Luis Salas

As an Inside Sales Representative for Panera Bread Catering, I manage the full sales pipeline to drive regional B2B revenue growth by acquiring, retaining, and recapturing high-volume accounts. I serve as the strategic point of contact for our major corporate clients, managing complex, high-volume logistics while simultaneously onboarding new clients through targeted prospecting and consultative selling. A core focus of my role is data-driven pipeline restoration, where I proactively identify, engage, and win back lapsed or lost accounts by analyzing past purchasing behavior and structuring tailored catering solutions. By balancing reactive customer success with proactive outbound sales, I consistently meet volume targets and expand Panera's market share in the corporate catering sector.

As a dedicated Buyer’s Specialist with Keller Williams, I guide clients through the complex process of finding and securing their ideal properties, leveraging the firm's industry-leading technology and deep market intelligence. I act as a strategic advocate for buyers—conducting precise market analyses, unearthing off-market opportunities, and leading high-stakes negotiations to ensure my clients secure the best possible value and contract terms. From navigating complex financing and disclosures to executing seamless contract logistics, my focus is on transforming a high-pressure milestone into a smooth, consultative, and highly successful investment experience.

In my role as a Board Member and Referee Assignor, I manage the high-stakes logistics, operations, and stakeholder relationships for a youth soccer referee association. On the strategic side, I collaborate on association governance, policy, and contract negotiations directly with competitive club directors and league executives. Operationally, I act as the central point of contact managing master schedules, deploying qualified officials to high-volume youth matches, and resolving real-time field emergencies or no-shows under tight deadlines. Ultimately, my job is to balance the competing priorities of league directors, coaches, and the referee pool to ensure flawless execution, strict policy compliance, and smooth administrative reporting across the entire organization.

As the Lead Catering Coordinator for Panera Bread through July 2025, I managed the entire lifecycle of our B2B and B2C catering operations, driving growth from initial market outreach to final execution. I actively marketed our services to local businesses and corporate accounts to generate new revenue streams, while simultaneously managing the kitchen logistics to hand-prepare high-volume orders under strict time constraints. Additionally, I personally handled the delivery and presentation of the food on-site, acting as the primary point of contact to resolve client needs, ensure flawless service reliability, and build long-term brand loyalty.