Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Rodrick Robinson Jr

Mascotte

Summary

Automotive Executive with over ten years of experience in retail sales, finance, and dealership operations. Achieved record-breaking sales as General Sales Manager at Villages Subaru, driving profitability and developing high-performing teams. Expertise in strategic leadership and lender relations, with a focus on transforming underperforming teams into top achievers. Committed to optimizing processes and enhancing customer experiences to foster brand loyalty and sustainable growth.

Overview

9
9
years of professional experience

Work History

General Sales Manager

Morgan Auto Group
Leesburg
08.2024 - Current

Increased dealership sales volume from approximately 90 to over 160 units monthly, achieving record results.

  • Consistently surpassed monthly and yearly sales targets, establishing regional leadership within Morgan Auto Group network.
  • Motivated team of 10 salespeople and 3 managers to enhance accountability and customer focus.

Implemented daily huddles and follow-up systems to improve communication and sales consistency.

  • Developed training programs on consultative selling, resulting in a 25% increase in close rate.
  • Oversaw inventory management, marketing strategy, and F&I performance to meet OEM standards.
  • Drove dealership branding through community engagement and digital advertising, enhancing online visibility.

Boosted front-end PVR, increasing profitability and customer satisfaction.

Finance Manager

Morgan Auto Group
Leesburg
04.2023 - Current

Achieved average of $2,300 per vehicle retailed, ranking among top performers in Morgan Auto Group network.

  • Increased back-end gross through optimized product presentation and strategic menu selling.
  • Streamlined F&I process, reducing delivery time by 20% and enhancing dealership efficiency.
  • Maintained 100% compliance with lender and state regulations while ensuring transparent customer interactions.

Fostered trust and retention through ethical selling practices, contributing to high CSI scores.

  • Collaborated with sales and management teams to enhance deal profitability and streamline workflows.
  • Trained sales personnel on effective F&I transitions, boosting finance product penetration rates by 30%.

Partnered with lenders to broaden approval options, increasing delivery rates on complex credit deals.

Finance Manager

Bill Bryan Kia
Leesburg
02.2021 - 04.2023

Achieved $2,300 per vehicle retailed average, ranking among top performers in Morgan Auto Group.

  • Increased back-end gross through optimized product presentation and strategic menu selling.
  • Streamlined F&I process, reducing delivery time by 20% to enhance customer satisfaction.
  • Maintained 100% compliance with lender and state requirements, ensuring transparent customer experiences.

Built trust through ethical selling practices, contributing to top-tier CSI scores.

  • Collaborated with sales and management teams to maximize deal profitability and efficiency.
  • Trained sales staff on effective F&I product transitions, boosting finance product penetration by 30%.

Partnered with lenders to expand approval options, improving delivery rates on challenging credit deals.

Sales Associate

Bill Bryan Kia
Leesburg
03.2019 - 02.2021

Consistently exceeded monthly sales goals, averaging [X] units sold and ranking among top regional performers.

  • Maintained high customer satisfaction and referral rates through personalized service and clear communication.
  • Guided customers through entire buying process, ensuring smooth and memorable experiences.
  • Developed extensive knowledge of Kia’s lineup and features to enhance product presentations.

Utilized CRM tools for effective lead management, follow-ups, and relationship building.

  • Trained new hires in sales processes, customer engagement, and system functionalities.
  • Collaborated with Finance and Management teams to optimize profitability during transitions.

Conducted presentations demonstrating competitive advantages of products to boost sales effectiveness.

Sales Associate

Arlington Toyota
Jacksonville
08.2017 - 06.2018

Sales Associate

Ernie Palmer Toyota
Jacksonville
12.2016 - 08.2017

Education

Bachelor Of Science (BS) - Business Administration And Management

University of Maine At Presque Isle
Presque Isle, ME
11-2025

Bachelor Of Science (BS) - Sports Management

Auburn University Mongomery
Montgomery, AL

Associate Of Science (AS) - Sports Management

Cloud County Community College
Concordia, KS

High School Diploma -

Bartow High School
Bartow, FL
05-2011

Skills

  • Automotive sales and leadership
  • Dealership operations management
  • Sales forecasting and goal setting
  • Team coaching and performance development
  • F&I product sales & compliance
  • Lender relations & profit optimization
  • Customer relationship management (CRM)
  • High CSI and retention strategies
  • Desking and deal structuring
  • Digital marketing and lead management
  • Business and market analysis
  • Inventory and budget control
  • Training and staff development
  • Microsoft Office and DealerTrack systems
  • Team leadership
  • Sales strategies
  • Sales leadership
  • Staff training
  • Employee motivation
  • Profitability improvement
  • Sales presentations
  • Advertising and marketing
  • Goal setting
  • Revenue growth management
  • Leadership and team building

Timeline

General Sales Manager

Morgan Auto Group
08.2024 - Current

Finance Manager

Morgan Auto Group
04.2023 - Current

Finance Manager

Bill Bryan Kia
02.2021 - 04.2023

Sales Associate

Bill Bryan Kia
03.2019 - 02.2021

Sales Associate

Arlington Toyota
08.2017 - 06.2018

Sales Associate

Ernie Palmer Toyota
12.2016 - 08.2017

Bachelor Of Science (BS) - Business Administration And Management

University of Maine At Presque Isle

Bachelor Of Science (BS) - Sports Management

Auburn University Mongomery

Associate Of Science (AS) - Sports Management

Cloud County Community College

High School Diploma -

Bartow High School
Rodrick Robinson Jr