with organizational goals.
- Aetna, a CVS Health Company
Senior Analyst of Community Development in North East Pa and Central Pa
Aetna
Allentown
08.2019 - 04.2022
- Aetna Medicare Solutions Liaison to the communities.
- Partnered with providers, pharmacies, food banks, volunteer groups, veterans associations, and nonprofits to enhance community health initiatives.
- Coordinated and developed events, seminars, and festivals to engage community participation.
- Identified Aetna as a subsidiary of CVS Health to clarify brand affiliation.
Medicare Sales Events & Outreach Coordinator
Health Partners Plans
Pennsylvania
09.2018 - 08.2019
- Managed Medicare advantage plans and medicare-medicaid special needs plans to ensure compliance and accessibility for beneficiaries.
- Conducted community outreach initiatives to enhance awareness and participation in Medicare programs among local populations.
- Coordinated outreach programs to engage diverse community populations.
- Developed educational materials to promote health initiatives effectively.
- Collaborated with local organizations to expand service reach and impact.
Independent Broker
LCardona group
Allentown
12.2011 - 09.2018
- Health Insurance, Medicare Advantage, Medicare Supplement, Part D prescription plans, Life insurance, Auto insurance, Notary.
- Negotiated contracts with clients to secure favorable terms and conditions.
- Analyzed market trends to provide clients with informed investment strategies.
- Conducted property evaluations to determine fair market values for listings.
Account Executive
RCN Business
Allentown Bethlehem Easton
07.2006 - 12.2011
- Sold cable, phone, and internet services to homes and businesses while scheduling and managing local events.
- Executed local marketing campaigns that enhanced brand visibility in target markets.
- Recruited and trained dealer/agents on sales strategies and RCN product education.
- Maintain acceptable quotas.
Accounts Manager/sales/marketing
Geiger Beverage
Allentown, Reading
01.2000 - 07.2006
- Maintained distribution and drove volume increases for Coors, Sam Adams, Corona, Labatts Blue across beer distributors, taverns, restaurants, clubs, and special events.
- Built and facilitated relationships with owners and managers to enhance collaboration and drive sales.
- Managed client accounts and maintained strong relationships with key customers.
- Oversaw invoicing processes and ensured timely billing cycles for all clients.
- Coordinated with sales teams to align account strategies and enhance customer satisfaction.
Education
Bachelor's degree - Business Development, Business, Management, Marketing, and Related Support Services
Skills
- Project Management
- Resolving Issues
- Sales Leadership
- Business development
- Agent training
- Relationship building
- Customer relationship management
Certification
- Life & Health
- Property & Casualty
Languages
- Spanish
- English, Full Professional
- Spanish, Professional Working
Current Position
Aetna Medicare Broker-Agents & Agencies Manager
Accomplishments
- Broker manager 2024 Mountain top award for Aetna northeast region
- Broker manager 2025 Lock in period award for Aetna northeast region
- Broker manager 2023 Top growth award for Aetna Northeast region
Timeline
Medicare Broker Manager
Aetna
04.2022 - Current
Senior Analyst of Community Development in North East Pa and Central Pa
Aetna
08.2019 - 04.2022
Medicare Sales Events & Outreach Coordinator
Health Partners Plans
09.2018 - 08.2019
Independent Broker
LCardona group
12.2011 - 09.2018
Account Executive
RCN Business
07.2006 - 12.2011
Accounts Manager/sales/marketing
Geiger Beverage
01.2000 - 07.2006