Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Lucilla Tavares

Brooklyn,NY

Summary

Multi-talented Sales and Marketing enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Dynamic professional possesses excellent communication and customer service skills. Builds good rapport with customers through positive engagement. Highly committed to revenue generation.

Overview

18
years of professional experience
1
Certification

Work History

Mermaid Productions

Founder
07.2019 - Current

Job overview

  • Booking Jazz and World Music Concerts – in Latin America, Europe, Asia and USA;
  • Marketing – Brand Building, Strategic Planning, Website Development, PR – for jazz artists;
  • Media – Social Media Strategy and Planning, Social Media Management, Social Media
  • Acquisition, SEO Plan.

Direct Agents

Media Planer
07.2017 - 07.2019

Job overview

  • Establish and maintain close relationships with affiliate partners and industry influencers;
  • Designs and coordinates implementation of new online campaign initiatives
  • Ensures marketing campaigns create strong online presence for brands;
  • Analyzes, monitors, and audits current and ongoing campaigns;
  • Monitor and optimize traffic quality;
  • Support and adhere to digital revenue operations processes, policies, procedures and standards of performance;
  • Negotiate buys and rates on multiple basis;
  • Oversee pacing.
  • Cultivated strong corporate image and identity with clear branding.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Taught in-house employees strategies for successful internal and external communications.

Natexo

Affiliate Manager
05.2015 - 04.2017

Job overview

  • Generate reports and interprets office’s profitability;
  • Responsible for all internal products for US market (Sweepstakes), including diffusion, offers optimization and profitability;
  • Responsible for managing day-to-day execution of larger ongoing accounts and campaigns to meet revenue goals and reduce customer churn (turnover);
  • Oversee and monitor client performance goals;
  • Monitor and optimize traffic quality;
  • Support and adhere to digital revenue operations processes, policies, procedures and standards of performance;
  • Liaise with web production, sales, marketing and analytics regarding planning and prioritization to assist in execution of the campaigns.

DGMAX Interactive

Account Manager
06.2014 - 05.2015

Job overview

  • Responsible for managing day-to-day execution of larger ongoing accounts and campaigns to meet revenue goals and reduce customer churn (turnover);
  • Assist in developing optimization strategies and retaining sales in full digital product portfolio;
  • Educate Digital Sales Managers and clients on effective client retention, campaign delivery solutions and revenue growth tactics;
  • Optimize digital campaigns to achieve targets;
  • Generate reports and interprets campaign and account performance data to determine sales; effectiveness
  • Develop and provide customer focused communications on sales performance including, effectiveness targeting and strategy;
  • Monitor digital campaigns across markets to identify opportunities to increase market share;
  • Support and adhere to digital revenue operations processes, policies, procedures and standards of performance;
  • Liaise with web production, sales, marketing and analytics regarding planning and prioritization to assist in execution of campaigns;
  • Work collaboratively with sales team to recommend campaign modifications for optimal results;
  • Cultivate positive professional relationships with clients, vendors and internal teams.

BRAZIL AHEAD

Language Instructor
11.2012 - 06.2014

Job overview

  • Classroom management;
  • Planning, preparing and delivering lessons to range of classes and age groups;
  • Preparing and setting tests, examination papers, and exercises;
  • Marking and providing appropriate feedback on oral and written work;
  • Devising, writing and producing new materials, including audio and visual resources;
  • Organizing and getting involved in social and cultural activities such as sports competitions, school parties, dinners and excursions;
  • Participating in marketing events for language school;
  • Basic administration, such as keeping student registers and attendance records.

MOLLA INCENTIVE PROJECTS

Account Director
04.2011 - 02.2012

Job overview

  • Deadlines control
  • Implementation of new processes
  • Team Management
  • Customer Management
  • Strategic Planning Incentive Campaigns
  • Analysis of results
  • Customer accounts Boehringer, NET, Whirlpool and Libbs

Draft FCB

Business Builder
11.2005 - 04.2011

Job overview

  • Coordination of campaigns online and offline
  • Control of project / campaign / annual budget
  • Evaluated current processes to develop improvement plans.
  • Produced detailed and relevant reports for use in making business decisions.
  • Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
  • Created and optimized records management strategies to coordinate and protect information.
  • Media Plan, Creative Concept, Direct Marketing, Online Advertising and Offline
  • Advertising
  • Strategic planning campaigns online and offline
  • Briefings
  • Budget Control
  • Customer Management
  • Deadlines control
  • Analysis of results of online campaigns
  • Customer accounts Disney, Itaú-Unibanco, Fleury, UBR, Sky, Amanco, CA, Pirelli,
  • Seara, Suzano, Ayrton Senna Institute.

Education

FGV
Sao Paulo, Brasil

MBA from Marketing And International Marketing
07.2009

University Overview

  • Professional Development: Improve Job Performance
  • Professional Development: Increase Duties and Responsibility
  • Professional Development: Participation in Professional Organizations
  • 3.6 GPA

FIAM - UNIFMU
Sao Paulo, Brazil

Publicity and Advertisement from Marketing And Arts
12.2004

University Overview

  • Ranked in Top 5% of class
  • Games and Events Member Coordinator
  • Thesis: Effective Branding & Advertising for Lower Class
  • Awarded Theses of The Year - Winner of 2004
  • 3.7 GPA

Skills

  • Driven, creative, extremely organized, adaptable, customer focused and highly capable to excel under pressure
  • Tracked multiple projects, dealing with external suppliers and external studios
  • Deadlines were successfully met
  • Annual planning tracking, briefing and negotiation of individual project’s budget
  • Established excellent relationships with clients ensuring their individual requirements were
  • Business Development and Planning
  • Strategic Vision
  • Revenue Generation
  • Performance Assessment
  • Team Engagement
  • Entrepreneurial and Innovative

Certification

São Paulo, SP, Brazil Marketing Concluded in July 2009.

Timeline

Founder

Mermaid Productions
07.2019 - Current

Media Planer

Direct Agents
07.2017 - 07.2019

Affiliate Manager

Natexo
05.2015 - 04.2017

Account Manager

DGMAX Interactive
06.2014 - 05.2015

Language Instructor

BRAZIL AHEAD
11.2012 - 06.2014

Account Director

MOLLA INCENTIVE PROJECTS
04.2011 - 02.2012

Business Builder

Draft FCB
11.2005 - 04.2011

FGV

MBA from Marketing And International Marketing

FIAM - UNIFMU

Publicity and Advertisement from Marketing And Arts

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Lucilla Tavares