Luis Garcia
Houston,TX
Summary
Dynamic and results-driven professional with over 9 years of experience in higher education, business, and marketing. Proven track record of developing and implementing innovative enrollment strategies that drive recruitment and marketing. Expertise in digital marketing, brand management, and data-driven decision making. Exceptional leadership skills with a talent for building and leading high-performing teams. Committed to fostering an approach that enhances the institution’s visibility and reputation.
Overview
3
3
years of professional experience
Work History
DIRECTOR OF ENROLLMENT & MARKETING
ÉTOILE ACADEMY
Houston, TX
06.2021 - Current
- Developed, implemented, and managed a comprehensive enrollment and marketing plan that reinforced the school’s brand message to the parent community, increasing school network retention to 93% in preparation for 2024-2025.
- Launched new campus with 220 students and increased enrollment by 290 students to flagship campus in 2023-2024.
- Motivated and facilitated staff involvement in recruitment efforts and events, resulting in 200 newly enrolled students.
- Led enrollment team of 5, registering 230 new students for newly built elementary and middle school for 2022-2023.
- Oversaw 4 social media platforms, improved engagement and brand awareness through graphic design and posts.
- Fulfilled enrollment goal of 340 students, expanding student body by 125+ students by August 16th, for 2021-2022.
- Initiated communications for lead generation and responded to inquiries from prospective parents daily, achieving an all-time best cost-per-click of $0.16 on Google Ads.
- Provided a timely and compelling flow of marketing communications to 5000+ current and new families through the use of mailings, the school’s website, social media, email, local media and other strategies.
- Reported periodically to Superintendent and administration on progress toward recruitment and marketing goals.
- Established a parent ambassador team to increase family referrals, facilitate school tours, and promote positive public relations between the school district.
- Developed and implemented an external marketing effort to generate increased awareness, including door to door canvassing with collateral, attending school fair events, billboard marketing, and building community partnerships.
Education
Master of Business Administration in International Business -
UNIVERSITY OF HOUSTON-DOWNTOWN, MARILYN DAVIES COLLEGE OF BUSINESS
05.2024
Bachelor of Business Administration in Marketing -
UNIVERSITY OF HOUSTON-DOWNTOWN, MARILYN DAVIES COLLEGE OF BUSINESS
08.2020
Skills
- Marketing Analytics
- Microsoft Office
- Adobe Photoshop
- Social Media Analytics
- Social Media Strategy
- Digital Marketing
- Time Management
- Punctual
- Reliable
- Interpersonal/Communication Skills
- Self-starter
- Attention to Detail
- Cross-Functional Teamwork
- Self Motivation
- Strong Work Ethic
- Campaigns
- Campaign Effectiveness
- Media Planning
- Media Strategy
- Advertising
Academic Experience
GRADUATE PROGRAM RESEARCH
- Assembled team of 5 to design a successful pitch idea about implementing AI in an existing massage therapy business model, successfully projecting to break even with new technology in 1.58 years.
- Identified key target markets, market issues, and product development opportunities based on needs and trends of the local Houston community, ages 30-50s.
- Provided data-driven financial, functional, and market analysis to gain the interest and financial support of donors.
MARKETING RESEARCH
- Collaborated with UHD, created research team to conduct market research to identify trends, opportunities, challenges and best practices to improve declining re-enrollment rates, in under 3 months.
- Distributed emails to 5000+ recipients, assisted in data coding, and took charge of creating analytics infrastructure to track and monitor results.
- Utilized data extraction and computer skills to conduct analysis and construct 3 significant and data-proven conclusions.
Languages
Spanish
Native or Bilingual
Timeline
DIRECTOR OF ENROLLMENT & MARKETING
ÉTOILE ACADEMY
06.2021 - Current
Master of Business Administration in International Business -
UNIVERSITY OF HOUSTON-DOWNTOWN, MARILYN DAVIES COLLEGE OF BUSINESS
Bachelor of Business Administration in Marketing -
UNIVERSITY OF HOUSTON-DOWNTOWN, MARILYN DAVIES COLLEGE OF BUSINESS