Lucio Viola
Tempe ,AZ
Summary
Sports Business student with experience in partnership marketing, client engagement, and event-focused campaign execution. Skilled in supporting sponsorship activations, managing client relationships, and contributing to live event operations. Passionate about delivering high-quality brand experiences and driving value for corporate partners in sports environments.
Overview
3
3
years of professional experience
Work History
Project Partner
Ticket Drivers (ASU/NASCAR)
09.2025 - 12.2025
- Collaborated on ticket sales campaigns and in-event promotions to increase attendance.
- Analyzed audience data to optimize pricing, packaging, and promotional messaging.
- Supported execution of live event marketing initiatives targeting student and local audiences.
Marketing & Sponsorship Intern
MK Hustle Sports & Entertainment
10.2024 - 06.2025
- Supported sponsorship outreach and partnership activation efforts, assisting in the execution of branded campaigns
- Coordinated communication across 20+ client accounts to ensure timely fulfillment of partnership deliverables
- Tracked engagement metrics and campaign performance to evaluate sponsorship effectiveness and ROI
- Assisted in organizing promotional initiatives and client-facing marketing activations
- Streamlined the sponsorship process by organizing and maintaining a comprehensive database of contacts and agreements.
Educator (Sales Associate)
Lululemon
10.2023 - 09.2024
- Delivered personalized customer experiences across 40–60 interactions per shift, driving engagement and repeat business.
- Contributed to store revenue through consultative selling and product recommendations.
- Built strong customer relationships, reinforcing brand loyalty and retention.
- Mentored junior educators, fostering professional growth and teaching excellence.
Sales Representative
Dewey Pest Control
03.2023 - 07.2023
- Generated 50+ daily outbound contacts, driving lead conversion and revenue growth.
- Managed follow-ups for 20+ prospects, improving response rates and closing efficiency
- Utilized CRM software to track customer interactions and manage follow-ups effectively.
Education
B.A. - Sports Business (Marketing Focus)
Arizona State University
Tempe, AZ12-2025
Skills
- Sponsorship Fulfillment & Activation Execution
- Brand Partnership Coordination
- Fan Engagement Strategy
Languages
English
Full Professional
Interests
- Marketing Activations
- Sports Business Trends & Analytics
- Sports Media & Digital Marketing
- Brand Partnerships & Sponsorship Strategy
Timeline
Project Partner
Ticket Drivers (ASU/NASCAR)
09.2025 - 12.2025
Marketing & Sponsorship Intern
MK Hustle Sports & Entertainment
10.2024 - 06.2025
Educator (Sales Associate)
Lululemon
10.2023 - 09.2024
Sales Representative
Dewey Pest Control
03.2023 - 07.2023
B.A. - Sports Business (Marketing Focus)
Arizona State University