LUKAS ABELMANN
SENIOR PAID ADVERTISING STRATEGIST
South Berwick,ME
Summary
As an experienced Paid Advertising Manager, I excel in maximizing paid results through meticulous campaign hygiene, systematic experiments, and a tenacious focus on down-funnel results. My blend of data-driven optimization, curious testing, and forthright insights allow me to refine processes and bring clarity to complex performance marketing challenges. I have won several awards, including the 2021 "Best Use of Search - B2B (PPC)" from the Global Search Awards, highlighting my outstanding results. PPC professionals, marketing directors, and business executives see me as a trusted resource who challenges them to take their paid efforts to the next level.
Overview
2
2
Languages
1
1
Certification
13
13
years of professional experience
Work History
SENIOR PAID ADVERTISING MANAGER
ROI·DNA
05.2022 - Current
- As the lead SEM expert, I directed Google Ads, LinkedIn, Microsoft Advertising accounts for complex B2B SaaS advertisers. Collaborating with a broader team of account managers and channel SMEs, I aligned Paid Search and Social tactics with client objectives to drive down-funnel results and pipeline. I held full ownership of channel strategy and delegated execution to junior colleagues. Through the development of custom AI agents, the generation of novel Google Ads scripts, and the hosting of internal working sessions, I spearheaded our organization's AI adoption, earning recognition as ROI·DNA's lead innovator in May 2025.
PPC MANAGER
PEAK ACE AG
08.2018 - 05.2022
- I independently managed Google Ads and Microsoft Advertising accounts for both E-Commerce and B2B clients, developing holistic cross-platform strategies to maximize results. Serving as lead strategist and SME on international accounts, I directed a team of in-house and external specialists to scale European reach through localized SEM initiatives. For a freight-forwarding client, this work secured nine awards, among them the European Search Awards’ “Best Use of Search [PPC] [Large]” and the Global Agency Awards’ “Campaign Effectiveness Award.”
CUSTOMER SERVICE REPRESENTATIVE
TOYS'R'US
04.2015 - 03.2017
- In my role as a Customer Service Representative, I managed and resolved complex client requests, which required facilitating communication between clients, internal teams and external partners.
CUSTOMER SERVICE SPECIALIST
CITY INDEX
10.2013 - 07.2014
- As a Customer Service Specialist at City Index, I ensured high customer satisfaction through responding to a diverse array of client inquiries from both the UK and Germany. I also assisted with trade executions and proactively highlighted investment opportunities on the platform's website.
Education
Mathematics - Business and Economics
Universität zu Köln
01.2017
Business Administration - undefined
Universität zu Köln
01.2013
Skills
- Proactive strategic initiative
- Advanced AI/LLM proficiency
- Critical thinking & complex problem solving
- Assertive stakeholder communication
- Disciplined prioritization & time management
- Process optimization & continuous innovation
Accomplishments
- Developed custom AI agents in both Copilot and Gemini that optimized a variety of internal workflows, from task delegation, reporting slide refinement and streamlining account onboarding to translating meeting transcripts into executive summaries and action items, unlocking novel performance insights, and drafting emails.
- Spearheaded cross-account placement and targeting reviews for Microsoft Advertising campaigns, removing five-figure spend from low-quality search partners and websites.
- Applied AI to create custom Google Ads scripts that provided daily performance alerts on priority accounts.
Certification
Assertiveness Masterclass - How to be Assertive & Likeable, Udemy, 09/2024 - 10/2024, ABM Certification: Foundations Course, Demandbase, 05/2022 - 05/2022, Consulting Skills, Amaze Growth, 07/2020 - 01/2021
Timeline
SENIOR PAID ADVERTISING MANAGER
ROI·DNA
05.2022 - Current
PPC MANAGER
PEAK ACE AG
08.2018 - 05.2022
CUSTOMER SERVICE REPRESENTATIVE
TOYS'R'US
04.2015 - 03.2017
CUSTOMER SERVICE SPECIALIST
CITY INDEX
10.2013 - 07.2014
Business Administration - undefined
Universität zu Köln
Mathematics - Business and Economics
Universität zu Köln
AWARDS & HONORS
European Agency Awards, 10/2021 - 10/2021, Best PPC Campaign, Best Pan European Campaign, Global Search Awards, 07/2021 - 07/2021, Best Use of Search - B2B (PPC), Global Digital Excellence Awards, 07/2021 - 07/2021, Global Biddable Campaign Of The Year, Global PPC Campaign Of The Year - B2B, Global ROI Campaign Of The Year, European Search Awards, 05/2021 - 05/2021, Best Use Of Search - B2B [PPC] [LARGE], Best Pan European Campaign, Global Agency Awards, 05/2021 - 05/2021, Campaign Effectiveness Award
Awards
European Agency Awards
10/2021
Best PPC Campaign
Best Pan European Campaign
Global Search Awards
07/2021
Best Use of Search - B2B (PPC)
Global Digital Excellence Awards
07/2021
Global Biddable Campaign Of The Year
Global PPC Campaign Of The Year – B2B Global ROI Campaign Of The Year
European Search Awards
05/2021
Best Use Of Search - B2B [PPC] [LARGE]
Best Pan European Campaign
Global Agency Awards
05/2021
Campaign Effectiveness Award