Summary
Work History
Education
Skills
Timeline
Generic

Lucy O'Dwyer

Houston,TX

Summary

Dynamic marketing strategist with experience at Shop Alter Ego, excelling in CRM management and partnership development. Successfully organized trade shows and crafted customer personas, driving targeted initiatives. Proven ability to enhance campaign effectiveness through creative direction and strong teamwork, fostering valuable client relationships and identifying growth opportunities.

Work History

Student Marketing Strategist

Shop Alter Ego
03.2025 - 04.2025
  • Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
  • Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
  • Designed visually engaging promotional materials that boosted overall campaign effectiveness.
  • Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences.
  • Presented campaign findings in a team-based pitch deck tot he client and instructor

Education

High School Diploma -

St. Agnes Academy
Houston, TX
05-2025

Skills

  • CRM management
  • Social media strategy
  • Creative direction
  • Partnership development
  • Teamwork and collaboration
  • Time management

Timeline

Student Marketing Strategist

Shop Alter Ego
03.2025 - 04.2025

High School Diploma -

St. Agnes Academy
Lucy O'Dwyer