Luis Valdovinos
Suffern
Summary
Visual merchandising leader with a proven ability to elevate brand presentation, guide cross‑functional teams, and execute complex store transformations across multiple markets. Known for blending creative vision with operational discipline to deliver environments that drive engagement, clarity, and business results. Trusted by corporate partners for high‑impact projects, model‑store execution, and leadership development programs, with a track record of thriving in evolving, low‑guideline environments where strategic thinking and visual excellence are essential.
Overview
12
12
years of professional experience
Work History
Lead Store Advisor
On
05.2025 - Current
- Lead, coach, and motivate Store Advisors, strengthening product knowledge, service behaviors, and customer‑first execution.
- Executed visual merchandising, enhancing product presentation and aligning with global brand standards.
- Analyze product performance and adjust floor layouts to improve clarity, storytelling, and sell‑through.
- Developed expertise in product technology, sustainability initiatives, and global brand stories, elevating customer engagement.
- Collaborated with store leadership on operations and people development to support business priorities and enhance store performance.
- Participate in corporate programs, including the Leadership Development Program in the Portland Office and the Office Experience Day in the New York office.
PT Store Advisor
On
02.2025 - 05.2025
- Delivered a warm, customer‑first experience through tailored product recommendations and strong product knowledge.
- Executed daily operational tasks, ensuring efficient restocking, timely display updates, and smooth product flow.
- Worked with team members to uphold a seamless, premium store environment that enhanced customer experience.
- Shared insights with leadership on customer preferences and product performance to inform inventory decisions.
Store Selling Manager – Merchandising
Polo Ralph Lauren
11.2022 - 03.2025
- Led high‑level brand presentations, launching new collections and partnering with corporate teams to ensure elevated execution.
- Conducted walkthroughs with Store Manager and corporate/executive partners, aligning on brand vision and presentation standards.
- Supported the General Manager in analyzing business trends and shaping strategic initiatives.
- Educated the team on sales and profit performance tools, improving KPI literacy and business awareness.
- Drove client development strategy and led community outreach to strengthen market presence.
- Executed talent strategy, collaborating with leadership to recruit, develop, and coach a high‑performing team.
- Championed omni‑channel tools and new technology to enhance customer experience.
- Ensured sales floor and store standards consistently exceeded brand expectations.
FT Brand Ambassador
Polo Ralph Lauren
03.2022 - 11.2022
- Maintained elevated sales floor standards and supported team training to drive business results.
- Helped develop and train part‑time and full‑time ambassadors.
- Executed weekly promotion and markdown changes with accuracy and strong customer communication.
- Operated across all store zones, including cash wrap, sales floor, fitting rooms, and stock.
- Utilized RL Analytics to pull data, filter KPIs, and support business decisions.
Manager – Visual Excellence Pillar
adidas
01.2018 - 01.2022
- Drove sales through strategic merchandise placement and ROI‑based product decisions.
- Implemented global visual merchandising standards, ensuring premium windows, mannequins, lighting, and ISC execution.
- Led monthly floor‑set moves and executed daily visual priorities.
- Trained new visual leaders on ThirdChannel reporting, mannequin styling, wall configurations, and overall VM execution.
- Partnered with management to educate staff on product technology and FAB (feature, advantage, benefit).
- Managed daily team operations, providing coaching, feedback, and task delegation.
Retail Professional
adidas
01.2016 - 01.2018
- Awarded MVP of 2016 for performance and customer engagement.
- Supported major events, including the Boston Marathon and Long Island tent sales.
- Executed BOH operations, including shipment, transitions, and stock checks.
- Delivered strong sales floor performance and seamless checkout experiences.
- Supported visual merchandising through mannequin changes, window installs, and floor updates.
Sales Associate
Old Navy
01.2015 - 01.2016
- Delivered customer assistance and maintained fitting room organization.
- Supported cashier operations and communicated promotions clearly.
Online Shopping Associate
ShopRite
01.2014 - 01.2015
- Managed delivery and pick‑up orders with accuracy.
- Shopped efficiently and communicated with customers regarding orders.
Cashier
ShopRite
01.2014
- Provided fast, high‑quality checkout service and customer support.
Education
Marketing Major -
Rockland Community College
Suffern, NY06-2020
Skills
- Visual merchandising
- Product presentation
- Leadership & collaboration
- Trend analysis
- Customer engagement
- Inventory management
- Communication
- Microsoft Office
- Google Drive
Websites
Languages
- English, Native/Bilingual
- Spanish, Native/Bilingual
Timeline
Lead Store Advisor
On
05.2025 - Current
PT Store Advisor
On
02.2025 - 05.2025
Store Selling Manager – Merchandising
Polo Ralph Lauren
11.2022 - 03.2025
FT Brand Ambassador
Polo Ralph Lauren
03.2022 - 11.2022
Manager – Visual Excellence Pillar
adidas
01.2018 - 01.2022
Retail Professional
adidas
01.2016 - 01.2018
Sales Associate
Old Navy
01.2015 - 01.2016
Online Shopping Associate
ShopRite
01.2014 - 01.2015
Cashier
ShopRite
01.2014
Marketing Major -
Rockland Community College