General Sales Manager
Luis A Salazar
Fullerton Ford
La Verne,CA
4
Certifications
31
years of professional experience
General Sales Manager with DMV Sales License and deep automotive retail leadership across new and used vehicle operations. Leads sales training, team performance, and customer service standards while driving results in dealership sales environments. Fluent in Spanish and known for sound judgment with customers, peers, and staff.
Work History
General Sales Manager
2 Years 10 Months- Oversee daily showroom operations, aligning sales activity with inventory availability and customer demand.
- Lead sales training sessions that reinforce product knowledge, customer service standards, and closing techniques.
- Review deal structure options to support competitive pricing, customer affordability, and dealership profitability.
- Evaluate trade-in vehicles and pricing factors to support fair offers and efficient deal progression.
General Sales Manager
10 Months- Directed daily sales operations across the showroom, desk, and delivery process to keep transactions moving.
- Coached sales staff on product knowledge, customer questions, and closing techniques to improve team consistency.
- Reviewed deal structure, pricing, and trade-in terms to support profitable and compliant sales transactions.
- Maintained lender communication to move approvals forward and resolve documentation questions during deal processing.
General Sales Manager
10 Months- Directed daily showroom operations, coordinating sales activity, customer follow-up, and deal progression.
- Coached sales team members on product knowledge, customer handling, and closing techniques.
- Reviewed inventory levels and pricing opportunities to support faster vehicle movement across the lot.
- Worked with finance and insurance teams to support compliant deal structuring and paperwork completion.
General Sales Manager
10 Months- Directed sales staff coaching, setting clear expectations and reinforcing consistent customer engagement standards.
- Reviewed monthly sales results and adjusted floor activity to support stronger performance across departments.
- Coordinated inventory levels with demand trends to keep popular vehicles available for active shoppers.
- Maintained finance and insurance compliance practices during sales transactions and customer documentation review.
Sales Manager
1 Year- Led daily sales floor activity, setting priorities for customer follow-up and deal progression.
- Reviewed deal structures to support pricing, lender requirements, and customer affordability.
- Coached sales staff on product presentation, objection handling, and closing techniques.
- Monitored inventory levels and coordinated vehicle availability with merchandising and sales demand.
Sales Manager
1 Year 1 Month- Led daily sales floor activities, guiding staff priorities and supporting customer interactions throughout the showroom.
- Coached sales staff on product presentation, customer follow-up, and closing techniques during regular team meetings.
- Monitored dealership sales performance and adjusted daily priorities to support stronger team results.
- Supported vehicle appraisal reviews and trade-in negotiations to help move deals toward closing.
Sales Manager
3 Years 11 Months- Directed daily sales floor activity, keeping customer follow-up, desk coverage, and handoffs organized.
- Coached sales staff on product presentation, deal structure, and closing techniques during routine meetings.
- Reviewed customer offers and trade-in values to support fair, consistent deal negotiations.
- Maintained inventory visibility by coordinating vehicle availability with sales demand and showroom priorities.
General Sales Manager
6 Years 2 Months- Directed daily dealership operations across sales, service, and support functions to maintain smooth customer flow.
- Led sales team coaching, setting clear expectations and reinforcing consistent selling standards.
- Reviewed trade-ins and used vehicle appraisals to support competitive offers and inventory decisions.
- Monitored budget priorities and spending controls to support profitable department performance.
General Sales Manager
13 Years 9 Months- Directed daily dealership operations across sales, inventory flow, and customer handoffs.
- Reviewed sales performance regularly and adjusted staffing priorities to support business goals.
- Coached sales staff on product presentation, customer communication, and closing techniques.
- Worked with finance teams to align deal structure with lending requirements and customer needs.
Skills
Dealership operations management
Sales performance management
Team leadership
Budget management
Inventory management
Finance and insurance compliance
Deal structuring
Lender relations
Vehicle appraisal
Trade-in negotiation
Certification
Nissan Certified
Personal Information
Title: General Sales Manager/ Sales Director
Timeline
General Sales Manager
Fullerton Ford
01.2024 - CurrentRead More
General Sales Manager
West Covina Ford
03.2023 - 01.2024Read More
General Sales Manager
Performance Ford
03.2023 - 01.2024Read More
General Sales Manager
Nissan of Duarte
03.2023 - 01.2024Read More
Sales Manager
San Bernardino Nissan
03.2022 - 03.2023Read More
Sales Manager
Glendale Nissan
08.2020 - 09.2021Read More
Sales Manager
Central Ford
04.2016 - 03.2020Read More
General Sales Manager
Alhambra Nissan
01.2010 - 03.2016Read More
General Sales Manager
Puente Hills Ford
03.1996 - 12.2009Read More