LOUISIANNA CRUZ ESCALANTE
Windermere,Florida
Summary
Acquire, at an international level, a greater development of my knowledge. Develop sales growth strategies that help the company to expand. Expand abilities in several business areas with the application of innovative techniques that promote progress within the company.
Pharmacist with more than 20 years of extensive experience and leadership in the commercialization, distribution and marketing of medicines and medical equipment, staff monitoring and management, I have a deep knowledge of: objective analysis, organization and marketing processes of pharmaceutical corporate projection with development at the national level. Deep understanding of: marketing, leadership skills and decision making. I’m a professional based on motivation, resource management and public relations with strong customer service skills.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Marketing Director
COMPUSOLUTIONS 82012, C.A.
10.2012 - 08.2023
- Marketing Director with more than 10 years of experience, developing and expanding this company in the advertising and marketing area
- Achieved a success rate of 65% in all campaigns
- Managed to take the company to a National Television Station with recognized prestige and credibility in the country (GLOBOVISION)
- Developed pricing strategies and balanced company objectives with customer satisfaction
- Supported the systems department in three projects for the maintenance of computer equipment
- Trained the sales force on the safe and effective use of technological equipment
- Collaborated in the optimization of websites for clients
- Attended trainings and conventions on new technologies and CEO techniques
- Worked on a business growth and expansion project in the United States with LORIVADEL GROUP INC.
Sales & Marketing Representative
SCHERING-PLOUGH
04.2008 - 08.2012
- Participated in the launch of a drug approved by the FDA in the Venezuelan market
- Increased effective medical visits by 30% and positioning and prescription of products in the respiratory line
- Implemented conferences with doctors to inform about product advantages and benefits
- Led an expansion project for two years of sales methodologies and assistance to doctors in rural areas
- Assigned the cardiological line and evaluated satisfaction of doctors and patients.
Sales & Marketing Representative
LABORATORIOS COFASA, S.A.
04.2005 - 03.2008
- Developed sales team knowledge of marketing strategy, product demonstrations, sales techniques, and sales control systems
- Evaluated client needs and ensured service quality standards
- Led a broad portfolio of specialties within health
- Designed and implemented assistance and chronic disease screening sessions
- Trained nursing staff and coordinated product distribution
- Compiled sales statistics and monitored customer preferences.
Pharmacist in Charge - Manager
CENTRO MÉDICO DOCENTE LA TRINIDAD
08.2002 - 03.2005
- Designed a model of satellite pharmacies for different hospitalization floors
- Managed the internal pharmacy of the hospital clinic
- Prepared magistral formulas and participated in medical conferences and surgeries
- Developed hospital pharmacy expansion projects.
Sales & Marketing Representative
LABORATORIOS FARMA, C.A.
02.2000 - 07.2002
- Positioned a drug in several states of the country
- Designed sales strategies and coordinated product sales activities
- Implemented medical care days and achieved market leadership in the osteoporosis category.
Education
High School Degree in Science -
San Antonio Institute Educational Unit
Caracas, VenezuelaM.D. - Marketing Specialist
José María Vargas University
Caracas, Venezuela11.2008
Certificate - Pharmaceutical Marketing
Instituto De Estudios Superiores De Administración
Caracas, Venezuela10.2008
Bachelor of Science - Pharmacy
Santa Maria University
Caracas, Venezuela03.2001
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
Certification
- May 2018, CRP Trainer, CRP Círculo De Realización Personal
- May 2018 Master in CRP, CRP Personal Fulfillment Circle
- November 2016, Vibrational Coach, Personal Fulfillment Circle
- September 2015, Intern at CRP, CRP Personal Fulfillment Circle
- June 2010, Building results by materializing your dreams, Huellas Para La Humanidad Foundation
- December 2009, Fundamental concepts of pharmacovigilance, Schering-Plouhg
- November 2009, Driving The Dashboard, Schering-Plouhg
- April 2008, Induction program for new representatives, Schering-Plouhg
- March 2007, NLP applied to sales, Adiestra
- September 2006, Communication, assertiveness and quality of service, EDO 2007 Consultores
- March 2006, Health visitor, Laboratorios Cofasa, S.A.
- 11/02/2004, Bioequivalence for Pharmacy Staff, Pfizer
- June 2001, Elementary, The British Council Teaching Centre Caracas
- February 2001, Homeopathy for Pharmacists, SITA Foundation
- October 2000, Tampax Women's Health Program Advisor, Procter&Gamble
Technological Tools
- Adobe System
- Adobe Acrobat
- Adobe Illustrator
- Microsoft Office Suite
- Google Docs
- Proficiency using social media platforms like Facebook, Instagram, LinkedIn and Youtube.
Languages
Spanish
Native or Bilingual
English
Limited Working
Timeline
Marketing Director
COMPUSOLUTIONS 82012, C.A.
10.2012 - 08.2023
Sales & Marketing Representative
SCHERING-PLOUGH
04.2008 - 08.2012
Sales & Marketing Representative
LABORATORIOS COFASA, S.A.
04.2005 - 03.2008
Pharmacist in Charge - Manager
CENTRO MÉDICO DOCENTE LA TRINIDAD
08.2002 - 03.2005
Sales & Marketing Representative
LABORATORIOS FARMA, C.A.
02.2000 - 07.2002
High School Degree in Science -
San Antonio Institute Educational Unit
M.D. - Marketing Specialist
José María Vargas University
Certificate - Pharmaceutical Marketing
Instituto De Estudios Superiores De Administración
Bachelor of Science - Pharmacy
Santa Maria University