Luis Parada

Leadership and Sales Achievements

• #1 Sales Writer (100+ fitness membership sales/20 Pilates Sales in a single Month) as AGM
• Ranked Top 3 in Pilates Sales for 10 Consecutive Months.
• Set Club record: 19 Pilates memberships sold in a single day.

Responsibilities;

• Consistently exceeded monthly sales goals through lead generation, outbound prospecting, “Guest Pass” conversion, phone outreach, and in-person consultations.
• Defined key responsibilities to enhance team performance and meet sales objectives.
• Developed and implemented marketing and outreach strategies that increased club traffic and generated qualified leads.
• Train and mentor Sales Counselors through a fast track management development program focused on sales techniques, objection handling, prospecting, and customer engagement.
• Conduct personalized club tours by identifying prospective member’s fitness goals and presenting tailored membership solutions.
• Lead price presentations and effectively overcome objections to maximize membership conversion and customer satisfaction.
• Maintain personal goals of 75 Fitness memberships and 24 Pilates memberships monthly.
• Coordinate weekend operational readiness by confirming staffing, sales preparation, inventory availability, and club organization.
• Addressed member concerns professionally, strengthening customer relations and improving retention through Cancellation Save Play.

Leadership and Sales Achievements.

• Ranked #1 membership seller company-wide and became All-Time Top membership seller at the store.
• “Membership Master” recognition by selling 700+ memberships within four months.
• Led Team to achieving #2 Highest conversion rate nationally for 30-day passes and memberships.
• Top 10 national team ranking in holiday punch card sales.

Responsibilities;

• Built customer relationships and created personalized sales representations to increase membership conversions.
• Helped develop high-performing sales staff through coaching, goal setting, and performance accountability.
• Assisted leadership with tracking KPI performance, conversion rates, sales goals, payroll, and scheduling.

• Delivered high-quality customer service in a face-paced hospitality environment.
• Increased sales through upselling techniques and product knowledge.
• Resolved guest concerns professionally to maintain customer experience.